Discount Tire and Team Penske Renew Decades-Long Winning Formula

SCOTTSDALE, AZ – January 28, 2026 – In a move that solidifies one of modern motorsports' most enduring alliances, Discount Tire and Team Penske today announced a multi-year extension of their partnership. The agreement ensures the nation's leading tire retailer will continue as a cornerstone sponsor for the powerhouse racing organization, extending a collaboration that has spanned nearly two decades and produced a staggering record of success across NASCAR and INDYCAR.

The renewed terms not only continue but expand Discount Tire’s presence. The brand remains the primary partner for Austin Cindric’s No. 2 Ford Mustang Dark Horse and for Ryan Blaney’s No. 12 entry in select NASCAR Cup Series (NCS) events. In a significant expansion for 2026, the partnership will now include a primary sponsorship for three-time NCS Champion Joey Logano and the No. 22 Ford for a single race, bringing all three of Team Penske's Cup Series drivers under the Discount Tire banner. The brand will also feature as an associate sponsor across all three Cup cars and extend its support to the team’s dominant NTT INDYCAR SERIES program.

A Partnership Forged in Victory

The relationship between Discount Tire and Team Penske is less a simple sponsorship and more a case study in symbiotic success. Over their nearly 20-year history, the collaboration has resulted in 38 race wins and an incredible 12 combined championships in NASCAR competition. This win total is the second highest among all primary sponsors in Team Penske's storied history, a testament to the partnership's longevity and effectiveness.

Memorable victories have defined the alliance, including Austin Cindric’s career-defining 2022 DAYTONA 500 triumph in a Discount Tire-liveried Ford. More recently, Ryan Blaney piloted his Discount Tire machine to consecutive Fall victories at the challenging Martinsville Speedway in 2023 and 2024. During their association with the tire retailer, Team Penske has captured five NCS championships, including a remarkable run of three consecutive titles.

"Our partnership with Roger Penske and everyone at Team Penske is defined by a culture of winning and truly making dreams come true," said Michael Zuieback, executive chairman at Discount Tire, in a statement. Roger Penske, founder and chairman of Team Penske, echoed the sentiment, stating, "Our companies share many of the same core values and this is a partnership that continues to deliver, both on and off the racetrack. We are excited to build on our success together now and into the future."

A Strategic Play in a Loyal Market

This multi-year extension is a calculated move in the high-stakes world of motorsports marketing. While specific ROI figures are proprietary, the decision to not only continue but expand the partnership points to a significant return on investment. NASCAR, in particular, boasts one of the most brand-loyal fanbases in all of professional sports, with studies consistently showing that fans are more likely to support a sponsor’s products compared to followers of other sports. For a consumer-facing brand like Discount Tire, this direct line to a passionate and mechanically-inclined demographic is invaluable.

In a market where competitors like Goodyear hold exclusive supplier rights and others like Continental Tire pursue a high volume of deals across various sports, Discount Tire's strategy is one of focused, top-tier alignment. By embedding itself deeply with a premier organization like Team Penske, the brand associates itself with excellence, reliability, and performance—qualities it seeks to project in its retail operations. The strategy extends beyond NASCAR, with the company also serving as the Official Tire Retailer of Major League Soccer, demonstrating a broad but deliberate approach to connecting with consumers through their passions.

The partnership also includes the NTT INDYCAR SERIES, where Discount Tire and its subsidiary, Tire Rack, will return as associate sponsors for champions Josef Newgarden and Scott McLaughlin, as well as rising talent David Malukas. This dual-series presence ensures the brand is visible to motorsport enthusiasts year-round, from the stock car ovals of Daytona to the open-wheel spectacle of the Indianapolis 500.

Activating the Brand from Track to Store

The true strength of the partnership lies in its activation beyond the television screen. The agreement isn't just about placing a logo on a fast-moving car; it's about integrating the excitement of racing into the customer experience. Team Penske drivers like Cindric, Blaney, and Logano serve as powerful brand ambassadors, regularly making appearances at Discount Tire stores for meet-and-greets with customers and employees. They also participate in tire safety campaigns, lending their credibility as elite drivers to promote a core message for the retailer.

This ground-level engagement transforms a national sponsorship into a local connection, bringing the high-octane world of NASCAR directly to the communities where the company operates its more than 1,250 stores. For 2026, fans will see the prominent Discount Tire branding at many of the season’s marquee events. The primary sponsorship schedule for Austin Cindric includes the DAYTONA 500, Circuit of The Americas, Las Vegas, Darlington, and the championship finale at Phoenix Raceway, ensuring maximum exposure during the most-watched races.

The next chapter of this successful partnership will officially begin on the high banks of Daytona International Speedway. The familiar black, white, and red colors of the No. 2 Team Penske Discount Tire Ford Mustang Dark Horse will hit the track with Austin Cindric behind the wheel for the season-opening DAYTONA 500 on Sunday, February 15.