Beyond Borders: How WorkBetterNow is Redefining Talent Acquisition for the SMB Era

By Margaret Mitchell

For small and midsize businesses (SMBs), the quest for skilled talent often feels like navigating a minefield. Competition is fierce, budgets are tight, and the traditional hiring process is increasingly slow and cumbersome. But a new model is gaining traction, promising to reshape the talent acquisition landscape: ‘talent-as-a-service.’ And WorkBetterNow (WBN) is quickly becoming a leading player in this evolving space.

Recently recognized as a 2025 Inc. Power Partner and again landing on the Inc. 5000 list (ranking in the top 15%), WBN isn’t just a staffing agency; it’s a strategic partner helping businesses overcome the challenges of a tight labor market by connecting them with pre-vetted remote talent, primarily from Latin America. The company’s rapid growth underscores a significant shift in how businesses are building and scaling their teams.

The Rise of ‘Talent-as-a-Service’

The traditional staffing model is undergoing a dramatic transformation. Businesses are increasingly moving away from lengthy recruitment processes and towards flexible, on-demand workforces. “The old model of ‘post and pray’ just isn’t working anymore,” says a talent acquisition consultant familiar with WBN’s approach. “Companies need to be more agile and resourceful in how they find and retain talent.”

This shift is driven by several factors, including the ongoing labor shortage, the rise of remote work, and the increasing need for specialized skills. According to Statista, the global remote work market was valued at $1.87 trillion in 2020 and is projected to grow at a CAGR of 11.5% through 2028. The demand for flexible workforce solutions is clearly on the rise.

WBN capitalizes on this trend by offering a curated pool of talent that businesses can access quickly and efficiently. “We’re not just sending resumes,” explains a WBN representative. “We’re providing fully vetted, highly skilled professionals who are ready to hit the ground running.”

Filling the SMB Gap

While larger corporations have the resources to build global remote teams themselves, SMBs often lack the expertise and infrastructure to do so. This is where WBN steps in, providing a streamlined solution that levels the playing field.

“For a lot of small businesses, the idea of hiring someone internationally is daunting,” says a business owner who recently partnered with WBN. “There are compliance issues, payroll complexities, and cultural differences to consider. WBN handles all of that for us.”

The company’s focus on Latin American talent is also a key differentiator. The region offers a large pool of skilled professionals who are often more affordable than their counterparts in North America or Europe. “Latin America has a rapidly growing tech sector and a highly educated workforce,” notes a sourcing expert. “It’s a great place to find talent, but many companies don’t know where to start.”

Beyond Cost Savings: The Strategic Benefits

While cost savings are certainly a factor, WBN’s value proposition extends beyond just reducing labor costs. The company emphasizes the strategic benefits of building diverse, globally distributed teams.

“Diversity of thought is critical for innovation,” says a human resources leader familiar with WBN’s client base. “When you have people from different backgrounds and perspectives, you’re more likely to come up with creative solutions.”

WBN also stresses the importance of cultural fit. The company’s vetting process goes beyond just assessing technical skills; it also evaluates candidates’ communication style, work ethic, and ability to collaborate effectively with remote teams. “We want to make sure that our clients aren’t just getting skilled professionals, they’re getting people who will integrate seamlessly into their existing teams,” a WBN representative explains.

Addressing the Challenges of Remote Work

Of course, building a successful remote team isn’t without its challenges. Communication, collaboration, and maintaining team cohesion can be difficult when team members are geographically dispersed. WBN provides tools and resources to help clients overcome these challenges, including project management software, communication platforms, and cultural sensitivity training.

“We help our clients establish clear communication protocols and build strong relationships with their remote team members,” a WBN representative explains. “We also provide ongoing support and training to ensure that everyone is on the same page.”

The Future of Work is Flexible

The COVID-19 pandemic accelerated the adoption of remote work, and it’s unlikely that things will ever return to the way they were before. The demand for flexible workforce solutions is only going to increase in the years to come.

WBN is well-positioned to capitalize on this trend. The company’s focus on ‘talent-as-a-service,’ its emphasis on diversity and cultural fit, and its commitment to providing ongoing support to its clients are all key differentiators.

As one sourcing expert put it, “WBN isn’t just a staffing agency; it’s a strategic partner helping businesses navigate the future of work.” The company’s continued success is a testament to the growing recognition that flexibility, diversity, and global collaboration are essential for building a thriving business in the 21st century.

Ultimately, WBN’s story is a reminder that talent is everywhere – you just need the right partner to help you find it.