Bosuer Electrifies Off-Road Scene with Major CES 2026 Debut

LAS VEGAS, NV – January 09, 2026 – The roar of combustion engines that has long defined off-road motorsports is being met with a powerful, silent current of change. At the heart of this transformation at CES 2026 is Zhejiang Bosuer Motion Apparatus Co., Ltd., a manufacturing heavyweight that made an impactful debut, signaling an aggressive push into the burgeoning electric off-road vehicle market. The company showcased a refined and expanded portfolio of electric dirt bikes, highlighted by the world premiere of its new entry-level S5 model.

The presentation at the world’s largest tech show is more than just a product launch; it's a strategic declaration. By displaying four distinct models—the new S5, the versatile E60, the adaptable S6 (ES60), and the formidable E72—Bosuer is demonstrating its intent to accelerate the electrification of a market segment ripe for disruption. The move underscores a broader industry shift where the instant torque, quiet operation, and reduced environmental impact of electric power are no longer niche concepts but core competitive advantages.

A Manufacturing Powerhouse Pivots to Electric

While Bosuer might be a new name to some attendees on the CES floor, the company is no startup. Founded in 2002, it brings 22 years of industry experience and a formidable manufacturing infrastructure to the electric vehicle race. With a reported annual production capacity of 120,000 vehicles across five production lines, Bosuer has long been an established global wholesaler of gasoline-powered dirt bikes and ATVs, with its products sold in over 30 countries.

This deep-rooted experience in vehicle manufacturing provides a significant advantage. The company leverages advanced techniques, including the use of welding robots and a comprehensive quality control system compliant with ISO9001 standards. Products are subjected to rigorous static pressure, vibration, and environmental testing to ensure durability and performance. This history in building rugged, reliable off-road machines provides a strong foundation for its electric ambitions. Now, this established powerhouse is channeling its expertise and scale toward capturing a significant share of the electric powersports market, aiming to pair its manufacturing efficiency with cutting-edge electric drivetrain technology.

A Portfolio for Every Rider

Bosuer’s strategy is clearly one of inclusion, aiming to cater to the entire spectrum of off-road enthusiasts. The four models highlighted at CES 2026 create a comprehensive ladder for riders of all skill levels.

Making its official debut, the S5 is positioned as the accessible gateway into electric off-roading. Powered by a 72V battery and a 3000W motor, it offers a top speed of 75 km/h and a range of up to 70 kilometers. Its most compelling feature for new riders is its three selectable speed modes, capped at 25, 55, and 75 km/h, allowing for controlled progression and building confidence. Despite its entry-level positioning, the S5 is built with serious off-road hardware, including long-travel suspension and robust off-road tires, making it a capable machine for trails and training programs.

For riders seeking more, the E60 and S6 (ES60) represent the versatile middle ground. The E60 balances performance and range with its 60V system, reaching speeds of approximately 90 km/h and offering up to 115 kilometers of range under moderate conditions. Its sinewave FOC controller ensures a smooth and predictable throttle response, crucial for technical trail riding. The S6 (ES60) offers similar balanced performance with its own selectable riding modes—Low, Drive, and Sport—allowing riders to tailor power output to the terrain.

At the apex of the lineup is the E72, Bosuer’s flagship performance model. Engineered for experienced riders who demand maximum output, the E72 features a powerful 72V system with a motor that can deliver a peak power of up to 17kW. This translates to a blistering top speed of around 105 km/h, putting it in direct competition with high-performance electric models from other established brands. With its reinforced frame, long-travel suspension, and aggressive design, the E72 is built to conquer challenging terrain and aggressive riding scenarios.

Navigating a Competitive Electric Frontier

Bosuer enters a dynamic and increasingly crowded market. The electric off-road space is populated by innovative brands like the agile Sur-Ron, the premium Swedish designer Cake, and traditional motorsport giants like KTM, which brings its racing pedigree to its electric Freeride series. Furthermore, high-power newcomers like Stark Future are pushing the performance envelope to rival 450cc gasoline bikes.

In this competitive landscape, Bosuer’s strategy appears to be a calculated blend of performance, variety, and manufacturing scale. By offering a complete lineup from the accessible S5 to the high-powered E72, the company avoids being pigeonholed into a single niche. This breadth allows them to appeal to recreational families, training schools, and serious enthusiasts simultaneously. Leveraging their established, cost-effective manufacturing base in China could also allow them to compete aggressively on price, potentially making high-quality electric off-roading more accessible to the masses.

The company’s presence at CES is a clear signal that the future of off-roading is not just electric, but also increasingly global. As technology continues to mature and consumer preferences shift, the ability to produce a diverse range of reliable and capable electric vehicles at scale will be a deciding factor. With its comprehensive CES 2026 showcase, Bosuer has firmly announced its intention to be a key driver of that future, moving the thrill of off-road riding beyond the roar and into a quieter, electrified new era.