Cartessa Unveils ONDA PRO to Reshape US Body Contouring Market

MELVILLE, NY – April 29, 2026 – Cartessa Aesthetics, a prominent North American distributor of aesthetic medical devices, today announced the launch of ONDA PRO in the United States and Canada. The device, developed by the renowned Italian manufacturer DEKA, introduces the latest generation of its proprietary Coolwaves® technology, aiming to set a new standard in the highly competitive non-invasive body contouring and cellulite reduction market.

This launch brings a globally recognized and award-winning platform to North American shores, offering a novel approach that leverages microwave energy to selectively target fat and cellulite while ensuring patient comfort. The move signals Cartessa's continued strategy of sourcing proven, high-performance technologies to equip aesthetic practices with a competitive edge.

A New Wave in Aesthetic Technology

At the heart of ONDA PRO is its unique Coolwaves® technology, which operates at a special microwave frequency of 2.45 GHz. Unlike many other energy-based devices that deliver energy from the skin's surface downward, Coolwaves® are designed to bypass the top layers of tissue and deliver the majority of their energy directly to the subcutaneous fat cells. This precise targeting generates controlled, localized heat that damages the membranes of fat cells, causing them to break down. The body then naturally eliminates these cells through its metabolic processes over the following weeks.

Critically, the system incorporates a powerful, continuous cooling mechanism built into its handpieces. This feature actively protects the skin's surface, keeping it comfortable and safe while the microwave energy works in the deeper tissue layers. This dual action of deep heating and surface cooling is designed to maximize both efficacy and patient comfort, a key differentiator in a market where treatment experience is paramount.

Building on years of global clinical experience with the original ONDA platform introduced in 2018, the PRO version has been re-engineered for greater precision. It now features three specialized handpieces, each conceived for different treatment goals and anatomical areas:

• Deep: Designed to target deeper pockets of localized fat.
• Shallow: Focuses on treating cellulite and improving skin laxity in more superficial layers.
• Pocket: A new addition specifically engineered for smaller, hard-to-reach areas and for achieving a lifting effect.

This trio of applicators allows practitioners to create highly tailored treatment plans, addressing multiple patient concerns across both superficial and subcutaneous layers with a single platform.

Challenging a Crowded Contouring Market

ONDA PRO enters a robust and crowded North American market for non-invasive aesthetic procedures, which is projected to reach over $18 billion by 2032. It will compete with several well-established technologies, each with a different mechanism of action.

Cryolipolysis, popularized by CoolSculpting, uses controlled cooling to freeze and destroy fat cells. Other popular devices like EmSculpt Neo utilize a combination of high-intensity electromagnetic energy to build muscle and radiofrequency (RF) to heat and reduce fat. Meanwhile, platforms like Venus Legacy employ multi-polar RF and magnetic pulses to shrink fat cells and tighten skin.

ONDA PRO carves its niche through its unique microwave-based approach and its triple-action capability. Beyond just reducing localized fat, the thermal effect of Coolwaves® also works to remodel collagen fibers and stimulate the production of new collagen, known as neo-collagenesis. This process helps tighten and firm the skin, reducing laxity that can sometimes follow fat reduction. Furthermore, it effectively targets the fibrous connective tissues responsible for the dimpled appearance of cellulite, resulting in smoother skin texture. This comprehensive ability to address fat, cellulite, and skin laxity simultaneously positions it as a versatile and powerful tool for practitioners.

The Business Case: A Consumable-Free Advantage

Beyond its clinical advantages, ONDA PRO presents a compelling business proposition for aesthetic clinics, a key element of Cartessa's selection criteria. The system operates on a consumable-free model, meaning practices do not have to purchase disposable applicators or other single-use items for each treatment. This significantly lowers the ongoing operational cost and directly enhances the return on investment (ROI) for clinic owners, a crucial factor in a capital-intensive industry.

This strategic financial advantage allows practices to offer competitive pricing while maintaining healthy profit margins. It's a core part of the strategy that has fueled Cartessa's rapid growth as a distributor.

"What sets ONDA PRO apart is that it is unlike anything else on the market and already a proven brand attracting VIP clientele," said Gabe Lubin, Founder and Board Chairman of Cartessa Aesthetics, in today's press release. "By combining DEKA's advanced engineering with our deep understanding of North American provider needs, ONDA PRO offers a differentiated solution and alongside our other devices, reaffirms that the Cartessa portfolio represents the best the global aesthetics industry has to offer."

From Global Success to North American Debut

The ONDA platform is not an unproven newcomer. Since its initial launch in 2018, thousands of systems have been installed in clinics across Europe, Asia, and other international markets. This extensive global track record provides a wealth of clinical data and user experience, de-risking the adoption for North American practitioners. The technology arrives with FDA clearance and a history of delivering safe, consistent results.

The long-standing partnership between Cartessa and DEKA has been instrumental in bringing several of the Italian manufacturer's innovations to the U.S. and Canada, including the Motus line of pain-free laser hair removal devices and the Tetra CO2 laser with its popular CoolPeel treatment. This established relationship ensures a high level of support and expertise for the new launch.

Dr. Giustino Gallo, V.P. of International Sales for DEKA, commented on the expansion, stating, "ONDA PRO is one of the most exciting technologies that DEKA has ever created. It is the chicest expression of progress: pure evolution, perfectly balanced. The US and Canada can now benefit from this technology and we are confident with Cartessa as our partner."

For patients, the arrival of ONDA PRO signifies greater access to a comfortable and effective non-surgical option for tackling persistent aesthetic concerns like stubborn fat pockets and cellulite. As demand for non-invasive treatments with minimal downtime continues to surge, the introduction of this refined and globally-tested technology is poised to make a significant impact on the landscape of aesthetic medicine across North America.