Beyond Concierge: MDVIP Expands Personalized Care Model in Texas

NEW BRAUNFELS, TX – November 20, 2025

MDVIP, a network of physicians offering a membership-based primary care model, has partnered with Dr. Jason Nelson in New Braunfels, Texas, to launch a new practice focused on enhanced patient experience and preventative wellness. This expansion reflects a broader trend of healthcare providers adopting innovative approaches to address patient needs and improve care outcomes. While often categorized alongside “concierge medicine,” MDVIP emphasizes a unique focus on comprehensive wellness programs and proactive health management, distinguishing itself from models solely focused on access.

The Rise of Membership-Based Primary Care

The healthcare landscape is undergoing a significant transformation, driven by a growing demand for personalized, preventative care. Traditional primary care, often characterized by short appointments and reactive treatment, is increasingly seen as inadequate by patients seeking a more holistic and proactive approach to their health. This dissatisfaction, coupled with physician burnout in the traditional fee-for-service system, has fueled the growth of membership-based models like MDVIP. “Patients are looking for a relationship with their doctor, and the time to truly build that isn't available in a 15-minute appointment,” shared one industry analyst.

The market for these models is expanding rapidly, with projections estimating significant growth in both the concierge and direct primary care sectors. Experts attribute this growth to several factors, including an aging population, rising healthcare costs, and a greater emphasis on preventative care. While pricing can be a barrier to entry, proponents argue that the long-term benefits of proactive health management, such as reduced hospitalizations and improved chronic disease management, outweigh the upfront costs. The U.S. concierge medicine market, valued at $7.35 billion in 2024, is projected to reach $11.97 billion by 2034, highlighting the increasing appeal of these models.

MDVIP’s Differentiator: Beyond Access

While often grouped with concierge medicine, MDVIP distinguishes itself through its comprehensive wellness programs and emphasis on preventative care. The model isn’t simply about providing easier access to a physician; it's about actively managing patients’ health and identifying potential risks before they escalate. “Many people misunderstand the distinction,” explained a healthcare consultant. “Concierge medicine often prioritizes convenience, while MDVIP layers in a robust wellness component with advanced screenings and personalized action plans.”

MDVIP members pay an annual fee, typically ranging from $1,800 to $4,500, which covers an annual wellness program that includes advanced diagnostic testing and personalized health plans. This fee supplements, rather than replaces, traditional health insurance, with the focus being on preventative services not always covered by standard plans. This model allows physicians to limit their patient panels, providing more time and attention to each individual. Dr. Nelson’s new practice in New Braunfels will adhere to this model, offering patients a more comprehensive and personalized healthcare experience. The practice plans to leverage the network’s resources and protocols to deliver consistent, high-quality care.

Local Impact and Physician Perspective

The partnership with Dr. Nelson brings a new healthcare option to the New Braunfels community. With over 25 years of experience and established affiliations with CHRISTUS Santa Rosa and Resolute Baptist hospitals, Dr. Nelson is a well-respected physician in the area. He expressed a commitment to providing patients with a more proactive and personalized approach to healthcare. “I was looking for a way to provide my patients with more comprehensive and preventative care,” Dr. Nelson stated. “The MDVIP model allows me to spend more time with each patient, focus on wellness, and truly partner with them in managing their health.”

Local residents are likely to benefit from increased access to preventative services, more personalized attention from their physician, and a greater emphasis on proactive health management. Patient reviews of Dr. Nelson consistently highlight his caring demeanor, knowledge, and attentiveness, suggesting a strong foundation for building long-term relationships within the MDVIP framework. The introduction of this model in New Braunfels could also contribute to improved health outcomes and reduced healthcare costs for the community as a whole.

MDVIP's expansion demonstrates a commitment to bringing this model to more communities across the country. The company currently serves over 425,000 patients through its network of over 1,400 physicians, and continues to seek out new partnerships with physicians who share its commitment to preventative care and patient wellness. The model is attracting physicians who are seeking an alternative to the challenges of traditional practice, allowing them to focus on providing high-quality, personalized care to a smaller patient panel. “It's a win-win situation for both physicians and patients,” a health economist noted. “Doctors can practice medicine the way they were trained, and patients receive the personalized attention they deserve.”