Zinzino AB

Zinzino AB (publ.), headquartered in Gothenburg, Sweden, is a global health and wellness enterprise that has pioneered the rapidly growing market of test-based, personalized nutrition. Founded in 2005 and utilizing a highly scalable direct selling (social selling) distribution model, the company operates across over 100 markets worldwide. Guided by its core mission to "Inspire Change in Life," Zinzino empowers consumers to take charge of their preventative health by replacing guesswork with objective, scientifically backed data gathered from the comfort of their own homes.

The company's product ecosystem is fundamentally built around its proprietary at-home testing kits and corresponding premium nutritional supplements. Historically renowned for its BalanceTest—a precise dried blood spot test that measures essential fatty acid levels to help users correct global Omega-3 deficiencies—Zinzino continuously pushes the boundaries of wellness technology. Most notably, the company recently introduced a revolutionary Gut Health Test, which it internally dubbed its "moon landing in test-based nutrition." This highly innovative kit completely replaces traditional, messy stool samples with a simple, sustainable finger-prick blood test to accurately measure key metabolites linked to gut and immune function. To complement its diagnostics, Zinzino offers targeted interventions ranging from Omega-3 blends and the skin-nourishing Collagen Boozt to Multify, a specialized, kid-friendly multivitamin.

Currently guided by CEO Dag Bergheim Pettersen, Zinzino is navigating a period of explosive, record-breaking global growth. Following the celebration of its 20th anniversary, the company delivered a monumental 2025 financial year, generating SEK 3.34 billion in revenue—an astonishing 51% year-over-year increase—alongside record-high EBITDA margins. Moving through early 2026, Zinzino has aggressively expanded its North American distribution network by executing a string of major acquisitions, including the assets of Texas-based Zurvita and the prominent wellness brand It Works!. This dominant commercial momentum was further validated in April 2026 when Direct Selling News (DSN) honored Zinzino with a prestigious Bravo Award for industry excellence and officially elevated the company to #20 on the DSN Global 100 list, cementing its status as a premier force in the global personalized nutrition space.