AutoManager Acquires Macrosmith, Accelerating Push for Digital Dealerships

NEW YORK, NY – January 28, 2026 – In a strategic move to bolster its digital offerings for automotive retailers, AutoManager has announced its acquisition of Macrosmith, a specialized provider of document management software. The deal, backed by private equity firm The Beekman Group, marks another step in AutoManager's mission to build a comprehensive, integrated software platform for an industry rapidly moving away from paper-based operations.

While the financial terms of the transaction were not disclosed, the acquisition signifies a key development in the competitive Dealer Management System (DMS) market. AutoManager, a major player serving independent and RV dealerships, absorbs Macrosmith's nearly two decades of expertise in helping dealers digitize, secure, and manage critical documents. This positions the company to offer a more robust, all-in-one solution that addresses the pressing needs of modern dealerships for efficiency, compliance, and digital transformation.

The Drive Towards a Paperless Dealership

At the heart of the acquisition is the industry-wide push to eliminate cumbersome and inefficient paper-based workflows. For years, dealerships have grappled with physical "deal jackets," repair orders, invoices, and compliance records that consume space, time, and resources. Macrosmith built its business by tackling this problem head-on.

Founded in 2007, the Pennsylvania-based company developed its flagship products, MacroFile and MacroScan, to create a secure, digital hub for all dealership documents. The software integrates with existing DMS platforms, unifying disparate records into a single, searchable digital file. This transition from physical file cabinets to cloud-based storage is not merely a matter of convenience; it fundamentally streamlines operations. Dealership staff can retrieve a complete customer history in seconds, reduce manual data entry errors, and accelerate processes across sales, finance, and service departments.

Jake Morley, Chief Executive Officer of AutoManager, framed the acquisition as a direct response to this market need. “Macrosmith is a compelling strategic fit for AutoManager,” he stated. “By integrating AutoManager’s dealership management suite with Macrosmith’s document management and digitization capabilities, we are delivering a more comprehensive solution that supports greater efficiency, improved compliance, and the continued digitization of dealership operations.”

The move reflects the evolution of the DMS itself—from a simple system-of-record to a dynamic platform for engagement and operational excellence. By embedding sophisticated document management, AutoManager aims to provide a seamless workflow that saves dealers time and money.

Consolidation in the Auto Tech Arena

This acquisition is not an isolated event but the latest chapter in a deliberate growth-by-acquisition strategy orchestrated by AutoManager and its owner, The Beekman Group. In recent years, AutoManager has steadily expanded its platform by acquiring companies with complementary technologies, including recall management provider AutoAp, CRM platform Selly Automotive, and RV dealership software specialist EverLogic. Each purchase has added a critical layer to its service offering, creating a more powerful and sticky ecosystem for its clients.

This strategy is unfolding within a highly competitive and consolidating automotive technology landscape. The North American automotive dealership software market, valued at over $5 billion in 2023, is projected to more than double by 2033. While giants like CDK Global and Cox Automotive’s Dealertrack dominate the market for franchised dealers, AutoManager is carving out a formidable position by assembling a full-service suite tailored primarily to independent and specialized dealerships.

By integrating these various functions, AutoManager reduces the need for dealers to juggle multiple software vendors and disparate, often incompatible, systems. This all-in-one approach is a powerful value proposition, promising a unified user experience, streamlined data flow, and a single point of contact for support. For The Beekman Group, this consolidation strategy is a clear effort to build an automotive software powerhouse capable of competing on a larger scale and capturing a greater share of the multi-billion dollar DealerTech industry.

Navigating the Complexities of Compliance and Security

Beyond operational efficiency, the acquisition of Macrosmith directly addresses one of the most significant challenges facing modern dealerships: navigating a labyrinth of regulatory and security requirements. Dealerships handle a massive volume of sensitive personal and financial information, making them prime targets for cyberattacks and subject to intense regulatory scrutiny.

Macrosmith's technology is purpose-built to mitigate these risks. By digitizing documents in a secure, cloud-based environment with robust access controls, it helps dealerships protect sensitive data and adhere to evolving data privacy laws. Furthermore, the ability to instantly produce complete and organized digital records is invaluable for audit readiness. Whether facing an inquiry from a government agency, a lender, or an OEM, dealers can demonstrate compliance far more effectively than with scattered paper files.

“For nearly two decades, we have focused on helping dealers move away from paper-based processes toward secure, digital workflows,” said Grier Yartz, Founder and President of Macrosmith. “Partnering with AutoManager allows us to accelerate product innovation, reach a broader dealer audience, and deliver even greater value as part of a larger, integrated platform.”

This focus on security and compliance has become more critical than ever. High-profile cybersecurity incidents within the automotive sector have underscored the vulnerabilities of interconnected digital systems, making secure, well-managed data a cornerstone of business resilience. The integration of Macrosmith's tools into the AutoManager platform provides dealers with a more fortified defense against both legal and digital threats.

The Future of Integrated Dealership Operations

Following the acquisition, Macrosmith will continue to operate as part of the AutoManager organization. The immediate focus will be on deeper integration of its solutions across AutoManager's product suite, which includes the DeskManager DMS platform and the WebManager digital marketing solution. Customers can expect continued investment in product development and a more unified experience across all facets of their dealership operations.

The combination of these platforms promises to unlock new levels of insight and automation. For example, a deal jacket digitized by Macrosmith's technology could be seamlessly linked to a customer's profile in the Selly Automotive CRM and the vehicle's service history within DeskManager, providing a 360-degree view of the customer relationship.

This strategic integration of document management is not just about streamlining today's operations; it is a foundational move to equip dealerships for the increasingly complex and data-driven automotive retail environment of tomorrow.