AMETEK's Power Play: FARO and Creaform Unite to Reshape 3D Tech

LAKE MARY, FL – January 22, 2026 – In a landmark strategic overhaul, parent company AMETEK, Inc. today announced a major reorganization of its 3D technology assets, combining the strengths of industry veterans FARO Technologies and Creaform to launch two distinct, hyper-focused business units: FARO CREAFORM and FARO INSIGHT. The move signals a calculated effort to sharpen competitive focus and accelerate innovation in the rapidly evolving markets of industrial metrology and digital reality capture.

This restructuring divides the former FARO business, merging its 3D Measurement segment with Creaform to create a metrology powerhouse, FARO CREAFORM. Simultaneously, FARO’s reality capture segment is being spun into a new entity, FARO INSIGHT. The reorganization is designed to create more agile, customer-centric organizations poised to dominate their respective fields.

A Strategic Realignment in a Competitive Market

This restructuring is a classic page from the playbook of AMETEK, a global industrial solutions provider with over $7.0 billion in annual sales, known for its disciplined growth model centered on strategic acquisitions and operational excellence. Following its significant acquisition of FARO Technologies in May 2025 for approximately $920 million, AMETEK is now optimizing its investment by creating specialized units designed to outmaneuver competitors in highly competitive niche markets.

The 3D measurement and reality capture landscapes are crowded with formidable players. In the portable metrology space, the newly formed FARO CREAFORM will go head-to-head with giants like Hexagon Manufacturing Intelligence, Zeiss, and Keyence. By combining FARO's legacy in measurement arms and laser trackers with Creaform’s leadership in handheld scanning and automation, AMETEK is creating a more formidable competitor with a comprehensive portfolio. Similarly, FARO INSIGHT enters a dynamic reality capture arena dominated by Trimble, Leica Geosystems (part of Hexagon), and Topcon, where the demand for integrated hardware and software ecosystems for creating 'digital twins' is paramount.

This division allows each new unit to dedicate its R&D, sales, and support resources to a specific customer base with unique challenges, a strategy intended to accelerate product development and deepen market penetration.

Precision Perfected: FARO CREAFORM Targets Manufacturing

Under the leadership of Business Unit Manager Fanny Truchon, FARO CREAFORM is set to become a dominant force in dimensional metrology for the manufacturing, automotive, and aerospace industries. Headquartered jointly in Lévis, Québec, Canada—the birthplace of Creaform—and Lake Mary, Florida, the new unit merges FARO’s renowned portfolio, including the FaroArm and Vantage Laser Trackers, with Creaform’s innovative HandySCAN 3D handheld scanners and automated MetraSCAN-R inspection solutions.

This combination creates powerful synergies. Customers now have a single point of contact for a vast range of solutions, from high-precision, fixed-base trackers for large-scale assembly to highly flexible, portable scanners for on-the-fly quality control on the shop floor. The move directly addresses the push towards Industry 4.0, where real-time, data-driven decision-making is critical. The integration of these technologies promises to empower manufacturers with faster, more reliable inspection capabilities, reducing scrap, minimizing downtime, and improving overall product quality.

“FARO CREAFORM is more than a consolidation. By combining the strength of two leaders, we’re opening possibilities that will empower industries to move from hindsight to foresight,” explained Fanny Truchon. “FARO CREAFORM aims to become the undisputed leader in portable metrology.”

This vision focuses on making high-end metrology more mobile, accessible, and deeply integrated into manufacturing workflows, enabling teams to act with certainty and efficiency.

Building Digital Worlds with FARO INSIGHT

While FARO CREAFORM focuses on the precision of parts, FARO INSIGHT is tasked with digitizing the world at large. Headquartered in Korntal, Germany, and led by Business Unit Manager Dietmar Wennemer, this new entity will consolidate FARO’s well-established reality capture business, including its popular Focus Laser Scanners and SCENE software platform.

FARO INSIGHT’s mission is to deliver a complete ecosystem that transforms the physical world into actionable digital data. This is crucial for the Architecture, Engineering, Construction & Operations (AEC&O), public safety, and geospatial sectors. The unit will focus on perfecting the digital-twin workflow: from seamless field data capture and rapid point cloud conversion to cloud-based data management and sharing.

For construction professionals, this means better progress tracking and quality assurance. For law enforcement and forensics, it enables the rapid, accurate documentation of complex crime scenes. In the geospatial domain, it provides the foundational data for managing infrastructure, mines, and natural resources.

“FARO INSIGHT’s approach is simple: we want to digitize the world,” added Dietmar Wennemer. “Our hardware and software solutions reduce ambiguity to help track building progress, document changes, digitize crime scenes, structures, mines, forests, and landscapes to provide insights customers can build on.”

Wennemer, who also leads Virtek Vision, may bring additional perspective on integrating laser projection and vision systems, potentially creating novel workflows for construction layout and as-built verification.

This strategic split acknowledges that the needs of a quality manager inspecting a turbine blade are fundamentally different from those of a civil engineer documenting a bridge. By building on FARO’s more than 40 years of leadership and Creaform’s two decades of handheld innovation, AMETEK is launching a new, more focused era. The reorganization promises to maintain continuity for existing customers while charting a clear course for future innovation, ensuring that both new business units are equipped to provide the clarity and confidence their respective industries demand.