Beyond the Gridiron: Eagles & TENA Tackle Male Incontinence – and the Stigma Around It

Philadelphia, PA – November 15, 2025 – In a surprising but impactful move, the Philadelphia Eagles and TENA, a global leader in incontinence care, have announced a season-long partnership aimed at raising awareness and providing support for men living with incontinence. The collaboration, centered around the ‘Every Pick Protects’ campaign, isn’t just about charitable donations; it’s a strategic effort to break down societal barriers surrounding a condition affecting millions, yet often shrouded in silence.

For every interception made by the Eagles during the regular season, TENA will donate $2,500 worth of men’s incontinence products to a local charity, up to a total of $25,000. While the immediate impact is tangible support for those in need, industry analysts believe the partnership signifies a broader shift in how companies are approaching sensitive health issues.

“This collaboration is about more than just products and philanthropy,” explains a marketing executive familiar with the campaign. “It's about leveraging the power of a beloved sports team to normalize a conversation that's long been considered taboo. The Eagles have a huge platform and a devoted fanbase; they can reach men where they are and encourage them to seek help without shame.”

A Silent Epidemic: The Scope of Male Incontinence

Male incontinence, the involuntary leakage of urine, affects an estimated 15-30% of men globally, according to the Urology Care Foundation. Yet, it remains vastly underreported. The stigma surrounding the condition, coupled with societal expectations of masculinity, often prevents men from seeking medical attention or even discussing it with their loved ones.

“There's a real reluctance among men to talk about bladder control issues,” says a healthcare professional specializing in urology. “Many fear it will be perceived as a sign of weakness or aging. This can lead to social isolation, decreased quality of life, and even delayed diagnosis of underlying medical conditions.”

The partnership between TENA and the Eagles arrives at a pivotal moment. Men’s health is finally gaining greater attention, with increased awareness campaigns focusing on prostate cancer, mental health, and other previously neglected areas. However, incontinence remains a particularly sensitive topic.

Beyond Donations: A Strategic Alignment

The 'Every Pick Protects' campaign isn’t a standalone charitable gesture. It represents a calculated move by both TENA and the Eagles to align their brands with a cause that resonates with a significant segment of the population.

Essity, TENA’s parent company, is increasingly emphasizing social impact alongside product innovation. With a global portfolio of hygiene and health brands and over $14 billion in net sales, the company recognizes the importance of building brand loyalty through purpose-driven initiatives.

The Philadelphia Eagles have also demonstrated a consistent commitment to community engagement. Their long-running Eagles Autism Challenge, raising funds for autism research, underscores their dedication to supporting individuals and families facing health challenges.

“The Eagles have a strong track record of using their platform for good,” notes a sports marketing analyst. “They understand that fans are increasingly drawn to brands that demonstrate social responsibility. This partnership allows them to support a worthy cause while reinforcing their commitment to the community.”

Setting a New Standard for Cause-Related Marketing

While other incontinence brands have engaged in awareness campaigns, the partnership between TENA and the Eagles stands out for its unique approach. By tying donations to on-field performance – interceptions made by the defense – the campaign creates a compelling narrative that captures the attention of fans and media alike.

“It’s a clever way to gamify the campaign,” says a public relations expert. “The interceptions create a natural news hook and generate excitement around the cause. It’s much more engaging than a traditional donation announcement.”

The campaign also leverages the emotional connection that fans have with their favorite team. By associating TENA with the Eagles, the company aims to build trust and credibility with a valuable demographic.

“Men are more likely to pay attention to health messages that come from trusted sources,” explains a healthcare communication specialist. “If they see the Eagles supporting a cause, they’re more likely to take it seriously.”

Looking Ahead: A Broader Conversation

The ‘Every Pick Protects’ campaign is just the beginning. Industry experts predict that other sports teams and brands will follow suit, launching similar initiatives to address sensitive health issues and break down societal stigmas.

“We’re seeing a growing recognition that health is not just the absence of disease, but also a state of mental and emotional well-being,” says a public health advocate. “Companies have a responsibility to promote health and wellness, and sports teams have a powerful platform to do so.”

The hope is that this partnership will spark a broader conversation about male incontinence, encouraging men to seek help without shame and improving the quality of life for millions. By combining the power of sports, philanthropy, and health awareness, TENA and the Eagles are demonstrating that it’s possible to tackle even the most sensitive issues with courage and compassion.

“It’s about creating a more inclusive and supportive environment for men,” concludes a source close to the campaign. “We want to let them know that they’re not alone and that it’s okay to ask for help.”