Benji Pays Partners with Adyen to Launch Integrated Payment Solution
- $350 billion: Projected global MSP market size by the end of 2025
- Integrated payment processing: Benji Payments embeds Adyen's platform for faster settlements and streamlined reconciliation
- Customer choice preserved: Clients can adopt Benji Payments or continue using their preferred third-party payment gateway
Experts would likely conclude that Benji Pays' strategic partnership with Adyen enhances its platform's value proposition, offering MSPs and SMBs a more efficient, end-to-end financial operations solution that addresses critical cash flow challenges.
Benji Pays Partners with Adyen to Launch Integrated Payment Solution
VANCOUVER, BC – January 15, 2026 – Accounts receivable automation specialist Benji Pays today announced a significant expansion of its platform with the launch of Benji Payments, an integrated payment processing solution powered by global financial technology leader Adyen. The move signals a strategic shift for the company, evolving its offering from an automation layer into a more comprehensive, end-to-end financial operations platform for Managed Service Providers (MSPs) and other recurring revenue businesses.
The new solution, built on Adyen for Platforms, embeds payment processing directly within the Benji Pays ecosystem. This integration is designed to provide businesses with a unified experience, promising faster payment settlements, streamlined reconciliation, and a single point of contact for service and support, from initial onboarding to daily transaction management.
Streamlining Cash Flow in a Demanding Market
For MSPs and small-to-medium businesses (SMBs), managing cash flow remains a critical and often time-consuming challenge. The administrative burden of manually tracking invoices, chasing late payments, and reconciling accounts can divert valuable resources away from core service delivery and growth initiatives. The accounts receivable process, in particular, is frequently cited as a major operational bottleneck.
Benji Pays has positioned its new offering as a direct answer to these pain points. By automating the entire invoice-to-cash cycle, Benji Payments aims to drastically reduce the manual effort required to get paid. Key features like enhanced reconciliation automation are designed to eliminate the tedious task of matching payments to outstanding invoices, a process that can consume hours of administrative time. The promise of faster settlements through the integrated system directly impacts a company's cash flow, shortening the Days Sales Outstanding (DSO) and providing businesses with quicker access to their revenue.
This launch comes at a time of explosive growth in the MSP sector. Projections show the global MSP market is on track to reach nearly $350 billion by the end of 2025, with a vast majority of SMBs now relying on or considering managed services for their IT needs. As these service providers scale, the need for efficient, automated back-office tools becomes paramount to maintaining profitability and client satisfaction.
A Strategic Alliance with a Global Payments Leader
The decision to partner with Adyen is a pivotal element of this launch. Rather than building a proprietary payment infrastructure from the ground up, Benji Pays is leveraging Adyen's robust and globally recognized platform. Adyen for Platforms is specifically designed to enable companies like Benji Pays to seamlessly embed financial services, offering a white-labeled solution that feels native to the user.
This partnership provides Benji Pays with immediate access to a world-class payment infrastructure known for its reliability, security, and global reach. It allows the firm to support a wide array of local and international payment methods, a crucial capability for its stated goal of expanding into new markets. Adyen's platform also comes with sophisticated, machine-learning-driven risk management tools, helping to protect both Benji Pays and its clients from fraud.
"Benji Payments allows us to deliver an end-to-end payment experience that's simple, secure, and fully supported by our team from onboarding to post-transaction," said Adam Crandall, CEO and Founder of Benji Pays, in the company's official announcement. "We're committed to making cash collection effortless for SMBs."
Crandall emphasized that the new features, which also include in-app merchant applications and flexible surcharging, are designed to fuel the company's continued growth and market expansion efforts. This strategic alliance allows the company to focus on its core competency—AR automation for MSPs—while relying on a specialized partner for the complex underlying payment mechanics.
Empowering Businesses with Choice and Flexibility
Despite introducing its own branded payment solution, Benji Pays has made a notable decision to preserve customer choice. The company confirmed that clients will have the option to adopt the new, all-in-one Benji Payments solution or continue to use their preferred third-party payment gateway. This flexibility is a significant differentiator in a market where vendors often push users into a locked-in ecosystem.
By allowing businesses to keep their existing merchant accounts, Benji Pays acknowledges that many have already negotiated favorable rates or have established relationships they wish to maintain. This approach minimizes friction for adoption and demonstrates a customer-centric strategy focused on empowerment rather than enforcement.
Further enhancing this flexibility is the platform's support for flexible surcharging. This feature gives businesses the ability to pass on processing costs to customers where permissible, providing them with greater control over their margins. This is complemented by the platform's existing support for lower-cost payment methods like ACH/EFT, which offer flat-rate processing to help businesses save on credit card transaction fees. Together, these options create a versatile financial toolkit that SMBs can tailor to their specific operational and financial strategies.
Navigating a Competitive Fintech Landscape
The launch of Benji Payments solidifies the company's position in the highly competitive AR automation and B2B payments landscape. The market is populated by a diverse range of players, from large, general-purpose payment processors to highly specialized software designed for specific verticals. Within the MSP niche, Benji Pays competes with solutions that often emphasize deep integrations with Professional Services Automation (PSA) and Remote Monitoring and Management (RMM) tools.
By embedding a world-class payment engine from Adyen, Benji Pays elevates its offering from an automation overlay to a more foundational platform. This move not only strengthens its value proposition against direct competitors but also helps it close potential feature gaps and enhances its scalability. The ability to offer a single, streamlined support experience for both AR automation and payment processing is a powerful selling point that simplifies operations for time-strapped business owners.
This strategic evolution aligns with the company's recent growth trajectory, which includes a seed investment in 2024 aimed at scaling its operations. The partnership with Adyen provides the necessary infrastructure to support these ambitions, equipping Benji Pays with the tools to pursue market expansion and serve a growing international client base. As businesses continue to prioritize digital transformation and operational efficiency, integrated solutions that simplify complex financial workflows are poised for significant adoption.
📝 This article is still being updated
Are you a relevant expert who could contribute your opinion or insights to this article? We'd love to hear from you. We will give you full credit for your contribution.
Contribute Your Expertise →