Assembled Golf's National Swing Signals an Indoor Revolution

NASHVILLE, Tenn. – July 30, 2026 – A press release announcing a company’s expansion to 45 states is typically a straightforward story of corporate success. But when the company is a specialized installer of golf simulators that achieved this footprint in less than three years, the announcement becomes a powerful signal of a much larger trend. Assembled Golf, a Nashville-based consulting and installation firm, just confirmed it now serves over 1,300 U.S. cities through a network of 14 regional offices, a milestone that illuminates a fundamental shift in how we approach work, leisure, and the very definition of a sport.

The company’s rapid ascent from a single-market operation to a near-national presence is more than a tale of entrepreneurial ambition; it’s a case study in capitalizing on the convergence of technology, accessibility, and the experience economy. For business leaders, Assembled Golf’s trajectory offers a compelling blueprint for scaling high-touch services in a digital world, proving that even in an era of automation, specialized human expertise remains a powerful differentiator.

Capitalizing on the Indoor Golf Boom

Assembled Golf’s growth is not happening in a vacuum. It is riding a massive wave of interest in off-course golf. According to the National Golf Foundation, a record 45 million Americans participated in golf in 2023, with off-course forms like simulators and entertainment venues attracting an impressive 28.1 million players. This is no longer a niche hobby; it’s a mainstream recreational activity.

The global golf simulator market, valued at approximately $1.5 billion in 2023, is projected to more than double to $3.6 billion by 2033. This explosive growth is fueled by a desire for convenience and data. Simulators offer year-round, weather-independent access to the game, fitting neatly into busy modern lifestyles. Furthermore, the technology provides sophisticated analytics on swing mechanics and ball flight, transforming a recreational pastime into a data-driven tool for game improvement.

This is the market Assembled Golf astutely targeted. While DIY kits and basic packages are available from various online retailers, the company identified a crucial gap: the demand for professional, fully integrated solutions. "When we opened our doors in Nashville, we believed there was an opportunity to raise the standard for golf simulator design and installation," said Trey Greene, Founder & CEO. This vision to elevate the customer experience—moving beyond simply selling hardware to delivering a complete, customized environment—has been central to their success. By partnering with leading equipment manufacturers like Foresight Sports and BenQ, they ensure a high-quality foundation for the bespoke experiences they create.

A Blueprint for Scaling a Specialized Service

The most critical lesson from Assembled Golf’s story lies in its operational strategy. Scaling a service that requires in-person consultation, custom design, and physical installation is notoriously difficult. The company’s answer is a federated network of regional offices, a model that balances national scale with local accountability.

Rather than attempting to manage every project from its Nashville headquarters, the company has established 14 regional hubs, each led by a dedicated president. This structure empowers local leaders like Ryan Frank in the Northwest and Ryan Guerrette in the Northeast to provide the hands-on, responsive service that builds client trust. It’s a stark contrast to a centralized model that would struggle with logistical complexity and a lack of local market knowledge.

BJ Supple, the company’s Chief Revenue Officer who also serves as Midwest President, affirmed the strategy’s effectiveness. "Our growth over the past three years has proven that our regional model delivers exceptional service at a national scale," he stated. This model ensures that whether a client is a homeowner in Portland, Maine, or a commercial developer in Portland, Oregon, they receive a consistent standard of quality and a personalized consultation process. It’s a masterclass in overcoming the geographic limitations that typically constrain service-based businesses.

This strategic foresight is rooted in leadership. Greene’s previous venture, which provided large-scale mobile LED screens for major events, gave him deep experience in logistics and display technology. He isn’t just a golf enthusiast; he is a seasoned entrepreneur who understands how to deliver complex technical experiences reliably and at scale.

Redefining Accessibility and the Golfer's Experience

The proliferation of high-quality simulators is fundamentally democratizing the sport. Once confined to sprawling, manicured courses often locked behind expensive club memberships, golf is now accessible in basements, garages, corporate wellness centers, and urban entertainment venues. Assembled Golf is a key enabler of this transformation.

The company’s diverse client base—spanning residential, commercial, educational, and hospitality sectors—demonstrates the broadening appeal. For homeowners, a simulator is an investment in family entertainment and personal improvement. For a sports bar or hotel, it’s a powerful revenue driver and a differentiating amenity. For a school, it’s an innovative addition to an athletic program, allowing students to practice and compete regardless of weather or proximity to a course.

By offering a turnkey service that includes everything from initial 3D renderings to final calibration and ongoing support, the company removes the significant friction involved in such a project. Clients don't need to be experts in acoustics, projection technology, or construction. They simply need a vision, which Assembled Golf then translates into a functional reality. This full-service approach is what separates a professional installer from a component retailer and is crucial for penetrating the broader market beyond hardcore hobbyists.

The result is a profound shift in the golfing experience itself. It becomes less of a planned, day-long excursion and more of an integrated, on-demand activity. The focus moves from merely playing a round to analyzing performance, competing with friends globally, and enjoying an immersive social experience, all within a custom-built environment. As one industry analyst noted, companies like this aren't just installing simulators; they are crafting personalized entertainment hubs that elevate how the game is played and enjoyed.

As Assembled Golf continues its expansion, its journey underscores a powerful truth for modern business: success often lies at the intersection of advanced technology and expert human service. While the press release celebrates reaching 45 states, the real story is the validation of a business model that successfully blends national ambition with localized, high-touch execution. As Supple noted, the focus remains on "delivering an outstanding experience for every customer." In a market increasingly crowded with products, this relentless focus on delivering a seamless, expert-led service is the ultimate competitive advantage.