Chicago Brick Oven Fires Up Indoor Kitchens with New Range Line

BENSENVILLE, IL – April 01, 2026 – For two decades, Chicago Brick Oven has built a fiery reputation as a leader in American-made, wood-fired outdoor ovens. Now, to mark its 20th anniversary, the company is making a bold strategic leap from the backyard patio into the heart of the home, launching a new line of premium indoor gas ranges and rangetops. This expansion signals a significant evolution for the brand, leveraging its mastery of high-heat cooking to challenge established players in the competitive luxury appliance market.

The move transforms Chicago Brick Oven from a specialized outdoor cooking authority into a comprehensive culinary solutions provider, aiming to create a unified experience that bridges the gap between open-flame grilling and everyday indoor meal preparation.

A Calculated Leap into a Sizzling Market

Chicago Brick Oven's expansion is not merely a celebratory product launch; it is a calculated entry into the lucrative premium indoor appliance sector. The global luxury kitchen appliance market, valued at an estimated USD 24.9 billion in 2024, is projected to surge to over USD 47.1 billion by 2033. This growth is fueled by rising disposable incomes, a cultural emphasis on home renovation, and a consumer appetite for professional-grade technology in residential kitchens.

North America, in particular, represents a dominant force, accounting for roughly 45% of the global market share. Within this segment, high-end range cookers priced above $5,000 are a major driver of revenue. By entering this space, Chicago Brick Oven is positioning itself to capture a share of a market where consumers are actively seeking performance, durability, and sophisticated design. The company is betting that its established brand equity, built over 20 years of fire-forged craftsmanship, will provide a crucial foothold in this new territory.

This strategic pivot capitalizes on the trend of the kitchen as a central lifestyle hub. As CEO Filip Angelovski stated in the announcement, "Fire has always been at the center of how people gather, cook, and connect. From our very first oven to today, we have focused on creating products that make those moments more meaningful. This next chapter allows us to extend that experience beyond the backyard and into everyday living.”

Forging a Niche in a Crowded Field

The premium range market is a formidable arena, dominated by legacy brands like Wolf, often seen as the industry's gold standard; Viking, which pioneered the professional-style range for home use; and Thermador, known for its powerful engineering and patented burner technology. These companies benefit from decades of brand recognition, extensive dealer networks, and a full suite of integrated kitchen appliances.

Chicago Brick Oven's strategy appears to hinge on differentiating itself through its unique heritage and specialized technology. While competitors offer pizza modes, Chicago Brick Oven is integrating its core identity directly into its new indoor line. The company's commitment to being "handcrafted in the USA" also serves as a key selling point, resonating with a segment of the luxury market that values domestic manufacturing and artisanal quality—a position also held by competitors like Viking and Wolf.

Early online discussions among appliance enthusiasts show nascent interest, with potential buyers drawn to the brand's reputation for robust, non-connected appliances. The challenge for Chicago Brick Oven will be to translate the loyalty of its outdoor oven enthusiasts into a new customer base willing to invest in an entire indoor cooking system from a brand new to the category. Success will depend on its ability to prove that its outdoor expertise delivers a tangible performance advantage inside the kitchen.

The Artisan's Edge: Fusing Tradition with Technology

At the core of Chicago Brick Oven's market entry is a suite of features designed to translate its signature outdoor performance indoors. The most significant differentiator is the inclusion of the CBO Signature Pizza Baking Stone in its new gas ranges. This stone is engineered from the same proprietary refractory cement blend—reinforced with stainless steel fibers—that allows its outdoor ovens to reach temperatures exceeding 1000°F and retain heat for consistent results. This feature directly targets the growing number of home chefs dedicated to perfecting authentic, high-temperature pizza and artisan breads.

The company's renowned FlameRoll™ technology, which creates a unique circulating flame for even radiant and convective heat in its wood-fired ovens, has inspired the performance goals for the new indoor line. While the mechanics differ in a gas appliance, the philosophy remains. The new ranges boast true dual-fuel capability, combining the precision of an electric oven with the power of a gas cooktop. This is complemented by TurboFlow convection for faster, more even cooking and a versatile Lodge cast-iron grill accessory.

Furthermore, the appliances are engineered for precision and power across a wide spectrum of cooking tasks. The ultra high-low burners deliver a range from a delicate 350 BTU for simmering sauces to a powerful 21,000 BTU for rapid boiling, competing directly with the high-output burners offered by top-tier brands. By embedding its material science and high-heat expertise into these new products, Chicago Brick Oven is making a compelling case that its indoor appliances are not just inspired by its heritage, but are a direct extension of it.

Building on a Foundation of Fire and Community

Founded in 2006 with a mission to create a superior, American-made alternative to imported wood-fired ovens, Chicago Brick Oven has spent two decades cultivating a loyal community. Its success was built not just on the iconic 750 model but on fostering a culture around live-fire cooking through workshops and events. This existing customer base provides a foundation of trust and brand advocacy that is invaluable for any company entering a new market.

The company's products have always been rigorously tested and certified to UL, NSF, and ETL standards, a commitment to safety and quality that now extends to its indoor line. This dedication reinforces its premium positioning and provides assurance to consumers making a significant investment.

As Chicago Brick Oven embarks on this next chapter, it carries with it a clear vision: to unify the culinary experience. The brand is no longer just about special-occasion outdoor pizza parties; it is about elevating everyday cooking and continuing to be a catalyst for shared experiences around food. This expansion represents a natural evolution, transforming a specialized manufacturer into a holistic lifestyle brand poised to lead a new generation of experience-driven cooking. By bringing its fire-forged innovation indoors, the company is betting that the heart of the home is ready for the authentic performance it has long perfected in the backyard.