AI's Creative Paradox: Interior Designers Embrace Efficiency, Grapple with Originality

NEW YORK, NY – November 20, 2025

A new industry report sheds light on the rapidly evolving relationship between artificial intelligence and the creative field of interior design. While a vast majority of designers are now regularly incorporating AI into their workflows, a significant portion also express concerns about the potential impact on originality and ethical considerations. The findings reveal a nuanced landscape where designers see the benefits of AI-powered efficiency but are also actively grappling with preserving their unique artistic vision.

The Rise of the AI-Assisted Designer

The report, released today by platform Mattoboard, found that 82% of interior designers are now using AI tools as part of their daily routines. This figure highlights the speed with which AI is being integrated into a traditionally human-centered profession. Designers are leveraging AI for a range of tasks, including visualization (62%), concept development (58%), and mood boarding (52%). The technology is seen as a way to streamline processes, accelerate ideation, and improve overall productivity.

“AI is really changing how we work,” says an experienced design professional. “What used to take hours can now be accomplished in minutes. It's a game-changer for handling repetitive tasks and exploring a wider range of options.”

The adoption isn’t uniform across all age groups, however. Designers aged 55-64 have the highest AI visualization adoption rate (77%), demonstrating a willingness to embrace technology for efficiency gains. This suggests that seasoned professionals are quickly recognizing and capitalizing on the benefits of AI-powered tools.

Balancing Efficiency with Artistic Integrity

Despite the enthusiasm surrounding AI, the report also reveals a significant undercurrent of concern. Over half of designers (54%) worry that AI could diminish originality in their work, and 44% have ethical concerns about issues like plagiarism and the potential for bias in AI-generated designs.

“There’s a real fear that AI could lead to homogenization,” explains a design educator. “If everyone is relying on the same tools and algorithms, there’s a risk that designs will start to look generic and lack personality.”

This concern is particularly pronounced among younger designers (18-24), with 66% expressing anxiety about AI’s impact on originality. This suggests that the next generation of designers is acutely aware of the importance of maintaining creative authenticity in an increasingly automated world. The challenge lies in finding ways to leverage AI as a tool for enhancement rather than allowing it to dictate design outcomes. Designers are increasingly focused on using AI to augment their creativity, rather than replace it.

Generational Divide and the Future of Design Skills

The generational differences in AI adoption and attitudes underscore the changing landscape of the design profession. While older designers may be more focused on leveraging AI for efficiency gains, younger designers are more concerned with preserving creative integrity. This suggests that different age groups are approaching AI with different priorities and expectations.

Experienced professionals (11-20 years in the field) are demonstrating a strong embrace of AI, with 87% believing it enhances creativity and 57% predicting a positive impact on the industry. They are actively integrating AI into their workflows, using it to automate tasks, explore new design possibilities, and improve overall productivity.

Looking ahead, the skills required for success in the design profession are likely to evolve. AI literacy will become increasingly important, as designers need to understand how to effectively use AI tools and interpret AI-generated results. Equally important will be skills that AI cannot easily replicate, such as critical thinking, problem-solving, and creative vision. The ability to synthesize information, develop unique concepts, and connect with clients on a personal level will remain essential.

Beyond Visualization: Expanding AI's Role in Design

While visualization and concepting are currently the most common applications of AI in interior design, the technology has the potential to transform other aspects of the design process as well. AI could be used to automate material sourcing, optimize space planning, and even personalize designs to individual client preferences.

“We’re just scratching the surface of what AI can do,” says an industry analyst. “AI-powered tools could eventually handle many of the tedious and time-consuming tasks that designers currently handle manually, freeing them up to focus on the more creative and strategic aspects of their work.”

However, realizing this potential will require overcoming several challenges, including ensuring data privacy, addressing ethical concerns, and developing AI tools that are truly aligned with the needs of designers. It will also require fostering a culture of collaboration between designers and AI developers to ensure that the technology is used responsibly and effectively. The integration of AI is not simply about adopting new tools; it’s about reimagining the design process and empowering designers to create more innovative and impactful spaces.