Anthropologie & FARM Rio Bet Big on a Maximalist, Sustainable Home

PHILADELPHIA, PA – March 30, 2026 – After nearly a decade of cultivating a wildly successful apparel partnership, global lifestyle retailer Anthropologie and iconic Brazilian fashion house FARM Rio are expanding their vibrant world into the home. Today marks the launch of an exclusive home collection that translates FARM Rio’s signature tropical exuberance from the closet to the living room, a strategic move that signals a deeper evolution for both brands.

A Partnership Rooted in Growth

The decision to venture into home goods was not a whim, but a calculated step fueled by remarkable success. Since Anthropologie first introduced the Brazilian label to the U.S. market in 2017, FARM Rio has blossomed into a powerhouse for the retailer. The apparel assortment has seen an impressive 65% growth since its inception, consistently ranking as a top-searched term on Anthropologie's website and achieving viral status on platforms like TikTok. This fervent customer loyalty created a clear mandate: give the people more.

This new collection, a year in the making, is a comprehensive lifestyle offering featuring 51 home SKUs—from tabletop and textiles to decor—alongside 37 exclusive apparel pieces. It represents a significant deepening of the relationship, moving beyond a simple retail agreement to a hands-on, collaborative design process.

"We are thrilled to deepen our relationship with FARM Rio through this truly collaborative collection," said Katherine Finder, Chief Merchandising Officer at Anthropologie Home, in a statement. "While we have long championed FARM Rio's expressive apparel, this partnership allowed our design teams to work hand-in-hand to translate their iconic Brazilian motifs into the home space. By moving beyond traditional outdoor materials and utilizing elevated ceramics and wood, we've created a collection that feels collected, memorable and perfect for summer gatherings."

This move aligns perfectly with Anthropologie's established strength in the home decor market. The brand has a history of successful, high-profile collaborations with designers like Amber Lewis and brands like House of Hackney, which have solidified its authority in home furnishings. In a global home decor market projected to surpass $1.2 trillion by 2034, this expansion is a forward-thinking bet on a proven winner.

Maximalism with Purpose and Soul

The collection arrives as the maximalist design trend enjoys a sophisticated resurgence. More than just "more is more," today's maximalism is about intentional curation, layering meaningful objects, patterns, and textures to tell a personal story. The Anthropologie x FARM Rio collection is a masterclass in this ethos. It channels the lush essence of a Rio de Janeiro summer through a tapestry of tropical foliage, vibrant toucans, and the brand's signature banana motif.

This aesthetic is central to FARM Rio's 'Home Soul' philosophy—the idea of a home layered with memories and a free-spirited personality. The collection is designed for indoor-outdoor entertaining, featuring banana-handled pitchers, leaf-shaped napkins, plush tufted rugs, and vibrantly patterned ceramics that invite connection and celebration.

"We believe in homes with soul, and spaces where every object tells a story and every corner reflects personality," commented Mariana Leal, Head of Collaborations and Partnerships at FARM Rio. "This collaboration with Anthropologie is about more than just products, it is about creating a way of living that feels warm, effortless and full of meaning."

While competing with other globally-inspired decor from brands like Urban Outfitters, The Citizenry, and various Target collaborations, this collection carves out a unique niche with its distinct Brazilian narrative and the powerful brand recognition of its creators.

Weaving Sustainability into the Lifestyle

Beyond the vibrant prints and bold colors lies a deeper story of conscious commerce. FARM Rio is a Certified B Corporation, a designation that verifies its high standards of social and environmental performance, transparency, and accountability. This commitment is not just a label; it's woven into the brand's DNA.

A cornerstone of their mission is the "1000 trees a day, every day" program. In partnership with organizations like One Tree Planted, the brand has facilitated the planting of more than two million trees across all six of Brazil's vital biomes. This initiative not only helps reforest degraded lands and protect biodiversity but also supports local economies and offsets 100% of the company's carbon emissions.

For Anthropologie, partnering with a brand so deeply committed to sustainability is a strategic alignment with the modern consumer. In an era where shoppers increasingly seek out values-aligned brands, this collaboration offers more than just beautiful products; it offers a chance to purchase with purpose. It allows Anthropologie to expand its sustainable offerings and cater to an eco-aware market that applies its values to every aspect of its lifestyle, from fashion to home decor.

The collection, available exclusively at Anthropologie stores and online, ranges from accessible pieces like a $16 juice glass to statement-making items like a $1,298 flatwoven rug. This broad range ensures that the vibrant, soulful, and sustainable world of FARM Rio and Anthropologie is accessible to a wide audience, ready to bring a piece of Brazil's joyful spirit into their own homes.