Champion Homes Taps Industrial Leader to Fortify Manufacturing Strategy

TROY, MI – August 26, 2026 – In a move that signals a deepened focus on industrial efficiency and strategic growth, Champion Homes, Inc. has appointed Michael Haack, President and CEO of building materials giant Eagle Materials Inc., to its Board of Directors. The appointment, effective August 24, 2026, adds a seasoned manufacturing veteran to the leadership of one of North America's largest factory-built housing producers, suggesting a strategic pivot toward optimizing its extensive production network.

Haack’s addition expands the Champion Homes board to seven directors, with a supermajority of six now classified as independent. He will also serve on the board's Compensation Committee. This appointment is more than a routine leadership shuffle; it represents a deliberate effort to infuse the company with top-tier expertise in large-scale manufacturing, supply chain management, and strategic acquisitions at a critical time for the housing industry.

“Michael brings deep experience leading complex industrial organizations – a perspective that inevitably will be beneficial to our Board,” said Michael Berman, Chair of the Champion Homes Board of Directors, in the official announcement. “We look forward to his contributions as Champion Homes continues to focus on our customers, operating with discipline across our manufacturing footprint, and delivering long-term value for shareholders.”

A Bet on Manufacturing and Operational Prowess

At the heart of this strategic appointment is Michael Haack’s formidable track record in the industrial sector. His tenure at Eagle Materials, a leading U.S. manufacturer of essential construction products like Portland Cement and Gypsum Wallboard, is marked by a clear focus on operational excellence and strategic expansion. Since becoming CEO in 2019, Haack has steered Eagle through a significant evolution, transforming a decentralized collection of plants into a cohesive, integrated network. This involved substantial investments in technology and modernization projects aimed at boosting capacity, cutting operational costs, and enhancing production reliability.

This experience is directly applicable to Champion Homes, which operates a vast network of 46 manufacturing facilities across the United States and western Canada. The challenge of maintaining efficiency, quality, and cost-effectiveness across such a large footprint is immense. Haack’s proven ability to optimize complex industrial operations, honed over more than two decades at Eagle and previously during a 17-year career at Halliburton, provides Champion with a powerful new resource. At Halliburton, he managed global operations with thousands of employees, instilling a culture of safety and process discipline—qualities that are paramount in a factory setting.

Industry analysts see the move as a clear signal that Champion is doubling down on its core manufacturing advantage. In an environment where housing affordability is a major concern and construction costs are volatile, the ability to produce homes efficiently in a factory setting is a key differentiator. Haack's expertise could be instrumental in refining production lines, improving supply chain logistics, and implementing best practices across Champion’s diverse portfolio, which includes manufactured homes, modular homes, and ADUs.

Bridging Building Materials and Home Construction

Haack’s appointment also creates a strategic bridge between the worlds of building materials and factory-built housing. As the head of a company that produces the foundational materials for construction, he brings an invaluable, ground-level understanding of the supply chain dynamics that heavily influence homebuilding costs and timelines. This cross-sector knowledge could unlock significant synergies for Champion Homes.

His perspective on material sourcing, pricing trends, and logistics could inform more resilient and cost-effective procurement strategies. Furthermore, his involvement with innovations at Eagle Materials, such as the shift toward more sustainable products like Portland Limestone Cement, may inspire new approaches to material use at Champion. As the housing sector faces increasing pressure to adopt greener building practices, having a leader with direct experience in sustainable material production is a distinct advantage.

“I am honored to join the Champion Homes Board and look forward to working with my fellow directors and the management team,” Haack stated. “Champion Homes operates at the intersection of manufacturing and innovation and serves an important housing need. I look forward to bringing my experience with manufacturing operations to the Board as the Company pursues its strategic priorities.”

This intersection of manufacturing and innovation is precisely where Haack’s background becomes most potent. His experience managing the entire value chain—from raw material processing to finished product distribution—offers a holistic view that could help Champion identify new efficiencies and strategic opportunities.

Strengthening Governance and Strategic Vision

Beyond operational expertise, Haack’s appointment significantly strengthens Champion's corporate governance and strategic oversight. By increasing the number of independent directors, the board enhances its ability to provide objective counsel and act in the best interests of shareholders. His placement on the Compensation Committee leverages his experience as a public company CEO in structuring executive pay to align with performance and long-term value creation.

Moreover, Haack’s impressive M&A track record at Eagle Materials, where he oversaw acquisitions totaling over $1.6 billion, adds a crucial skill set to the Champion board. As the factory-built housing market continues to evolve, strategic acquisitions could become a key lever for growth, whether to expand market share, acquire new technologies, or vertically integrate further. Haack’s experience in identifying, executing, and integrating acquisitions will be a vital asset in evaluating such opportunities.

This appointment comes as the broader housing market navigates headwinds from elevated interest rates and affordability challenges. While these factors can temper demand for new homes, the value proposition of factory-built housing often becomes more compelling in such an economic climate. By bringing in a leader renowned for disciplined operations and strategic growth, Champion Homes is positioning itself not just to weather market fluctuations, but to emerge stronger and more efficient, ready to capitalize on the enduring demand for affordable, quality housing.