Armada Overhauls Leadership for Integrated Supply Chain Dominance

PITTSBURGH, PA – January 13, 2026 – Armada, a global supply chain solutions provider, today announced a significant strategic realignment of its executive team, appointing three new leaders in a move designed to accelerate growth and solidify its market position. The appointments include Todd LeBlanc as President of Armada’s McDonald’s Business Unit, Sarah Wilkes as Chief Marketing Officer, and Rick Rover as Chief Operating Officer.

These hires are the first major leadership changes under the direction of Chris O’Brien, who officially took the helm as Chief Executive Officer on January 1 of this year. The moves signal a clear intent to execute on a new, ambitious vision for the company, which recently consolidated its various holdings—including Sunset Transportation and ATEC Logistics—under the single, unified Armada brand.

A New Era of Integrated Leadership

The appointments are a direct reflection of CEO Chris O'Brien's strategic priority to transform Armada into a fully integrated supply chain powerhouse. Since his appointment as President of the holding company in early 2025, O’Brien has championed a “customer-first” vision focused on leveraging the company's diverse capabilities in warehousing, freight management, and advanced visibility technology. The recent brand consolidation was the first step; this leadership overhaul provides the human capital to make that integration a reality.

With Armada Sunset Holdings already ranking among the top 10 logistics companies in North America by gross revenue, the stakes are high. O'Brien's strategy is not just about maintaining market share but about creating a more scalable and impactful organization that can compete with the largest integrated providers globally. These new executives, all reporting directly to O'Brien, are tasked with building the operational and commercial frameworks necessary for this next phase of expansion.

“Wilkes and Rover bring proven expertise in integrating, building, and scaling businesses, as well as brand and go-to-market execution,” said Chris O’Brien, CEO of Armada. “Additionally, LeBlanc brings a deep understanding of the McDonald’s ecosystem and a long-standing track record of leadership within the foodservice supply chain. Together, these executives strengthen our ability to accelerate our McDonald’s growth while continuing to provide unparalleled value for our broader customer base.”

Doubling Down on a Cornerstone Client

The appointment of Todd LeBlanc to the newly created role of President of Armada’s McDonald’s Business Unit is perhaps the most telling of the strategic shifts. It underscores the immense value Armada places on its relationship with the quick-service restaurant (QSR) giant. Rather than embedding this key account within a larger structure, Armada is dedicating a top-tier executive to oversee its growth and operational excellence.

LeBlanc brings over two decades of highly relevant experience, most notably from his time as Chief Strategy Officer and in other leadership roles at Martin Brower, a primary global logistics provider for McDonald's. This background provides him with an intimate understanding of the unique and demanding challenges of QSR supply chains—from extreme SKU velocity and strict temperature controls to the logistical shocks created by frequent limited-time offers (LTOs). His expertise is expected not only to enhance service for McDonald's but also to create a blueprint for managing other large, complex foodservice clients. By investing in dedicated leadership for this unit, Armada is signaling its commitment to mastering the intricacies of one of the world's most sophisticated supply chains.

Forging a Unified Brand and Operation

Complementing the client-focused appointment of LeBlanc are the strategic hires of Sarah Wilkes as CMO and the promotion of Rick Rover to COO. Together, they are tasked with the critical internal challenge of unifying a newly expanded and complex organization.

Sarah Wilkes joins Armada from a background steeped in supply chain technology marketing at industry leaders like e2open and Blue Yonder. Her expertise is crucial as Armada seeks to define and project a single, coherent brand identity to the market. With a suite of services that now includes everything from traditional 3PL and freight management to advanced data analytics and real-time visibility, crafting a clear and compelling value proposition is paramount. Wilkes will lead the charge in transforming Armada's market presence, aligning its go-to-market execution with its integrated, technology-forward capabilities.

Meanwhile, Rick Rover’s promotion to COO leverages deep institutional knowledge to ensure the operational side of the integration is seamless. Having previously served as President of Armada Warehouse Solutions and as the company's Chief Administrative Officer, Rover has a comprehensive view of the organization's moving parts. His new mandate is to drive execution excellence and operational discipline across the entire, expanding platform. This internal promotion provides stability and ensures that as the company scales, its core processes are streamlined and efficient, delivering on the promise of an integrated solution.

A Strategic Response to Industry Headwinds

These leadership changes are not happening in a vacuum. They represent a calculated response to the powerful trends reshaping the global supply chain industry. In an era defined by digitalization, geopolitical uncertainty, and the persistent threat of disruption, customers are increasingly abandoning fragmented logistics providers in favor of integrated partners who can offer resilience, visibility, and end-to-end control.

Armada's renewed focus on data-driven solutions and advanced analytics, championed by a tech-savvy CMO, directly addresses the industry's push toward digitalization. The emphasis on operational integration under a seasoned COO is designed to build the resilient and efficient network that clients now demand. By combining broad operational strength with deep, specialized client expertise like that LeBlanc brings to the McDonald's partnership, Armada is positioning itself as a provider that can offer both scale and specificity.

As 2026 unfolds, these strategic moves are set to redefine Armada’s role in the marketplace. The company is making a clear statement that it intends to be a leader in the next generation of supply chain management, offering the integrated, intelligent, and customer-centric solutions required to navigate an increasingly complex world.