Beyond Kegels: The Tech Disrupting Canada's Pelvic Health Crisis

REGINA, SK – December 05, 2025 – With the quiet opening of a new clinic in a Regina business park, a significant shift in healthcare is underway. UROSPOT, a Canadian company at the forefront of pelvic health, has brought its innovative approach to Saskatchewan, offering a high-tech solution to a problem that is remarkably common, incredibly costly, and stubbornly stigmatized: pelvic floor dysfunction.

While bladder leaks and urgency are often whispered about or dismissed as an inevitable consequence of aging or childbirth, the reality is a public health issue of staggering proportions. This is not just a personal inconvenience; it's a silent epidemic with profound economic and social consequences, and UROSPOT's arrival in Regina signals a new, technology-driven strategy to confront it head-on.

The Multi-Billion Dollar Taboo

Urinary incontinence affects an estimated 3.8 million Canadians, with prevalence rates soaring from one in three women over 40 to a staggering 75% of women over 65. The financial toll is immense. According to data from the Canadian Continence Foundation, the Canadian healthcare system absorbs an annual cost of $3.8 billion, while employers lose over $2 billion in productivity. On an individual level, the burden is relentless, with people spending between $1,400 and $2,100 each year on management products like pads and liners.

Beyond the numbers lies a deeply personal struggle shrouded in stigma. The misconception that incontinence is a normal, untreatable part of life prevents many from seeking help; studies suggest only a quarter of those affected ever consult a healthcare professional. This silence breeds isolation, anxiety, and a diminished quality of life, impacting everything from professional careers and social activities to personal relationships. It is a condition that can dictate daily choices, limit freedom, and, in many cases, becomes a primary factor for admission into long-term care facilities.

UROSPOT's strategy is built on confronting this reality directly, positioning its service not as a cosmetic treatment but as a crucial healthcare intervention designed to restore function and dignity.

A Disruption You Can Sit On

The core of UROSPOT’s innovation is a Health Canada-approved technology called High-Intensity Focused Electromagnetic Energy (HIFEM®). The treatment is delivered via a specialized chair that patients simply sit on, fully clothed, for a 28-minute session. During this time, the technology induces thousands of supramaximal muscle contractions—far deeper and more intense than what can be achieved voluntarily. A single session is equivalent to performing over 11,000 Kegel exercises, effectively re-educating and strengthening the entire pelvic floor muscle structure.

This approach marks a significant departure from the traditional pelvic health landscape in Saskatchewan, which has primarily relied on specialized physiotherapy. While highly effective, traditional methods often require internal examinations and hands-on treatment, which can be a barrier for some patients. UROSPOT offers an alternative that is entirely non-invasive, painless, and requires no downtime. A typical care protocol involves six sessions over three weeks, combining the high-tech treatment with personalized education from pelvic health experts.

The clinical results are compelling. Independent studies and UROSPOT's own data show that 95% of clients report a significant improvement in their quality of life after completing the treatment protocol. Furthermore, over two-thirds are able to eliminate or drastically reduce their reliance on costly incontinence pads, directly addressing both the physical symptoms and the financial burden of the condition.

An Entrepreneur's Mission-Driven Growth

UROSPOT’s market disruption is powered by more than just technology; it’s fueled by a personal mission. The company was founded in 2019 by Canadian entrepreneur Erin Craven, who left a corporate career after her own frustrating search for an effective solution to bladder leakage. Her discovery of HIFEM® technology was a personal game-changer, sparking the idea for a business that could provide the dignified, effective healthcare experience she felt was missing from the market.

"Pelvic health is one of the last taboos in healthcare, yet millions suffer in silence," Craven, the company's Founder and CEO, stated in the announcement. "Seeing people leave UROSPOT with restored confidence and the ability to trust their bodies again is truly life-changing."

This founder-led vision has powered a rapid national expansion. Since opening its first clinic in London, Ontario, UROSPOT has grown to 22 locations across Canada. Its growth is facilitated by a franchise model that attracts entrepreneurs—often women—who are passionate about the mission. The model provides a turnkey business, but it requires a significant investment, estimated between $525,000 and $805,000, underscoring the company’s focus on creating a premium, consistent clinical experience at every location.

Designing a Stigma-Free Experience

The strategic brilliance of UROSPOT lies in its synthesis of clinical innovation with design-led branding and a thoughtfully crafted client journey. The clinics are designed to feel more like wellness spas than medical facilities, creating a welcoming, stigma-free environment that encourages open conversation about a topic many find embarrassing. This focus on the client experience is a deliberate business decision aimed at breaking down the psychological barriers that prevent people from seeking care.

The service extends beyond women, actively supporting men dealing with incontinence, pelvic pain, and issues arising from prostatectomy recovery—a demographic often overlooked in conversations about pelvic health.

For the new Regina location, the local ownership reflects this commitment. "We are thrilled to finally open our new UROSPOT clinic in Regina," said Jodie Britton, Co-owner of UROSPOT Regina. "We have been working on this project for some time, so we are so excited to finally fulfil our purpose of providing a life changing experience for our clients."

By combining powerful technology with a compassionate, educational approach, UROSPOT is doing more than just treating a medical condition. It is actively reshaping the market and challenging the cultural silence around pelvic health, empowering Canadians one 28-minute session at a time. The arrival of this clinic in Regina represents a new, accessible option for thousands in the province who have been managing their condition in silence, offering them a chance to regain control, confidence, and freedom.