Abcourt Mines Taps Veteran Insider to Steer Quebec Gold Ambitions

ROUYN-NORANDA, Quebec – February 03, 2026 – In a move signaling a strategic shift, Abcourt Mines Inc. (TSX Venture: ABI) has appointed Dany Cenac Robert as its new Vice-President of Communications and Corporate Development. The appointment is more than a routine executive shuffle; it formalizes a deep, long-standing relationship and places a seasoned communications and finance veteran at the helm of the company's growth strategy as it navigates a pivotal phase for its Quebec gold projects.

Mr. Cenac Robert is no stranger to Abcourt. Having served as a strategic partner and consultant to the company since 2018, his transition into the executive suite represents a move to internalize years of accumulated knowledge and experience. This decision comes at a time when the junior gold developer faces the dual challenge of advancing its key assets while managing significant financial headwinds.

From Consultant to Key Executive

Dany Cenac Robert's history with Abcourt is extensive. Prior to this official appointment, he was already a public face for the company, listed as its head of Investor Relations and representing the firm at industry conferences. His firm, Reseau Promarket Conseil, advised numerous mining and technology companies, but his connection with Abcourt was particularly deep, giving him an intimate understanding of its properties, including the Sleeping Giant Mine and the Flordin project.

His track record extends across the mining sector, providing a portfolio of experience that Abcourt hopes to leverage. With over 20 years in strategic communications and financial markets, Cenac Robert previously served as a director at Orex Exploration, where he was instrumental in guiding the company through its 2017 merger with Anaconda Mining. He continued to provide strategic advisory services to the merged entity as it evolved into Signal Gold Inc., solidifying his reputation for navigating complex corporate transactions and communicating their value to the market.

This background in mergers, acquisitions, and investor relations is precisely what Abcourt needs as it looks to solidify its position. By bringing Cenac Robert in-house, the company eliminates the learning curve typically associated with a new executive, aiming for a seamless and immediate impact on its strategic initiatives.

A Strategic Bet Amidst Financial Headwinds

The timing of the appointment is critical. Abcourt is focused on the restart of its wholly-owned Sleeping Giant Mine and Mill, a project that holds significant potential but also presents considerable challenges. A previous preliminary economic assessment (PEA) for the restart carried a price tag of around $40 million, a capital-intensive goal for a company that, according to recent analyst ratings, has been grappling with weak financial performance, including a lack of revenue and persistent losses.

Despite a recent strong uptrend in its stock's technical indicators, analysts have maintained a cautious or "Neutral" stance, pointing to the underlying financial realities as a primary concern. The company's success hinges on its ability to advance its projects and demonstrate a clear, economically viable path forward. This is where Cenac Robert's role becomes paramount. His mandate is not just to communicate a vision, but to help develop and execute a corporate strategy that can attract the necessary capital, whether through partnerships, strategic financing, or other avenues, to bring the Sleeping Giant back to life.

Navigating the Competitive Quebec Gold Rush

Abcourt's operations are located in the heart of one of the world's most prolific and competitive mining jurisdictions: the Abitibi Greenstone Belt of northwestern Quebec. While the region's rich geology and supportive government policies are advantageous, the landscape is crowded with both major producers and dozens of junior explorers vying for capital, talent, and resources.

In this environment, success is determined by more than just geology. A company's ability to effectively communicate its value proposition to investors, engage with local communities and stakeholders, and navigate a complex regulatory framework is just as crucial. The increasing emphasis on Environmental, Social, and Governance (ESG) principles means that a strong corporate development strategy must be backed by a transparent and proactive communications program. Cenac Robert's appointment signals that Abcourt's leadership understands that mining for gold in modern Quebec requires mining for trust and support as well.

A Mandate for Growth

In his new role, Cenac Robert will oversee four key pillars: Strategic Communications and Media Relations, Investor and Stakeholder Relations, Corporate Development and Growth Strategy, and Strategic Advisory. This broad mandate effectively puts him at the center of Abcourt's efforts to transform its geological assets into a producing, profitable enterprise.

Pascal Hamelin, President and CEO of Abcourt Mines, emphasized the natural fit and strategic importance of the move in the company's official announcement. “We are delighted to officially announce Dany’s arrival on our management team,” he stated. “Having supported Abcourt since 2018, his transition to this Vice-President role is a natural progression. His expertise in public relations and his insight into corporate development will be invaluable assets as we reach key milestones in the development of our gold projects in Quebec.”

For investors and industry observers, this appointment will be seen as a clear declaration of intent. Abcourt is doubling down on its strategy, betting that a familiar and trusted expert can unlock the value of its portfolio. The market will now be watching closely for the tangible outcomes of this strategic internalization, looking for progress on project milestones and improvements in the company's financial standing that could follow. The ultimate test will be whether this newly solidified leadership structure can successfully guide Abcourt from a developer with potential to a gold producer of significance in the Quebec landscape.