- $60B Annualized Sales: Amazon Business hits $60 billion in gross sales run rate.
- 11M Organizations Served: Platform supports over 11 million businesses worldwide.
- 1.8M New Clients (2026): Over 1.8 million new organizations joined in the first half of 2026.
Experts would likely conclude that Amazon Business is rapidly transforming global procurement through AI-driven automation, logistics innovation, and aggressive market consolidation.
Amazon Business Hits $60B, Reshaping Global Procurement with AI and Logistics
SEATTLE, WA – July 21, 2026 – Amazon announced today that its business-to-business (B2B) marketplace, Amazon Business, has reached an annualized gross sales run rate of $60 billion in the second quarter. The milestone signals the platform’s accelerating disruption of the global procurement industry, as it now serves over 11 million organizations worldwide, from small businesses to 97 of the Fortune 100 companies.
Since launching in the U.S. in 2015, the B2B division has transformed from a quiet side project into a formidable giant, leveraging its parent company’s vast infrastructure and consumer-centric playbook to redefine how organizations purchase everything from office supplies to industrial equipment. The latest figures, which show a near-doubling of annualized sales from the $35 billion reported in late 2022, underscore a strategic push that is challenging long-standing B2B suppliers and reshaping supply chains.
“As organizations look to do more with less, we’re inventing new ways to help them save time and money—and reinvest in growing their business,” said Shelley Salomon, worldwide vice president of Amazon Business, in the company’s press release.
The Quiet Giant's Exponential Growth
The ascent to $60 billion has been remarkably swift. After hitting $1 billion in its first year, Amazon Business reached $10 billion in 2018 and $25 billion by 2020. The leap to $60 billion highlights the platform's success in consolidating a fragmented market. In the first half of this year alone, more than 1.8 million new organizations joined the platform, seeking the same convenience and competitive pricing they experience as consumers.
This growth is not merely a function of scale but of a deliberate strategy to embed itself into the core operations of its clients. The platform offers a vast selection—now hundreds of millions of products, a nearly 30% increase from last year—powered by millions of third-party sellers, many of whom are small and medium-sized businesses (SMBs) gaining access to a global B2B market.
AI and Automation: The New Frontier of Procurement
A key driver of the platform's recent momentum is its investment in artificial intelligence to streamline complex purchasing processes. Amazon Business has rolled out a suite of AI-powered tools designed to move procurement from a manual, time-consuming task to an automated, data-driven function.
- Amazon Business Assistant acts as a real-time account support tool, answering questions and providing personalized recommendations based on an organization's purchasing history.
- Savings Insights analyzes spending patterns to proactively suggest cost-saving opportunities, such as switching to bulk purchasing or consolidating recurring orders.
- Spend Anomaly Monitoring functions as a digital watchdog, alerting procurement teams to unusual or out-of-policy purchases, helping to catch mistakes and prevent fraudulent spending before it impacts the bottom line.
These tools are designed to empower procurement professionals, enabling them to focus on strategic sourcing rather than administrative tasks. For businesses, this translates into tangible savings and greater control over spending. According to the company, Amazon Business-specific discounts saved organizations more than $1 billion worldwide in 2025.
Redefining the Supply Chain with Specialized Logistics
Beyond the digital interface, Amazon Business is physically reshaping the B2B supply chain. Leveraging Amazon's legendary logistics network, which made over half a billion business deliveries last year, the company is now deploying a dedicated fleet of branded delivery trucks across 13 U.S. states.
These vehicles are purpose-built for business environments. They are designed to handle everything from palletized bulk orders to consolidated parcel drop-offs, serving loading docks, office mailrooms, and university campuses with greater efficiency. The service includes scheduled delivery windows, giving businesses the predictability needed for smooth operations. In a nod to corporate sustainability goals, the new trucks run on compressed natural gas, which produces fewer emissions than traditional diesel.
This investment in specialized logistics directly addresses a common pain point in B2B commerce: the unreliability and inefficiency of receiving large or specialized orders through networks designed for consumer deliveries.
The Ripple Effect on Industries and SMBs
Amazon Business’s rapid expansion is creating significant ripple effects across the B2B landscape. Traditional distributors like Grainger and Staples Business Advantage, which have long dominated the market for industrial and office supplies, now face a powerful competitor that excels in price, selection, and delivery speed. The platform's success is forcing these incumbents to accelerate their own digital transformation efforts to remain competitive.
For small and medium-sized businesses, the platform presents both an opportunity and a challenge. As customers, SMBs gain access to a world-class purchasing system, with features like Prime Business offering significant savings. The integration of benefits like discounted access to services from CrowdStrike (cybersecurity), Gusto (payroll), and QuickBooks (accounting) further sweetens the deal, creating an all-in-one ecosystem for small business operations. One anonymous procurement manager at a mid-sized manufacturing firm noted the platform “slashed our procurement admin time by more than half.”
However, for SMBs operating as traditional local distributors, the platform represents a formidable competitive threat. For those who choose to sell on the marketplace, it offers unprecedented reach but also places them in a highly competitive environment. The story is one of adaptation, as illustrated by large clients like Carnival Corporation. “Procurement tasks that used to take hours—searching across vendors, routing approvals, reordering supplies—can now be done in minutes,” said Scott Thompson, vice president of logistics for North America at Carnival. This efficiency is the core value proposition that is winning over millions of organizations and fueling Amazon Business's relentless growth.
Topics & Related
Automation
Product Launch
📝 This article is still being updated
Are you a relevant expert who could contribute your opinion or insights to this article? We'd love to hear from you. We will give you full credit for your contribution.
Contribute Your Expertise →