Bay Area's Super Week Reimagines the Super Bowl Experience

SAN FRANCISCO, CA – January 19, 2026 – As the Bay Area gears up to host Super Bowl LX, the week preceding the big game is being transformed from a simple prelude into a sprawling, multi-faceted festival of culture, technology, and philanthropy. Dubbed "Super Week," the seven-day extravaganza, organized by Immersive City, promises an unprecedented lineup of events designed to engage a far broader audience than just football fanatics. From February 1st to February 7th, the region will become an epicenter of celebrity competitions, fan-centric expos, and community-driven initiatives, setting a new standard for how a host city can leverage the global spotlight of the Super Bowl.

Beyond the Gridiron: A New Playbook for Fan Engagement

Moving far beyond the traditional tailgate party, Super Week’s schedule is a mosaic of modern culture. The festivities kick off on Sunday, February 1st, with MomoCon EXP at the San Francisco Design Center. The event is a pop-up version of the popular Atlanta-based convention, creating a unique collision of gaming, esports, comics, anime, and sports fandom. Attendees can expect an esports tournament presented by Gordon Hinkle of The Neighborhood Esports, where fans can play against celebrity gamers including 49ers alumni Jeff Garcia and Marlon Moore, and two-time Olympic Gold Medalist Ruthie Bolton. Famed cosplayer Joshua Duart will emcee the cosplay contest, further blending the worlds of pop culture and professional sports.

"Super Week is about more than football — it's about culture," said event organizer Ms. Russo. "MomoCon EXP captures the creativity and diversity of the Bay Area in a way only this region can."

This ethos of inclusive entertainment continues throughout the week. On Friday, the NFL Alumni-hosted Super Bowl Bowling Classic at Lucky Strike San Francisco will offer a lighthearted but competitive atmosphere for celebrities, athletes, and fans. The week culminates on Saturday with the Celebrity Pickle-Bowl Tournament at Bay Padel on Treasure Island. Hosted by Kansas City Chiefs alum Gerhig Dieter and presented by Gina Longmire of West Coast Events, the tournament capitalizes on the nation's pickleball craze, bringing together stars from across the entertainment spectrum for a fast-paced finale to the week's competitions.

Silicon Valley's Super Bowl: Tech, Innovation, and Inspiration

It would not be a Bay Area-hosted event without a significant nod to the region's technological DNA. Super Week embraces this identity with STEM Day EXP, a future-focused experience held in Silicon Valley on Monday, February 2nd. Designed to inspire the next generation of innovators, the event will provide students, families, and educators with hands-on exhibits and seminars exploring the intersections of science, technology, engineering, and math with the world of sports.

A key panel, "Technology in Sports," will feature professional athletes like MLB alum Pat Gomez and WNBA legend Ruthie Bolton, alongside tech entrepreneurs like Gordon Hinkle, founder of The Neighborhood Esports. They will discuss how innovation is changing everything from player performance to fan experience.

"This region is the global home of innovation," noted STEM Day organizer Vince Jones. "STEM Day EXP connects young minds to real-world opportunities during the most exciting week in sports."

The integration of technology is a consistent theme, with the esports tournament at MomoCon EXP serving as another prime example of how Super Week is catering to a digitally native generation of fans, reflecting the Bay Area's status as a global tech hub.

Celebrities for a Cause: The Philanthropic Core

Beneath the glitz of celebrity appearances and high-energy competitions lies a strong commitment to community impact. Immersive City has stated that a core mission of Super Week is to "raise money and awareness for the people who really need it the most- the children." Several key events have designated charitable beneficiaries, turning star power into tangible support for local and national causes.

The Celebrity Golf Tournament on Monday, February 2nd, presented by Gina Longmire, is a prime example. Athletes and executives will tee off at a premier Bay Area course not just for bragging rights, but to raise funds for UCSF Benioff Children's Hospital – San Francisco. The confirmed roster is a who's who of sports legends, including PGA trick-shot master Troy Teal, NFL alumni Maurice Jones Drew and Aquib Talib, NBA Hall of Famer Gary Payton, and a host of San Francisco Giants alumni like JT Snow, Sergio Romo, and Tyson Ross.

"There's nothing like talking business, sports, and life over 18 holes during Super Week," said Ms. Longmire. "This is where relationships are built."

That philanthropic spirit extends to one of the week's most exclusive events, Ditka's Gridiron Greats Cigars with the Stars, which supports the Gridiron Greats Assistance Fund for retired NFL players in need. The Heart of a Champion Prayer Breakfast also has a community focus, honoring local leaders for their contributions.

A Week of Legends and Leaders

Super Week is also a powerful magnet for leaders from the worlds of sports, business, and community service. On Thursday, February 5th, Ditka's Gridiron Greats Cigars with the Stars will gather an assembly of football royalty. Co-hosted by NFL legends Brian Urlacher and Mike Golic, the intimate evening promises championship memories with confirmed Hall of Fame attendees including Kurt Warner, Anthony Munoz, Devin Hester, Bobby Bell, and Jimbo Covert.

Earlier in the week, the Heart of a Champion Prayer Breakfast on Wednesday offers a moment for reflection and inspiration. Hosted by Dr. Joseph Bryant, Jr., known as "The Players Pastor," the event convenes athletes and community figures to discuss faith and purpose beyond the scoreboard. The breakfast will honor Monica Sudduth, Vice President of the UNCF-Western Region; Jonathan Beane, the NFL's Senior Vice President & Chief of Diversity & Inclusion; and Erica Brown, Deputy Chief of the San Francisco Fire Department. The guest list features influential figures like Piper Overstreet-White, Senior VP of the Las Vegas Raiders, and Chris Broussard, founder of The K.I.N.G. Movement, illustrating the event's role as a nexus for influential conversations.

By weaving together these diverse threads of pop culture, technology, charity, and high-profile networking, Super Week is crafting a narrative that extends far beyond the final whistle of Super Bowl LX. It is an ambitious attempt to create a more holistic and impactful event that mirrors the dynamic character of its host region. By transforming the week into a region-wide celebration, Super Week 2026 is positioning the Bay Area not just as a host, but as an integral part of the championship story itself.