AWP Rebrands for New Era as Founder Kelly Ann Winget Earns National Acclaim

DALLAS, TX – March 12, 2026 – Dallas-based private equity firm Alternative Wealth Partners (AWP) has announced a significant strategic evolution, repositioning itself as an integrated financial platform while unveiling a comprehensive visual rebrand. The move comes as its founder, capital strategist Kelly Ann Winget, receives major national and regional accolades, including being named to Inc.'s 2026 Female Founders 500 list and honored as a 2026 Woman to KNOW in Texas.

Launched in 2020, AWP carved its niche by expanding investor access to alternative investments. Today's announcement signals a pivotal expansion of that mission. The firm is evolving to provide a holistic framework for founders, family offices, and next-generation investors, addressing a growing market demand for financial strategies that are more integrated, transparent, and aligned with long-term goals. This strategic pivot, coupled with Winget's industry recognition, positions the firm at the forefront of a changing private wealth landscape.

A New Blueprint for Private Wealth

The evolution of Alternative Wealth Partners reflects a crucial trend within private markets: the shift away from fragmented financial advice toward coordinated strategies. High-net-worth individuals, particularly entrepreneurs and young founders who are accumulating wealth earlier in their careers, are increasingly seeking solutions that seamlessly integrate investment opportunities with complex tax considerations, estate planning, and long-term capital stewardship.

AWP's new model is designed to break down the traditional barriers that have long defined wealth management. "Private wealth has historically been built behind closed doors and managed through siloed advisory relationships," said Kelly Ann Winget. "Our goal is to create a more integrated framework that helps investors think more holistically about how their capital is structured, deployed, and preserved over time."

This approach directly challenges the conventional model where investment advice, tax planning, and legal structuring often occur in isolation, leading to potential inefficiencies and missed opportunities. By offering a unified platform, AWP aims to provide a clearer, more cohesive path to wealth preservation and growth. The firm's comprehensive visual rebrand, featuring a new logo and a redesigned website, serves as the external signal of this deep internal transformation, reflecting its expanding role in the private wealth ecosystem.

A Visionary Founder at the Helm

Driving this strategic evolution is Kelly Ann Winget, whose leadership has been validated by a series of prestigious awards. Her inclusion in Inc.'s 2026 Female Founders 500 places her among the most innovative and impactful women entrepreneurs in the country. The companies represented on this year's list collectively generated approximately $12.3 billion in revenue in 2025, highlighting the significant economic power of these female-led enterprises.

Regionally, Winget was honored as a 2026 Woman to KNOW in Texas, an award from the KNOW Women global community that celebrates female leaders making a significant impact in business and their communities. These recent honors build upon an already impressive list of accolades, including being named one of the 100 Women to KNOW in America (2025), a two-time D CEO 500 honoree (2024 and 2025), and a recipient of the Dallas Business Journal Leadership in Diversity Award (2024).

Winget's influence extends beyond her firm. As the author of Pitch the Bitch: Grab Your Financial Future by the Bags, she is a vocal advocate for financial education and broader access to investment opportunities. She has helped raise nearly $1 billion in private capital throughout her career and serves as an advisor to the executive boards of 360 Venture Collective, Stella Foundation, and Fierce Foundry, further cementing her role as a key voice in private markets.

Unlocking Value in Overlooked Markets

At the core of AWP's strategy is a disciplined focus on building diversified portfolios of non-correlated assets—investments whose performance is not directly tied to the fluctuations of the public stock market. The firm specializes in sectors that traditional funds often overlook but which offer strong long-term growth potential, including energy, infrastructure, manufacturing, and supply chain businesses.

This approach provides investors with a powerful tool for diversification, helping to buffer portfolios against public market volatility while capturing growth in foundational sectors of the economy. AWP's diversified private equity funds are specifically designed to give individual accredited investors access to these institutional-grade opportunities, effectively democratizing a corner of the market historically reserved for large institutions.

By leveraging creative deal structuring and tax-efficient strategies, the firm works to enhance long-term outcomes for its clients. This specialized expertise is critical as more investors look beyond stocks and bonds to build resilient, multi-generational wealth. As the firm enters its next phase, this focus on tangible, non-correlated assets remains a key differentiator.

"As investors accumulate wealth earlier in their careers, particularly founders and entrepreneurs, the questions they face become more complex than simply where to invest," Winget added. "It becomes about how to structure capital in a way that supports long-term goals, generational wealth, and meaningful legacy."