CardFlight Taps Payments Veteran Adam Bloomston for Board in Strategic Growth Push

NEW YORK, NY – January 27, 2026 – Payments technology firm CardFlight, Inc. has appointed seasoned entrepreneur Adam Bloomston to its Board of Directors, a strategic move signaling an aggressive push for accelerated growth in the competitive small business payments sector. The appointment comes just months after CardFlight secured a significant growth investment and places a proven architect of large-scale payment platforms at the heart of its strategic planning.

Bloomston, a well-regarded figure in the fintech industry, brings a wealth of experience from co-founding Payscape and playing a pivotal role in the dramatic growth of Payroc, one of North America's largest merchant acquirers. His addition to the board is expected to provide CardFlight, the maker of the popular SwipeSimple platform, with invaluable go-to-market leadership and operational expertise as it navigates its next phase of expansion.

"Adam has a rare blend of payments expertise, operational pragmatism and proven go-to-market leadership," said Derek Webster, Founder and CEO of CardFlight, in a statement. "His experience building and scaling payments platforms will be invaluable as we continue expanding CardFlight and the SwipeSimple ecosystem."

The Architect of Scale Joins the Board

Adam Bloomston's career is a case study in scaling payments businesses from the ground up. He co-founded Payscape in 2004, famously starting the company with a partner for just $500 each. Over 15 years, he transformed that initial investment into a fintech powerhouse that focused on integrated web-based payments for online businesses and SaaS platforms. By the time of its acquisition, Payscape was processing over $23 billion in charge volume and generating $115 million in annual revenue.

This success culminated in Payscape being acquired by Parthenon Capital, where it became a foundational pillar in the creation and expansion of Payroc. Following a 2019 merger that also included NXGEN International, Bloomston took on executive roles, including President and later Chief Marketing Officer, at the newly formed Payroc. He was instrumental in shaping the company's go-to-market strategy across all channels, from direct sales and independent sales organizations (ISOs) to strategic partnerships.

Today, Payroc processes over $120 billion in annual payment volume for more than 185,000 customers, placing it in the top tier of merchant acquirers. This experience in navigating hyper-growth, managing complex sales channels, and building a multi-billion-dollar enterprise is precisely the expertise CardFlight is looking to leverage.

A Strategic Play in a Competitive SMB Market

CardFlight operates in the bustling and often crowded small and medium-sized business (SMB) payments market. Its flagship product, SwipeSimple, has carved out a significant niche, earning the trust of over 125,000 merchants. The platform's appeal lies in its "practical" approach, bundling payment acceptance with a suite of essential business tools, including CRM, invoicing, recurring subscriptions, and payment links, all accessible across mobile devices, computers, and terminals.

This integrated approach is critical in a market where competitors like Square, Stripe, and Clover also offer comprehensive ecosystems. CardFlight's strategy appears to be focused on simplifying complexity, providing an all-in-one solution that helps business owners "focus on what they do best–serving their customers."

Bloomston's appointment is particularly timely. The SMB market is rapidly evolving, with a strong push towards omnichannel commerce, embedded finance, and seamless digital experiences. His background at Payscape, which specialized in turning SaaS technologies into payment facilitators, aligns perfectly with the current trend of integrated software and payments. His deep understanding of what SMBs need and how to sell to them will be crucial for refining SwipeSimple's product roadmap and expanding its market share.

"I am excited to join CardFlight's board and support the team as they continue to deliver practical, high-impact payments solutions for SMBs," said Bloomston. "CardFlight has built a strong platform and a great team. I look forward to contributing to the next phase of growth."

Post-Investment Power-Up and Governance

The timing of Bloomston’s appointment is no coincidence. It follows an October 2024 growth investment in CardFlight from WestView Capital Partners, a private equity firm known for backing middle-market growth companies. Such investments are typically followed by strategic moves to strengthen leadership and governance to ensure the capital is deployed effectively for maximum impact.

Bringing a high-caliber operator like Bloomston onto the board is a classic post-investment play. It provides the company with experienced oversight and gives investors confidence that their capital is being guided by a seasoned hand. His role will likely extend beyond traditional board duties to active mentorship and strategic counsel for the executive team.

Kevin Twomey, a Partner at WestView Capital Partners, underscored this strategic alignment. "We're grateful to have Adam's leadership experience and perspective on the Board of Directors, as CardFlight continues to scale the number and breadth of small business customers it serves," Twomey commented. His statement reinforces the view that Bloomston is seen as a key asset in executing the growth plan funded by WestView's investment, ensuring CardFlight can effectively scale its operations to meet growing demand.

Navigating Synergies and the Future of Payments

Perhaps the most intriguing aspect of this appointment is Bloomston’s dual role, as he also continues to serve on the board of Payroc. This creates a potential strategic bridge between CardFlight's specialized SMB software platform and Payroc's massive payment processing and distribution infrastructure. While no formal partnership has been announced, the fintech industry is rife with such collaborations, and Bloomston is now perfectly positioned to identify and facilitate potential synergies.

This could manifest in several ways. CardFlight's SwipeSimple technology could be offered to Payroc’s extensive network of 185,000+ merchants, providing them with a sophisticated, yet user-friendly, front-end solution. Conversely, CardFlight could leverage Payroc’s processing scale to enhance its own offerings or achieve greater efficiencies.

In a market characterized by both intense competition and ongoing consolidation, such strategic alignments are often crucial for long-term success. The appointment suggests a sophisticated strategy that recognizes the value of both best-in-class technology and broad market access. By bringing Adam Bloomston into its inner circle, CardFlight is not just adding an experienced advisor; it is positioning itself at the nexus of innovation and scale, ready to capitalize on the future direction of SMB payments.