Corvallis Firm Joins Sotheby’s, Elevating Oregon's Luxury Market

CORVALLIS, OR – January 26, 2026 – In a significant move for Oregon’s real estate landscape, the global luxury brand Sotheby’s International Realty has expanded its footprint in the state, welcoming Corvallis-based Town & Country Realty into its prestigious network. The 75-year-old local firm will now operate as Town & Country Sotheby’s International Realty, marking the 20th office for the international brand in Oregon and signaling a deepened investment in the burgeoning Mid-Willamette Valley market.

This affiliation combines a legacy of local expertise with the unparalleled marketing power and global reach of one of the world's most recognized luxury brands. The move is poised to reshape the high-end property market in a region celebrated for its unique lifestyle offerings, from sprawling vineyard estates to private riverfront homes.

A Strategic Play in Oregon's Wine Country

The decision by Sotheby's International Realty to affiliate with a strong local player in Corvallis is a calculated step in a broader statewide strategy. This expansion follows a pattern of strengthening its Oregon presence, most notably with the 2022 merger that formed Cascade Hasson Sotheby's International Realty, which created one of the largest real estate companies in the state by sales volume. The addition of a Corvallis office underscores the brand's confidence in the Mid-Willamette Valley's growing appeal to affluent buyers.

"Corvallis, Oregon, is a beautiful college town known for its stunning surroundings, outdoor recreation, and its competitive real estate market," said Philip White, president and CEO of Sotheby's International Realty. "The Sotheby's International Realty brand has had a strong presence in Oregon for many years, and we are excited to welcome the 20th office in the state to continue to bring prime real estate to the buyers and sellers in the region."

The valley, home to two state universities and the heart of Oregon's wine region, is increasingly sought after for its quality of life. The luxury market here is not defined by urban density but by what the press release calls "lifestyle-driven properties." These include custom-designed homes offering privacy and acreage, estates adjacent to world-class Pinot Noir vineyards, and properties with direct access to the rivers and trails that crisscross the scenic landscape. With easy access to both the Oregon Coast and the Cascade Mountains, the region attracts buyers seeking a balance of sophisticated rural living and outdoor adventure.

While the median home price in Corvallis hovers around the $500,000-$600,000 mark, Town & Country Realty has a documented history of sales reaching as high as $1.8 million, indicating an existing foothold in the premium market segment that this new affiliation is set to bolster significantly.

Blending Local Legacy with Global Power

For Town & Country Realty, this partnership represents an evolution, not a replacement, of its identity. Founded 75 years ago, the brokerage has built a formidable reputation for its deep community roots and client-centric service. Leading the firm is Lisa Marie Boyd, who has owned the company since 2016 and brings 16 years of industry experience. Boyd's leadership and professional standing were formally recognized when she was named REALTOR of the Year in 2025 by the Willamette Association of REALTORS®, an organization for which she also served as President.

Client testimonials consistently praise the firm for its expert guidance, responsiveness, and intimate knowledge of the local market. This established trust is the foundation upon which the global partnership is built.

"For 75 years, Town & Country Realty has been proud to serve our community as local real estate experts," said Lisa Marie Boyd, who continues as Managing Principal Broker/Owner. "Now, as part of the Sotheby's International Realty network, we're your local experts with global reach–offering exceptional service at every price point, locally and worldwide."

This "global reach" provides tangible benefits. The firm now gains access to a network of over 21,600 affiliated sales associates in approximately 1,100 offices across 86 countries. Listings will be marketed on the sothebysrealty.com global website, exposing unique Oregon properties to a worldwide audience of qualified buyers. Furthermore, the affiliation provides access to a host of operational, marketing, and business development resources, including a coveted association with the esteemed Sotheby's auction house, founded in 1744.

Redefining Luxury in the Mid-Willamette Valley

The affiliation strategically positions Town & Country Sotheby's International Realty to dominate the high-end market segment in Corvallis and the surrounding valley. While the area has several competitive brokerages, the power of the Sotheby's International Realty brand provides a distinct advantage in attracting and serving discerning clients for properties that demand a more sophisticated and far-reaching marketing approach.

This move mirrors a broader trend in luxury real estate, where independent brokerages are increasingly affiliating with major brands to gain a competitive edge. The synergy allows local experts to retain their community focus while leveraging technology, marketing platforms, and referral networks that are only possible at a global scale. For sellers in the Willamette Valley, it means their riverfront retreat or vineyard estate can be marketed with the same level of polish and international exposure as a penthouse in Manhattan or a villa in Tuscany.

For international and out-of-state buyers, the recognizable Sotheby's International Realty name offers a trusted entry point into a niche market. It provides assurance of quality, service, and expertise when navigating a purchase of a significant property from afar. As Oregon's luxury markets in areas like Portland and Central Oregon continue to show robust growth, this expansion into the Mid-Willamette Valley suggests the region is poised for its own ascent, now championed by a firm that embodies both local heritage and global prestige.