Concentrix Doubles Down on AI, Named B2B Sales Leader for Second Year

NEW YORK, NY – November 18, 2025 – Concentrix (NASDAQ: CNXC) has once again been recognized as the “Highest-Designated Leader” in Everest Group’s B2B Sales Services PEAK Matrix assessment. This marks the second consecutive year the global technology and services company has earned the top spot, solidifying its position at the forefront of the evolving B2B sales landscape. The recognition underscores the company's commitment to harnessing the power of artificial intelligence (AI) to deliver impactful results for its clients.

The Rise of Intelligent Sales Solutions

Concentrix’s success isn't just about providing traditional sales outsourcing; it’s about fundamentally changing how businesses approach sales. The company has invested heavily in developing proprietary AI solutions, most notably its “Lead Factory” for AI-driven lead automation and “iX Hello™,” a generative AI-powered virtual assistant. These technologies aren’t simply automating tasks, they’re augmenting human capabilities, enabling sales teams to focus on higher-value interactions and closing deals.

“We’re seeing a significant shift in the market,” says one industry analyst. “Companies are realizing that simply throwing more bodies at the problem isn’t sustainable. They need intelligent tools that can identify the right leads, personalize interactions, and accelerate the sales cycle.”

Lead Factory aims to optimize the entire lead generation and qualification process, while iX Hello™ tackles issues like onboarding and real-time coaching, streamlining sales operations. The company’s approach extends beyond technology; it emphasizes strategic advisory services and the development of robust technology partnerships, including collaborations with Highspot, Salesloft, and Gong.

Beyond Outsourcing: A Strategic Partnership Model

Concentrix is deliberately positioning itself as more than just an outsourcing provider. The company aims to be a strategic partner, collaborating with clients to design and implement comprehensive sales strategies that drive sustainable growth. This approach involves a deep understanding of each client’s unique business needs and a willingness to invest in long-term relationships.

“The traditional outsourcing model is becoming obsolete,” explains a sales leader at a Concentrix client company. “We’re looking for partners who can bring expertise, innovation, and a commitment to our success. Concentrix has consistently delivered on that promise.”

This collaborative model extends to data analysis and insights. Concentrix leverages its extensive data resources and analytical capabilities to identify opportunities for improvement, optimize sales processes, and deliver measurable results. This data-driven approach is particularly valuable in today’s increasingly complex B2B environment.

Navigating the Ethical Landscape of AI in Sales

The increasing use of AI in sales raises important questions about the future of work and the potential impact on the sales workforce. While AI can automate many routine tasks, it's crucial to ensure that these technologies are implemented responsibly and ethically.

“There’s a lot of anxiety about job displacement,” says one labor market expert. “Companies need to be proactive in reskilling and upskilling their workforce to prepare for the future. It’s not just about replacing people with machines, it’s about empowering them to work more effectively alongside AI.”

Concentrix acknowledges the importance of addressing these concerns. The company is investing in training programs to help its employees develop the skills they need to succeed in the evolving sales landscape. This includes training on how to use AI tools effectively, as well as developing skills in areas like critical thinking, problem-solving, and communication. “We see AI as a tool to augment human capabilities, not replace them,” says a representative from the company. “Our goal is to empower our employees to deliver even greater value to our clients.”

Concentrix’s investment in AI, coupled with its commitment to building strategic partnerships and addressing the ethical implications of automation, positions the company as a leader in the evolving B2B sales landscape. The company’s recent recognition by Everest Group is a testament to its commitment to innovation, customer success, and responsible business practices. The industry is continuing to develop at a rapid pace, and Concentrix is committed to remaining at the forefront.