CertainTeed Unveils Next-Gen Resilient Building Solutions at IBS 2026

ORLANDO, FL – February 17, 2026 – As the construction industry grapples with the dual pressures of extreme weather and evolving design demands, building materials giant CertainTeed has responded with a formidable new lineup of products at the 2026 International Builders' Show (IBS). The company is leveraging the major industry event to showcase a portfolio engineered for resilience, debuting advanced siding, solar roofing certifications, and a spectrum of new colorways aimed at climate-proofing homes without sacrificing curb appeal.

At its interactive booth, CertainTeed is demonstrating how its systems are designed to perform against the increasing threats of high wind, impact, intense heat, and moisture. The launches signal a strategic push to provide integrated solutions that address regional climate challenges head-on, offering builders and homeowners a cohesive package of durability and design. The announcements are underscored by a significant revamp of its contractor loyalty program and a showcase of its offsite construction capabilities, pointing to a holistic strategy for the future of building.

A New Standard in Climate Resilience

Central to CertainTeed's presentation is a direct answer to the growing demand for climate-resilient construction. The company is highlighting materials rigorously tested to withstand environmental stressors, a feature that is rapidly shifting from a premium add-on to a baseline expectation.

A significant validation of this strategy comes from its SunStyle® building-integrated solar roofing. The system has officially achieved full High Velocity Hurricane Zone (HVHZ) compliance, earning the stringent Miami-Dade Notice of Acceptance (NOA) and Florida Product Approval. This certification is one of the toughest benchmarks in the nation, signifying that the solar roofing can withstand the extreme wind and impact forces characteristic of major hurricanes. For architects and builders in coastal regions, particularly Florida, this approval removes a major barrier, allowing them to integrate renewable energy into roof systems without compromising on hurricane-grade protection or aesthetics.

Further bolstering its exterior lineup is the debut of CERTAplank® PRO, a next-generation siding. Made from a rigid composite material featuring an innovative Resilient Composite Reinforcement (RCR™) backer, the product is engineered for enhanced durability and impact resistance. This addresses a key pain point for homeowners in hail-prone regions or areas with high winds. For contractors, the material is designed to offer easier and more consistent installation, reducing labor time and potential callbacks.

Addressing thermal challenges, the company expanded its Landmark® Solaris® line of cool-roof shingles. These solar-reflective asphalt shingles are designed to keep homes cooler in sunny climates by reflecting solar energy. The introduction of new, darker color offerings—Sand Dune, Moonstone, and Redwood Canyon—is particularly noteworthy. It demonstrates a technological advancement that allows homeowners to achieve the popular aesthetic of a dark roof while still reaping the energy-saving benefits of cool-roof technology, a combination that was previously difficult to achieve.

Empowering the Modern Contractor

Beyond product innovation, CertainTeed is making a strategic investment in the professionals who install its materials. The company announced a major revamp of its credentialed contractor program, now called Contractor's Edge. This tiered system—comprising Premier, Pro, and Master levels—is designed to deepen partnerships by providing contractors with expanded training, advanced technical resources, and robust business-support tools. This move is a clear recognition of the competitive landscape, where manufacturers like GAF and Owens Corning also operate extensive loyalty programs to attract and retain top-tier installation talent.

By offering more than just product knowledge, Contractor's Edge aims to help contractors grow their businesses, improve efficiency, and reduce costly callbacks. The accompanying MyEdge digital platform acts as a centralized hub for resources, insights, and project management tools. This focus on the contractor's bottom line is a powerful retention strategy.

"CertainTeed's building solutions are engineered to perform in even the most demanding climates," said Tom Yeager, Vice President of Product Management for the Siding Products Group. "Every product is designed and tested with both homeowners and contractors in mind. The solutions deliver the durability needed to withstand the elements, the aesthetics homeowners expect for curb appeal, and the ease of installation contractors rely on to work efficiently on the job site."

This philosophy is evident in products like STONEfacade®, a manufactured stone veneer with an integrated rainscreen. Its contractor-friendly installation system and superior moisture management are now complemented by two new colors, Acadia Breeze and Shenandoah Ridge, providing more design flexibility while maintaining its performance and installation advantages.

The Intersection of Performance and Palette

While durability and performance are the functional backbone of the new offerings, CertainTeed is equally focused on aesthetic innovation. The company is tapping into key design trends with a significant expansion of its color offerings, acknowledging that curb appeal is a primary driver for homeowners.

The most prominent example is the company's first-ever 2026 Home Color Palette of the Year: Coastal Current. This curated collection, which will be available for the high-performance RISE® synthetic siding line, is designed to provide cohesive, timeless color schemes for the entire home exterior. The palette's focus on tranquil blues and greens aligns with broader market trends shifting away from the cool grays of the last decade towards warmer, nature-inspired earth tones. Competitors like James Hardie have also embraced the "Color of the Year" concept, underscoring the growing importance of color forecasting in the building materials space.

With RISE® now available nationwide in over 20 colors, including the new palette, CertainTeed is providing architects and designers with a versatile, low-maintenance material that mimics the look of real wood but offers superior resistance to rot, moisture, and freeze/thaw cycles. This marriage of high-performance engineering and on-trend design allows for the creation of homes that are both beautiful and built to last.

Innovating the Build Process Itself

Looking beyond individual products, CertainTeed is also showcasing its vision for the future of construction with ONE PRECISION ASSEMBLIES™. A scaled model home built with this offsite construction solution is on display at IBS, giving visitors a firsthand look at the potential of customized, panelized building systems. This move positions the company within the rapidly growing offsite construction market, which promises faster build times, reduced on-site waste, and superior quality control through factory-based fabrication.

The model highlights how a system of integrated CertainTeed products can be optimized for durability, energy efficiency, and low-maintenance style from the ground up. By championing this method, the company is addressing the industry's persistent labor shortages and the increasing need for more sustainable and efficient building practices, proving its commitment to innovating not just what homes are built with, but how they are built.