Beyond the Tiles: Oh My Mahjong Modernizes a Tradition, Fuels a Brain-Boosting Trend

DALLAS, TX – November 6, 2025 – American Mahjong is experiencing a surprising renaissance, and Oh My Mahjong (OMM) is leading the charge. Beyond simply selling beautifully designed game sets, the Dallas-based company is actively reshaping the game for a new generation – and tapping into a broader trend of 'mindful gaming' and cognitive wellness. Today, OMM launched its International Mahjong Card, a seemingly simple addition that speaks volumes about the company's commitment to inclusivity and standardization, while simultaneously strengthening its connection to brain health advocacy.

Founded in 2022, OMM has quickly become a recognizable name in the American Mahjong space. While the game has enjoyed pockets of popularity for decades, recent years have seen a significant uptick in interest, fueled by social media trends and a desire for analogue activities in an increasingly digital world. According to industry reports from NPD Group, the board game market grew by 15% in 2023, with traditional games like Mahjong seeing a 22% surge in specialty stores. OMM, analysts say, is perfectly positioned to capitalize on this momentum.

Addressing a Century-Old Problem

The launch of the International Mahjong Card isn't about flashy new features, but about tackling a persistent frustration within the American Mahjong community: the inconsistent interpretation of rules surrounding blank tiles. Historically, house rules have often dictated how these tiles are used, creating confusion for beginners and even seasoned players. OMM’s card provides clear, standardized guidance, aiming to create a more consistent and accessible playing experience.

“For a long time, the rules around blanks were a bit of a grey area,” explains a veteran Mahjong player and OMM community member. “Everyone had their own way of doing things, which made it difficult to learn and play with different groups. This card finally offers a clear solution.”

The card also incorporates color-blind accessible design elements, reflecting OMM's commitment to inclusivity. This thoughtful addition demonstrates the brand understands that accessibility isn't an afterthought, but a core principle.

More Than Just a Game: The Rise of Mindful Gaming

But OMM’s strategy extends beyond simply improving gameplay. The company is actively linking Mahjong to cognitive wellness, capitalizing on the growing trend of 'mindful gaming'. This concept centers around the idea that certain games can provide cognitive benefits, promoting memory, focus, and strategic thinking.

“People are increasingly seeking activities that are not only enjoyable but also beneficial for their brains,” says a wellness industry analyst. “Games like Mahjong, which require concentration, memory recall, and strategic planning, fit perfectly into this category.”

This connection is deeply personal for Megan Trottier, OMM’s founder and CEO. Inspired by her grandmother's battle with Alzheimer’s disease, Trottier has made brain health a central pillar of the brand. OMM donates 15% of the proceeds from the International Mahjong Card to organizations supporting Alzheimer’s research, awareness, and care.

“Watching someone I loved face memory loss gave me a deep appreciation for the power of a healthy, active mind,” Trottier stated in a press release. “Mahjong, with its complex rules and strategic elements, is a fantastic way to stimulate cognitive function.”

Building a Community

OMM’s success isn’t solely based on product innovation. The company has actively cultivated a vibrant online community through social media and its “Mahji Mentors” program. This initiative connects new players with experienced Mahjong enthusiasts, providing guidance, support, and a sense of belonging.

“The Mahji Mentors program is fantastic,” says a participant in the program. “It’s intimidating to learn a new game, but the mentors were patient, supportive, and made the whole process much easier.”

With over 12,000 followers on Instagram and a highly engaged Facebook community group, OMM has fostered a loyal customer base that extends beyond simply purchasing products. They’re building a movement.

The Future of Mahjong

OMM’s approach to branding and community building sets it apart from competitors like Mahjong Deluxe and Ripple Junction, who primarily focus on traditional sets or pop culture themes. While these companies offer quality products, they haven’t fully embraced the potential of community building and linking the game to wellness.

Analysts predict that the American Mahjong market will continue to grow in the coming years, driven by increasing interest in analogue activities and the growing demand for cognitive wellness products. With its innovative branding, commitment to inclusivity, and strong community focus, Oh My Mahjong appears well-positioned to lead the charge.

“Oh My Mahjong isn’t just selling a game,” says the wellness industry analyst. “They’re selling an experience, a community, and a way to connect with your brain.”