Beyond Passwords: Eightco's AI-Powered Authentication Shields Digital Assets From Emerging Threats

New York, NY – November 8, 2023 – In an era of increasingly sophisticated cyber threats, Eightco Holdings is pushing the boundaries of digital security with its new authentication platform, INFINITY. Designed to combat the growing wave of AI-driven fraud, INFINITY aims to provide a robust layer of protection for digital assets, online identities, and the future of trust in the digital economy.

The platform’s launch comes at a critical moment. Financial institutions and online platforms are facing a surge in attacks leveraging technologies like deepfakes and sophisticated botnets. Industry reports indicate a 300% increase in deepfake-related fraud attempts over the past two years, with the total cost of AI-driven fraud estimated to be in the tens of billions of dollars globally.

"The current methods of authentication are simply not enough to keep pace with the evolution of cybercrime," says a security expert familiar with the technology. “We are entering a period where distinguishing between legitimate users and highly-convincing AI impersonations is becoming increasingly difficult.”

Securing the Digital Treasury

INFINITY distinguishes itself through its focus on AI-resistant authentication. The platform leverages a multi-pronged approach, combining biometric verification, behavioral analysis, and multi-factor authentication to create a comprehensive security shield. Rather than relying solely on passwords or one-time codes, INFINITY assesses how a user interacts with a system, looking for subtle patterns that distinguish a human from an automated bot or AI simulation.

Eightco’s early adopter, cryptocurrency exchange Kraken, is currently piloting INFINITY to bolster the security of its digital asset treasury operations. "Protecting our customer’s assets is our top priority," a Kraken spokesperson said in a statement. "We’re constantly evaluating new technologies that can enhance our security posture, and INFINITY’s unique approach to AI-resistant authentication aligns with our commitment to safeguarding digital assets."

The integration of INFINITY is aimed at tackling key vulnerabilities within Kraken’s treasury operations, including preventing unauthorized access, strengthening identity verification processes, and mitigating the risk of fraudulent transactions.

Beyond Financial Services

While the initial focus is on securing digital asset treasuries, Eightco envisions a broader application for INFINITY across a variety of industries. E-commerce, healthcare, and online education are all potential beneficiaries of this enhanced authentication technology. The platform's ability to verify human identity with a high degree of confidence could revolutionize online interactions, fostering trust and reducing the risk of fraud.

“This isn’t just about protecting financial assets; it’s about establishing a new standard for trust in the digital world,” says an industry analyst. “As we increasingly rely on online platforms for everything from shopping and banking to healthcare and education, it’s critical to have robust mechanisms in place to verify the identity of users and prevent malicious activity.”

A Competitive Landscape

Eightco’s entry into the digital identity and authentication market places it in direct competition with established players like Onfido, Jumio, and Auth0. However, INFINITY differentiates itself through its explicit focus on combating AI-driven threats. While other platforms offer strong authentication features, few are specifically designed to detect and prevent attacks leveraging sophisticated AI technologies.

“The competitive landscape is crowded, but Eightco’s focus on AI-resistant authentication gives them a unique selling proposition,” notes a security consultant. “The ability to detect and prevent attacks leveraging deepfakes and sophisticated botnets is becoming increasingly important, and INFINITY appears to be well-positioned to address this growing threat.”

The Future of Trust

As artificial intelligence continues to evolve, the challenge of distinguishing between humans and machines will only become more complex. Platforms like INFINITY, which leverage advanced technologies to verify identity and prevent fraud, will play a critical role in maintaining trust and security in the digital world.

Eightco’s platform isn’t merely a technological solution; it’s a step towards building a more secure and trustworthy digital future, one where online interactions are protected from the ever-evolving threats of the AI era. The company plans to expand the functionality of INFINITY in the coming months, adding features such as behavioral biometrics and machine learning-powered fraud detection to further enhance its security capabilities.

“We’re committed to staying ahead of the curve and developing innovative solutions that can protect our customers from the latest threats,” says a spokesperson for Eightco. “The future of trust depends on our ability to adapt and evolve, and we’re confident that INFINITY will play a key role in shaping that future.”