BenQ Blurs Line Between Home Theater & Living Room with New 4K Projectors

November 13, 2025 – BenQ today announced the launch of its TK705i and TK705STi 4K Ultra HD projectors, positioning them as versatile home entertainment hubs that bridge the gap between dedicated home theaters and everyday living rooms. These new models aim to offer a compelling alternative to increasingly large and expensive televisions, combining cinematic image quality with smart features and low-latency gaming performance.

A Growing Market for Immersive Experiences

The move comes as the home entertainment projector market experiences robust growth. Global market size reached $12.37 billion in 2025 and is forecasted to expand at a 4.29% CAGR to reach $15.26 billion by 2030. This growth is fueled by consumer demand for larger, more immersive viewing experiences, coupled with the proliferation of high-resolution streaming content and gaming. “Consumers are increasingly looking for ways to recreate the cinema experience at home,” explains a market analyst. “Projectors offer a compelling solution, particularly as technology improves and prices become more accessible.”

The home projector market is growing at 9.5% CAGR from 2024-2030, reaching $10.9 billion by 2030. Asia-Pacific currently dominates the market, holding 43.9% revenue share in 2024.

Beyond the Home Theater: Versatility is Key

BenQ’s latest offerings are not targeted solely at dedicated home theater enthusiasts. The TK705i and TK705STi are designed to integrate seamlessly into a wider range of living spaces. “We’re seeing a shift in consumer behavior,” notes a BenQ spokesperson. “People want a home entertainment system that can adapt to their lifestyle, whether that means watching a movie, playing a video game, or simply enjoying streaming content.”

Both projectors boast 4K UHD resolution, utilizing BenQ’s CinematicColor™ technology for accurate color reproduction and HDR-PRO™ for enhanced contrast and detail. Crucially, they also feature high brightness (3,000 ANSI lumens), allowing for enjoyable viewing in rooms with some ambient light. This is a significant advantage over traditional projectors that require complete darkness.

“The ability to watch a movie or play a game without completely blacking out the room is a game changer,” comments a tech reviewer who previewed the units. “It makes the projector much more practical for everyday use.”

Smart Features & Gaming Performance – A Winning Combination
The TK705i and TK705STi differentiate themselves further through the integration of Google TV. This built-in smart platform provides access to a vast library of streaming apps, simplifying content discovery and eliminating the need for external streaming devices.

“The convenience of having all your streaming services built right into the projector is a major selling point,” observes a consumer electronics analyst. “It streamlines the user experience and makes it much more appealing to a wider audience.”

BenQ has also prioritized gaming performance. Both models feature HDMI 2.1 connectivity with Auto Low Latency Mode (ALLM), ensuring a responsive and immersive gaming experience. With input lag as low as 5ms at 4K/60Hz, they are capable of handling fast-paced action games with minimal delay. “Gamers are demanding increasingly realistic and immersive experiences,” states a gaming industry insider. “Low latency is critical, and these projectors deliver.”

Short-Throw Option for Space-Constrained Rooms
The TK705STi offers a short-throw lens, allowing users to project a large image from a much closer distance. This is particularly beneficial for smaller rooms or apartments where space is limited. “The short-throw capability is a real differentiator,” notes a home technology integrator. “It opens up a whole new range of installation possibilities.” The TK705i offers motorized optical zoom and auto keystone correction for easy setup.

Pricing & Market Positioning

The TK705i is priced at $1,799 USD, while the TK705STi retails for $1,999 USD. While these prices are higher than many entry-level TVs, BenQ argues that the projectors offer a superior cinematic experience and a greater degree of flexibility. “We’re not trying to compete directly with TVs,” says a BenQ representative. “We’re offering a premium home entertainment solution for consumers who demand the best possible picture quality and a truly immersive viewing experience.”

Challenges and Opportunities

Despite the growing popularity of home entertainment projectors, challenges remain. Large-screen TVs continue to be a formidable competitor, and some consumers may still perceive projectors as being too complex or inconvenient to use. However, BenQ believes that the TK705i and TK705STi address many of these concerns with their user-friendly features, smart connectivity, and versatile performance.

“The projector market is becoming increasingly competitive,” admits an industry expert. “But BenQ has a strong track record of innovation, and these new models are well-positioned to capture a significant share of the market.”

The future of home entertainment appears to be increasingly focused on immersive experiences, and BenQ’s latest projectors are playing a key role in that evolution. As technology continues to advance and prices become more accessible, home entertainment projectors are poised to become an even more popular choice for consumers who demand the best possible viewing experience.