CLASSYS Taps Samsung Veteran to Lead AI-Powered Global Beauty Tech Push

SEOUL, South Korea – July 15, 2026 – CLASSYS, a leading global medical aesthetics platform, has announced a landmark leadership transition, appointing former Samsung Electronics Vice President Jun-oh Yoon as its new Chief Executive Officer. The move signals a strategic pivot for the rapidly growing company, aiming to leverage Yoon's extensive experience in high-tech corporate strategy and global M&A to accelerate its international expansion and redefine the aesthetics industry with next-generation, AI-powered technology.

A New Playbook from the Tech Giant's Playmaker

Jun-oh Yoon is not a typical executive from the medical device sector. His appointment brings a playbook honed over decades at the highest echelons of Samsung Group and Samsung Electronics, one of the world's most formidable technology conglomerates. During his tenure, Yoon was instrumental in shaping the tech giant's future, holding leadership roles in software engineering, marketing, and corporate planning across both South Korea and the United States.

From 2009 to 2018, he was a key figure in the Strategy Team of Samsung Group's Corporate Strategy Office, where he developed group-wide business portfolio plans and led major M&A initiatives. Most notably, Yoon spearheaded the $8 billion acquisition of Harman, the automotive electronics and audio specialist, which is widely considered the most successful acquisition in Samsung's history. His role extended beyond the deal itself to post-merger integration and value creation, a skillset highly coveted by companies seeking to grow through strategic acquisitions. His expertise in steering complex technology ventures is further evidenced by his board positions at Rainbow Robotics, Samsung's robotics subsidiary, and FläktGroup, a provider of data center cooling solutions.

This background—a rare fusion of engineering expertise, global M&A leadership, and operational management across diverse tech sectors—is precisely what CLASSYS is betting on to propel its next phase of growth. By bringing in a leader of Yoon's caliber, the company is making a clear statement about its ambitions to transcend the traditional boundaries of the medical aesthetics industry and operate with the speed, scale, and innovative spirit of a global tech powerhouse.

"I look forward to applying the growth strategies and innovation culture I developed at Samsung Electronics to accelerate our global expansion," said Jun-oh Yoon, the newly appointed CEO. He emphasized a plan to unify the company's headquarters and international operations "under a single operating model to enhance execution, strengthen our technological leadership, and deliver a differentiated customer experience as we embark on our next phase of growth."

The AI-Powered Future of Aesthetics

Central to Yoon's mandate is the mission to infuse CLASSYS's product ecosystem with advanced artificial intelligence, software, and data capabilities. The company plans to combine its proprietary energy-based medical aesthetics technologies—which already command a significant market share with devices like the flagship Shurink Universe—with cutting-edge AI to create services that extend far beyond conventional hardware innovation.

The global medical aesthetics industry is already on the cusp of an AI revolution. Experts identify AI-powered precision as a top trend for 2026, with applications ranging from automated patient communication and optimized clinic operations to hyper-personalized treatment planning. AI algorithms can now analyze patient anatomy and skin characteristics with incredible detail, helping practitioners recommend optimal protocols and predict treatment outcomes with greater accuracy. CLASSYS aims to lead this charge, developing first-of-their-kind products that set new global benchmarks for efficacy and patient experience.

"By combining CLASSYS' strengths in hardware, software, and clinical expertise with cutting-edge AI capabilities, we will deliver breakthrough products, services, and customer experiences that support our vision of becoming the world's leading medical aesthetics platform company by 2030," Yoon stated. This vision moves beyond simply selling devices to creating an integrated platform that leverages data to deliver superior, consistent results for patients and enhanced workflows for clinicians.

Accelerating a Global Conquest

While this technological leap is forward-looking, it is being built upon an exceptionally strong foundation of global commercial success. CLASSYS is already a dominant international player, with overseas markets accounting for approximately 67% of its total revenue. The company has a cumulative installed base of over 45,000 systems across more than 80 countries.

Recent strategic initiatives have aggressively expanded this footprint. The 2024 merger with Ilooda broadened its product portfolio with leading microneedling RF (MNRF) and laser technologies. The company made a full-scale entry into the lucrative U.S. market in 2024, launching its Volnewmer device as Everesse through a partnership with leading distributor Cartessa Aesthetics. Furthermore, it secured a major foothold in South America by acquiring a majority stake in Brazil's largest medical device distributor, JL Health, in early 2026, establishing a direct sales and distribution network in the world's fourth-largest aesthetics market. These moves, coupled with a transition to a direct sales model in Japan and a planned entry into China, underscore a well-executed global strategy.

This expansion is fueled by a highly profitable and resilient business model. With a compound annual revenue growth rate of 31% from 2018 to 2023 and an operating margin that consistently exceeds 50%, the firm has demonstrated remarkable financial strength. Its recurring revenue model, where sales of consumables like cartridges and tips now account for nearly half of total revenue, provides a stable and predictable financial base for ambitious new ventures.

This leadership transition marks a significant milestone as CLASSYS moves beyond its strong growth foundation into its next stage of global expansion. With Jun-oh Yoon's unique combination of technical expertise, global strategic leadership, and operational excellence, the company is well positioned to unlock new growth opportunities, create long-term customer value, and further enhance shareholder value.