Global Giants & Local Titans: A New Era for West Coast Luxury Real Estate

WEST HOLLYWOOD, CA – April 02, 2026 – In a strategic move poised to reshape the landscape of high-end property transactions, global real estate services provider Savills and West Coast luxury powerhouse The Beverly Hills Estates have announced a new association. The partnership designates The Beverly Hills Estates as Savills' exclusive residential brokerage partner on the U.S. West Coast, creating a formidable bridge between one of the world's most coveted real estate markets and a vast international network of affluent buyers.

This alliance formally recognizes a crucial reality of the modern market: the world’s wealthiest individuals operate without borders. For both firms, the partnership is a calculated response to the increasingly globalized nature of wealth and investment, aiming to provide a seamless, high-touch experience for a client base that views real estate as a key component of a global lifestyle and investment portfolio.

A New Blueprint for the Global Buyer

The core philosophy behind the association is to meet the demands of an elite, mobile clientele. “The luxury buyer is global, and so is the conversation around where people want to live, invest, and spend time,” said Branden Williams, President of The Beverly Hills Estates. “This partnership is about meeting that reality with intention.”

This sentiment is strongly supported by market data. Research indicates that the average ultra-high-net-worth individual (UHNWI), with a net worth over $30 million, owns at least three luxury residences, often spread across different countries. With projections showing a record 142,000 millionaires expected to relocate internationally in the coming year, the United States remains a top destination. This partnership provides a dedicated and streamlined channel to cater to this migrating capital.

For The Beverly Hills Estates, co-founded by Branden and Rayni Williams who have amassed over $19 billion in career sales, the alliance offers an unprecedented platform to showcase their signature listings to a global audience. For Savills, it provides its international clients with trusted, best-in-class representation in the fiercely competitive West Coast market.

Rayni Williams, CEO of The Beverly Hills Estates, emphasized the client-centric vision. “Our clients don’t think in borders. They think in lifestyle, legacy, and access,” she stated. “Partnering with Savills expands what we can deliver for them: a seamless experience, aligned standards, and trusted advisors on the ground in the world’s most important luxury hubs.”

Bridging Local Power with Global Reach

The partnership is a masterclass in strategic synergy, pairing the deep-rooted local expertise of The Beverly Hills Estates with the expansive international infrastructure of Savills. The Beverly Hills Estates has carved out a commanding presence in Los Angeles, renowned for its innovative marketing and specialization in architecturally significant properties. It is a firm built on relationship capital and an intimate understanding of the West Coast's most exclusive enclaves.

Meanwhile, Savills, a firm listed on the London Stock Exchange with a history spanning over 170 years, operates a network of more than 700 offices and associates across the globe. While its U.S. presence has historically been concentrated in the commercial real estate sector, this move signals a decisive and strategic entry into the nation's prime residential market. Victoria Garrett, head of Savills Global Residential, clarified that the firm's strategy is not to build its own U.S. residential business from the ground up, but rather to form “associations with best-in-class brokerages.”

This approach allows Savills to instantly embed itself in the local market fabric through a trusted partner, avoiding the years it would take to replicate the relationships and market intelligence The Beverly Hills Estates has cultivated. “Rayni, Branden and their team’s unsurpassed knowledge of the local market, extraordinary service and innovative marketing strategies, teamed with our global expertise and expansive network, offers a client-centric approach that sets us apart,” Garrett noted.

The focus extends to the burgeoning wealth generated by the tech sector. “We continue to see UHNW tech capital actively investing in prime locations around the world and the ability to effectively support and advise this client base remains of utmost importance,” added Rory McMullen, co-head of Savills Private Office.

Capitalizing on the West Coast Gold Rush

The timing of this alliance is particularly significant. The California luxury real estate market remains a powerful engine of growth, projected to swell from a valuation of $276.5 billion in 2024 to over $504.5 billion by 2033. Los Angeles consistently ranks as a top global city for UHNW homeowners, second only to New York in its residential footprint for the ultra-wealthy.

This demand is fueled by the region's lifestyle appeal, its status as a global entertainment hub, and a new wave of wealth from the technology and AI booms. Despite challenges such as the city's “mansion tax,” the fundamental allure of the West Coast has not waned. The partnership is designed to harness this dynamic, creating a 'two-way referral connectivity' that supports U.S.-based clients pursuing investments abroad and, crucially, provides Savills' global clientele with a premier entry point to West Coast markets.

Operationally, this means a client of The Beverly Hills Estates seeking a property in London or a villa in the South of France can be seamlessly connected to a trusted Savills advisor. Conversely, a Savills client from Asia or the Middle East looking to establish a foothold in Beverly Hills or Malibu will be directed to the specialized team at The Beverly Hills Estates, ensuring a continuity of service and standards.

Redefining the Competitive Landscape

This alliance does not exist in a vacuum. It represents a direct challenge to the established global networks of competitors like Sotheby's International Realty and Christie's International Real Estate, which have long leveraged a similar affiliate model. Sotheby's, for example, boasts a network of over 1,100 offices in 86 countries and has demonstrated significant global sales volume. These firms have perfected the art of connecting local markets to a global audience.

The Savills and The Beverly Hills Estates partnership, however, brings a new level of focused intensity to the West Coast. By creating an exclusive relationship with one of L.A.'s most dominant and high-profile independent brokerages, Savills has secured a powerful position in a market critical to its global residential strategy. This move will likely compel competitors to reassess their own partnerships and service offerings in the region, potentially accelerating a trend toward deeper, more integrated alliances between global brands and elite local firms. The ultimate battleground will be the client experience, with firms now under greater pressure to prove they can offer not just global reach, but a truly seamless and personalized journey for the world's most discerning property investors.