DOAR Rebrands, Unifying Its Approach to High-Stakes Litigation

NEW YORK, NY – January 12, 2026 – Litigation strategy firm DOAR today unveiled a comprehensive rebranding initiative, complete with a new website, DOAR.com, signaling a significant strategic pivot towards a fully integrated service model. The move aims to solidify the 35-year-old company's position as a single-source partner for elite law firms and corporate legal teams navigating complex, "bet-the-company" disputes.

The rebrand is more than a cosmetic update; it represents the culmination of a deliberate strategy to unify its three core business lines—testifying experts, jury consulting, and trial consulting—under one roof. This consolidation is designed to provide clients with seamless strategic continuity from a case's initial assessment through to its final verdict, addressing a common point of friction in an often-fragmented legal support market.

A Unified Front for Complex Cases

At the heart of the rebrand is a promise of integration. DOAR's new positioning emphasizes its role as a singular partner that combines jury intelligence, expert witness services, and trial presentation strategy. This approach is intended to eliminate the logistical and strategic challenges that can arise when law firms are forced to manage multiple, siloed vendors for different aspects of trial preparation.

"DOAR has earned its reputation for excellence by providing our clients with the clarity, insight, and expertise they need," said Paul Neale, CEO of DOAR, in a statement. "This brand positioning is a clearer expression of what we deliver every day: proven litigation strategy, grounded in experience, guided by insight, and built to win."

This strategic integration was foreshadowed by the company's move in late 2025 to fully absorb its expert witness subsidiary, WIT Legal, into the main DOAR practice. The new website, DOAR.com, now serves as the public face of this unified entity, showcasing the full breadth of its capabilities.

The firm's leadership argues that this model directly addresses the needs of modern litigators. "Clients want a partner who can deliver strategic continuity from the first critical decisions through the last day of trial," explained Jonathan Sachs, Chief Revenue Officer. "By bringing our capabilities together in a unified way, we make it easier for our clients to access the expertise they need—world-class expert witnesses, jury insight, and trial strategy—without losing momentum or consistency."

Responding to an Evolving Legal Landscape

DOAR's evolution reflects broader trends transforming the legal services industry. Corporate clients and law firms are increasingly seeking strategic partners who can offer holistic, data-driven solutions rather than piecemeal services. The era of simply providing a service is giving way to an expectation of delivering a comprehensive strategy that enhances efficiency and improves outcomes.

This shift is driven by several factors, including the escalating complexity of litigation and the growing influence of technology. With the rise of AI and advanced data analytics, the ability to synthesize information from various sources—from jury research to expert analysis—is becoming a critical competitive advantage. An integrated firm is theoretically better positioned to leverage these technologies across the entire lifecycle of a case, offering insights that might be missed in a fragmented approach.

Furthermore, the lines between traditional law firms, in-house legal departments, and alternative legal service providers (ALSPs) are becoming increasingly blurred. In this new ecosystem, providers like DOAR are carving out a niche as indispensable specialists who can embed deeply within a trial team, offering a multidisciplinary perspective that goes beyond traditional legal advice.

The 'Proven' Methodology: Art Meets Science

The company's new tagline, "proven insight and execution," points to the blend of art and science that underpins its work. The firm's approach is built on three pillars, each designed to inform and strengthen the others.

Jury Consulting: This practice moves beyond gut instinct, employing rigorous social science methods. Through focus groups, mock trials, and sophisticated survey analysis, DOAR's consultants test case themes, evidence, and witness testimony to understand how a jury is likely to perceive a case. The firm’s DOAR Research Center translates this analysis into actionable guidance, as seen in studies examining how factors like a juror's occupation can influence their views on intellectual property disputes.

Testifying Experts: Rather than simply providing a name from a database, the firm's integrated model emphasizes finding an expert whose credibility, communication style, and expertise are a strategic fit for the specific case narrative. The focus is on ensuring their testimony is not only defensible under cross-examination but also clear, persuasive, and memorable to a jury.

Trial Consulting: This is where the strategic narrative is translated into a compelling courtroom presentation. DOAR supports trial teams with everything from visual strategy and trial graphics to the seamless operation of courtroom technology. The goal is to ensure that even the most complex arguments are presented with clarity and impact, holding the attention of judges and jurors.

"Our brand and website reflect the clarity and discipline that define DOAR's work," noted Cindy Siegel, Vice President, Marketing. This disciplined, multi-faceted approach is what the company believes gives its clients an edge in high-stakes environments.

Navigating a Competitive Arena

DOAR's strategic repositioning occurs within a highly competitive landscape. The litigation support market includes a diverse range of players, from global consulting behemoths to specialized boutique firms.

Large, multidisciplinary firms like FTI Consulting offer a wide array of forensic and litigation consulting services to the world's top law firms. Other major players, such as Cornerstone Research, focus heavily on providing elite economic and financial consulting backed by extensive networks of academic experts.

Alongside these giants are numerous specialized firms that excel in specific niches, such as jury research (DecisionQuest), trial graphics (A2L Consulting), or expert witness services. The market has historically been fragmented, forcing law firms to act as general contractors, assembling a custom team of vendors for each major case.

DOAR's strategy is a direct challenge to this fragmented model. By explicitly marketing its integrated "one-stop-shop" approach, it aims to differentiate itself not just by the quality of its individual services, but by the synergistic value of providing them all under one coordinated strategy. The rebrand is a clear declaration that the company is betting its future on the premise that, in the high-pressure world of bet-the-company litigation, a unified team is the winning team. The new digital presence at DOAR.com is the firm's invitation for the legal world to see that unified strategy in action.