Adam Carolla Renews with PodcastOne, Expands to SiriusXM in Strategic Multi-Platform Deal

LOS ANGELES, CA – January 15, 2026 – PodcastOne (Nasdaq: PODC) has solidified its commitment to one of podcasting's foundational voices, announcing a multi-year extension with comedian Adam Carolla for his long-running program, The Adam Carolla Show. In a significant strategic expansion, the daily podcast will also join the lineup on SiriusXM’s The Megyn Kelly Channel (111), illustrating a calculated move to bridge digital audio with satellite radio and maximize audience reach in an increasingly competitive market.

Since its debut in 2009, The Adam Carolla Show has become a pillar of the podcasting world, recently celebrating its 4000th episode and accumulating over 700 million all-time downloads. The renewal secures a cornerstone asset for PodcastOne, while the SiriusXM partnership, set to begin January 26, will broadcast same-day episodes from Tuesdays through Fridays, bringing Carolla's signature commentary to a new and established subscriber base.

A Strategic Bet on Proven, Bankable Talent

In a media landscape often chasing fleeting trends, PodcastOne’s multi-year renewal with Carolla represents a firm bet on the enduring power of established, personality-driven content. Rather than investing in unproven concepts, the deal fortifies the network's portfolio with a known quantity—a show with a massive back catalog and a deeply loyal audience. This loyalty translates directly into robust monetization, as evidenced by a reported 51% quarter-over-quarter increase in revenue from Adam Carolla's subscription and video channels in the second fiscal quarter of 2026.

The decision reflects a broader understanding of the value of veteran talent. Carolla, who was inducted into the Podcast Hall of Fame in 2024 and is slated to receive a star on the Hollywood Walk of Fame in 2025, is more than a host; he is a brand. His show's blend of in-depth interviews with high-profile guests like Jimmy Kimmel and Matt Damon, combined with his famously unfiltered rants, has created a durable format that continues to attract listeners and advertisers alike.

“Adam has paved the way for podcasters around the globe and his podcast is continuously growing with audiences and with advertisers,” said Kit Gray, President and Co-Founder of PodcastOne, in the official announcement. “We’re proud to be working alongside one of the greatest in the business as he sets the tone for success in the genre.”

The Convergence of Digital and Satellite Audio

The expansion to SiriusXM is arguably the most strategic element of the announcement. By placing The Adam Carolla Show on The Megyn Kelly Channel, PodcastOne is executing a calculated cross-platform play. Launched in November 2025, Kelly's channel is branded as a destination for “fearless conversations” and “bold, no B.S. news,” an ethos that aligns seamlessly with Carolla’s outspoken comedic style. This synergy, which builds on a previous collaboration between Kelly and Carolla on the animated series Mr. Birchum, is designed to facilitate a smooth introduction of Carolla's content to Kelly's audience.

This move signifies a broader convergence between the on-demand world of podcasting and the curated, linear experience of satellite radio. For PodcastOne, it unlocks a new distribution channel and a potential new audience that may not actively seek out podcasts. For SiriusXM, it enriches a key channel with hours of proven, high-engagement content that reinforces the channel's brand identity without the risk of developing a new show from scratch.

Shifting Tides in the Podcast Distribution Wars

This hybrid distribution deal is a clear reflection of the podcast industry's evolving business models. The era of nine-figure exclusivity deals, once seen as the primary weapon in the platform wars, is waning. In early 2024, Spotify notably shifted its strategy with high-profile creators like Joe Rogan and Alex Cooper, moving from strict exclusivity to broader distribution agreements focused on ad-revenue sharing. This industry-wide pivot acknowledges that walling off popular content may not be the most effective long-term strategy for growth.

The PodcastOne-Carolla-SiriusXM arrangement represents the next phase of this evolution. It’s a sophisticated model where a podcast maintains its wide, on-demand availability across all major platforms—Apple Podcasts, Spotify, YouTube, and more—while simultaneously securing a premium, curated slot on a subscription-based platform. This “distribute everywhere” approach is designed to maximize audience touchpoints and advertising opportunities. With the U.S. podcast ad market projected to approach $4 billion in 2025, ensuring content is available wherever listeners are is paramount for revenue growth.

Financial Health and Market Approval

The strategic renewal and expansion are backed by PodcastOne's strong financial performance. The company reported record revenue of $52.1 million for fiscal year 2025, a 20% year-over-year increase. This momentum continued with a record $15.2 million in revenue for the second quarter of fiscal 2026 and a swing to a positive Adjusted EBITDA of $1.1 million. Buoyed by this performance, the company has raised its fiscal 2026 guidance, projecting revenues between $56-60 million. This financial stability, along with parent company LiveOne increasing its stake to over 73%, provides a solid foundation for ambitious deals.

Investors appear to endorse the strategy. Following the January 15th announcement, PodcastOne's stock (PODC) saw a notable 6.7% jump in price, accompanied by trading volume 1.65 times its 20-day average. This immediate positive market reaction suggests that Wall Street views the move not just as a content win, but as a savvy business decision that leverages a core asset to drive growth across multiple verticals. This deal reinforces PodcastOne’s comprehensive 360-degree approach, solidifying its position by pairing top-tier creators with the widest possible distribution network in the dynamic modern audio ecosystem.