Confianza Secures New Funding to Expand its AI-Driven Data Dominance

SARASOTA, FL – January 13, 2026 – Data and predictive analytics firm Confianza today announced the successful completion of its Series Seed 2 funding round, signaling strong investor confidence in its mission to reshape risk assessment through artificial intelligence. While the company did not disclose the financial terms of the deal, the capital infusion is earmarked to accelerate its growth within the insurance sector and fuel its expansion into new industries.

The funding will be strategically deployed to enhance client-facing resources and, most critically, to advance its sophisticated AI and machine learning analytics. This move is designed to solidify Confianza's foothold in the insurance ecosystem, where it already serves carriers, managing general agents (MGAs), and wholesale brokers across both personal and commercial lines.

"This funding reflects confidence in our strategy, our data assets, and the value we deliver to customers," said Greg Johnson, CEO of Confianza, in a statement. "It allows us to continue investing responsibly while expanding the impact of our solutions."

A Pattern of Strategic Growth

This Series Seed 2 round is the latest in a series of successful fundraising efforts for the company founded in 2020. Public filings and previous announcements show a consistent pattern of attracting capital, including a reported $1.2 million in 2020, followed by a $2.5 million seed round in 2022 that included institutional investor Sandbox Industries. More recently, the company closed a $2.46 million equity offering in late 2025. The methodical progression through multiple seed-stage rounds suggests a deliberate strategy focused on building a robust technological foundation and proving market fit before pursuing larger-scale financing.

Founded by insurance industry veterans Jeffrey Glazer and John Petricelli, the company was built to address the specific data challenges faced by insurance intermediaries and carriers. By securing this latest round, Confianza is now better positioned to scale its operations and deepen its market penetration, leveraging a proven platform that has already demonstrated its value in a complex and highly regulated industry.

The Engine: A Massive, Interconnected Data Universe

At the heart of Confianza's value proposition is its formidable data asset, which it describes as one of the largest linked databases of people and businesses. The company's competitive edge lies not just in the sheer volume of information but in the proprietary intelligence used to connect it. The platform integrates proprietary, licensed, and public data sources into a cohesive and actionable whole.

Previous disclosures offer a glimpse into the scale of this operation, with the database reportedly containing information on over 270 million individuals, 170 million households, and 60 million businesses, encompassing more than 2,700 distinct attributes. In total, the system links over 700 million combined entities, including properties and vehicles, creating a comprehensive, multi-dimensional view of risk.

What truly sets the technology apart are the proprietary matching and machine learning algorithms that power it. These systems sift through disparate datasets to identify and link related entities, creating unified risk profiles that offer deep insights into an insured's potential exposures, financial health, and household or business composition. This allows Confianza's clients to move beyond siloed data points and gain a holistic understanding of the risks they are underwriting, leading to more accurate pricing and improved loss ratios.

Transforming the Insurance Lifecycle

The practical application of this technology is transforming core processes for its insurance clients. Confianza’s solutions are designed to be seamlessly embedded into customer workflows, enhancing speed, accuracy, and efficiency across the entire policy lifecycle—from initial risk selection and market segmentation to underwriting and ongoing portfolio management.

For insurance carriers and MGAs, this translates into a significant competitive advantage. The ability to rapidly access and analyze comprehensive data allows for quicker and more informed underwriting decisions, reducing manual processes and freeing up professionals to focus on more complex risks. By providing a clearer picture of an applicant, the platform helps insurers better segment their customers, price policies more accurately, and ultimately drive profitable growth.

This data-driven approach also has a direct impact on operational efficiency. By automating data gathering and initial analysis, Confianza helps its clients streamline their workflows, reduce operational costs, and improve the overall experience for both their employees and the end policyholders. The result is a more agile and responsive insurance process, better equipped to handle the demands of the modern market.

Charting a Course Beyond Insurance

While the company has established a strong foundation in the insurance world, its ambitions extend much further. The announcement explicitly states that the new funding will enable expansion into "additional industries and use cases." This signals a pivotal moment for Confianza as it prepares to leverage its powerful data engine in new markets.

The company has not yet specified which sectors it will target, but the universal nature of its linked data—connecting people and businesses—opens up a wide array of possibilities. Industries such as financial services, real estate, B2B marketing, and supply chain logistics all rely on accurate and comprehensive data for risk assessment, customer segmentation, and operational efficiency.

By proving the value of its platform within the demanding insurance industry, Confianza has created a blueprint for entering these adjacent markets. The core technology, designed to untangle complex relationships and predict outcomes, is highly transferable. This strategic diversification could position Confianza not merely as an insurtech provider, but as a fundamental data intelligence layer for a much broader segment of the economy, driving a new chapter of growth for the Sarasota-based firm.