Yelp Inc.

Yelp Inc. operates a community-driven platform that connects people with local businesses, with a mission to "Connect people with great local businesses." Founded in 2004, the company's headquarters are located in San Francisco, California, at 350 Mission Street.

The platform's core offerings include user-generated reviews and ratings, comprehensive business listings, and local business discovery tools. Yelp monetizes primarily through online advertising, offering products such as CPC Advertising and multi-location ad solutions. Additionally, it provides services like Yelp Guest Manager for reservations and waitlists. Yelp serves a dual-sided marketplace, catering to consumers seeking local services and businesses across various categories, including home and local services, restaurants, retail, beauty, fitness, health, and automotive.

In 2025, Yelp reported record net revenue and strong profitability, driven by growth in its Services segment and continuous product innovation, introducing over 55 new features and updates. The company is actively pursuing an AI-driven transformation, highlighted by its January 2025 acquisition of Hatch, an AI-powered lead management platform, for $270 million, and an agreement with OpenAI. In April 2026, Yelp launched Yelp Assistant, an AI-powered chatbot designed to enhance user experience. Jeremy Stoppelman co-founded the company and continues to serve as its CEO. Yelp maintains a strong market position in the U.S. local business review and search industry, leveraging its extensive base of user-generated content and focusing on an affluent, highly educated user demographic.