Create-a-Pony: Kayou & Hasbro Offer Ultimate Prize in New Card Sweepstakes

NEW YORK, NY – February 02, 2026 – The world of collectible cards is getting a magical infusion as Kayou, China's leading collectibles company, teams up with toy and IP giant Hasbro to launch the MY LITTLE PONY Friendship Eternal Cards – Moon Edition 2 in the United States. While the stunning new card set is a major draw for collectors, the launch is supercharged by the "Chase the Magic" Sweepstakes, an unprecedented fan event that offers one enthusiast a truly once-in-a-lifetime prize: the chance to co-create a brand-new pony character.

This ambitious initiative marks a significant move in Kayou's expansion into the lucrative U.S. market, blending high-quality collectibles with an innovative approach to fan engagement that aims to transform passive collectors into active co-creators.

Beyond the Collectible: A New Era of Fan Co-Creation

At the heart of the launch is the "Chase the Magic" Sweepstakes, a campaign that redefines the relationship between a brand and its followers. The grand prize goes far beyond typical promotional merchandise. One winner will collaborate directly with acclaimed MY LITTLE PONY comic artist Andy Price to design a new pony character inspired by themselves. This is not just a piece of fan art; the newly created character is slated to be immortalized within a future edition of Kayou's MY LITTLE PONY trading card products. The winner will also receive an oversized version of the final card artwork, a unique memento of their contribution to the Equestria universe.

Entry into this exclusive contest is tied directly to the thrill of the chase. To qualify for the grand prize draw, fans must first find one of the rarest cards in the new set: the Shining Celebration – Zenith Rare (◇ZR) card. Only the first 30 collectors who pull and successfully verify this elusive card will be entered into the drawing. The verification process involves uploading photos to the official sweepstakes website and shipping the physical card for authentication, a measure designed to ensure fairness in a high-stakes competition.

Recognizing the growing trend of cards as investments, Kayou has added another layer of value for these top collectors. The 30 qualifiers will also be offered a free PSA grading for their ◇ZR card, a professional authentication and rating service that can significantly increase a card's market value and desirability among serious collectors.

The Art of the Chase: Inside the Friendship Eternal Cards

The sweepstakes is built around the MY LITTLE PONY Friendship Eternal – Moon Edition 2 collection, a meticulously crafted set of 189 cards spread across 10 distinct rarity levels. The cards are available in foil-wrapped booster packs of eight, priced accessibly at $3.99, as well as in collector's boxes and larger booster boxes.

The artistry of the set is a key draw. Collectors can hunt for stunning Crystal Fantasy – Secret Rare (SC) cards that reimagine the "Mane 6" as Greek goddesses, or the Shimmering Goldflow – Super Golden Rare (SGR) cards that showcase the ponies' elegant attire from Equestria's Grand Galloping Gala. The coveted Zenith Rare card, the ticket to the sweepstakes, features the Mane 6 in a dazzling party scene.

Adding to the excitement are two U.S.-exclusive chase elements. A special PR card recreates a giant artwork painted live by Andy Price during New York Comic Con, immortalizing a unique fan event. Furthermore, 20 cards personally autographed by Price have been randomly inserted into packs, offering a lucky few a direct connection to one of the franchise's most beloved artists. This multi-tiered approach, blending stunning art with varying levels of scarcity, is designed to engage both casual fans and the most dedicated collectors.

A Unicorn's Gallop into the West: Kayou's U.S. Strategy

This launch represents a major milestone in the global strategy of Kayou, a company that has achieved "unicorn" status with a valuation of $9.5 billion and revenues that nearly quadrupled to $1.4 billion in 2024. Having dominated the Asian market, Kayou is now making a concerted push into the U.S., the world's largest trading card market.

The partnership with Hasbro is a cornerstone of this strategy. By licensing a globally recognized and cherished IP like My Little Pony, Kayou gains immediate access to a passionate, multi-generational fanbase. This collaboration follows the 15th anniversary of the popular MY LITTLE PONY: Friendship is Magic animated series, tapping into a wave of nostalgia and renewed interest. The My Little Pony line is just one part of Kayou's initial U.S. offensive, which also includes card sets for the popular anime Naruto and the lifestyle brand Tokidoki.

Kayou is entering a booming U.S. collectibles market, one fueled by nostalgia and the rise of "kidult" consumers. The company is also leveraging modern retail trends, making its products available not only at major retailers like Target, Best Buy, and Barnes & Noble but also through livestream commerce platforms like TikTok Shop and Crossing, which foster real-time community engagement during "pack breaks" and sales events.

Bridging Fandoms and Continents

The collaboration between Kayou and Hasbro is more than a simple licensing deal; it's a fusion of artistic sensibilities and market strategies. Kayou is known for its high-quality production, utilizing advanced printing techniques to create cards that are both collectibles and miniature works of art. The new My Little Pony set showcases this, with some designs even incorporating aesthetics inspired by traditional Chinese art, blending cultures within the fantasy world of Equestria.

The involvement of Andy Price provides a crucial bridge, connecting the new product line to the established lore and artistic style that longtime fans of the Friendship is Magic era cherish. His participation in the sweepstakes and the inclusion of his autographed cards lend an air of authenticity and deep respect for the fandom.

By offering fans a tangible role in the brand's evolution, Kayou is betting that the future of collectibles lies not just in what you can own, but in what you can help create. This initiative blurs the line between consumer and creator, building a deeper, more personal connection to the magic of friendship that has defined the My Little Pony franchise for decades.