Carousel's Immersive Demo Reimagines Digital Signage Sales

MINNEAPOLIS, MN – December 18, 2025 – Enterprise digital signage provider Carousel has launched a new Interactive Experience, a virtual environment designed to fundamentally change how organizations evaluate and adopt complex communication technologies. Developed in collaboration with content partner Studio Kudzu, the immersive platform allows potential clients and partners to step inside a fully realized digital signage installation, moving beyond static brochures and into a world of hands-on exploration.

The browser-based tool, accessible on devices ranging from mobile phones to VR headsets, signals a significant shift in B2B technology sales. It directly addresses a growing demand from buyers for self-guided, experiential learning rather than traditional sales presentations. By allowing users to see, touch, and interact with the technology in a simulated real-world setting, Carousel is placing the power of discovery directly into the hands of its prospective customers.

Beyond the Brochure: A New Era for B2B Tech Demos

The modern B2B buyer journey has evolved. Research indicates that customers now complete much of their research independently, spending as little as 5% of their purchasing process in direct contact with sales representatives. This reality has created a pressing need for companies to provide clear, compelling, and accessible ways for prospects to understand the value of complex solutions on their own terms. Interactive product demonstrations have emerged as a powerful answer to this challenge, with studies showing they can increase deal conversion rates by over three times and significantly shorten sales cycles.

Carousel's new platform is a prime example of this trend in action. It replaces abstract feature lists with a tangible, navigable corporate environment. “Teams evaluating digital signage often want to see the final outcome and possibilities – not just the features,” said Amber Ward, senior director of marketing at Carousel. The interactive experience is engineered to provide exactly that, offering a virtual walk-through of lobbies, conference rooms, and hallways equipped with dynamic signage.

This approach helps demystify the technology and builds customer confidence by making the benefits immediately apparent. Instead of being told how a video wall or an interactive directory works, users can see it function within the context of a realistic workplace. This shift from passive learning to active engagement is critical for complex enterprise systems, where understanding the interplay between different components is key to recognizing the platform's full potential.

Demystifying the Digital Ecosystem for IT and Comms

For the IT and communications professionals tasked with implementing and managing digital signage, the new experience serves as a powerful planning and evaluation tool. It provides a clear, unified vision of how Carousel’s platform operates as a cohesive ecosystem, from high-level content strategy down to the specifics of device management.

Within the virtual tour, users can explore several key operational areas. They can witness how dynamic content is delivered and updated across common areas, see how room signage integrates with facility management systems for event promotion, and understand the back-end processes for provisioning and managing media devices. The experience also highlights engagement tools like employee spotlights and interactive touchpoints, demonstrating how signage can foster corporate culture and communication.

“This new interactive experience offers an intuitive, self-guided way for prospects to discover the full range of our platform,” Ward explained. “They can understand the value of each integration and visualize how Carousel scales across their own workplace.” This visualization is crucial for decision-makers, as it helps bridge the gap between technical specifications and the real-world impact on daily operations, ultimately enabling more informed and strategic procurement decisions.

The Critical Role of Integrated Emergency Alerting

One of the most critical functionalities showcased within the interactive environment is the platform's advanced emergency alerting capability. The system's integration with the Common Alerting Protocol (CAP) is a cornerstone of its value proposition for ensuring workplace safety. CAP is an international standard that allows a single, structured alert message to be simultaneously disseminated across numerous and varied warning systems.

In a real-world crisis, this integration allows emergency notifications to instantly override all regularly scheduled content on every screen in the network. This ensures that clear, life-saving information—such as evacuation routes, safety protocols, or threat updates—is displayed without delay. The impact is significant, as industry data suggests that digital signage can reduce emergency response times by up to 30%. Carousel’s platform allows administrators to receive CAP triggers automatically or manually manage bulletins, providing both speed and control.

By allowing users to simulate an emergency alert within the virtual environment, Carousel demonstrates this feature with a power that a simple description could never match. Prospects can see for themselves how every display immediately shifts to high-priority messaging, reinforcing the system's reliability as a critical component of any modern safety and security infrastructure.

A Strategic Collaboration and Competitive Edge

The creation of such a detailed virtual world was the result of a strategic partnership between Carousel and motion design firm Studio Kudzu. This collaboration highlights a vital trend in tech marketing: the fusion of robust software engineering with specialized creative expertise. Translating a multifaceted technology platform into an intuitive and visually engaging experience requires a deep understanding of both the product's capabilities and the principles of user-centric design.

In a competitive digital signage market where players like BrightSign also offer interactive demos, Carousel's comprehensive approach aims to set it apart. The platform is not just a collection of disconnected feature demonstrations but a single, holistic showcase of an entire installation. This is particularly valuable for channel partners and systems integrators.

“This interactive experience provides a complete walk-through showcase of a Carousel installation,” noted Chris Brama, senior vice president of strategic partnerships at Carousel. “It makes it easier for integrators to demonstrate content workflows, integrations, device management and the overall value of a modern signage ecosystem.” By equipping its partners with such a powerful sales enablement tool, the company empowers them to more effectively communicate the platform’s value proposition. The experience’s lightweight, browser-based delivery ensures it is easily accessible to anyone, anywhere, without the need for specialized software or hardware, further broadening its reach and impact.