Westgate Resorts Promotes Jared Saft to COO Amid Expansion Push
Event summary
- Jared Saft, a 20-year Westgate veteran, appointed COO effective March 2026, overseeing all resort and business operations.
- Mitch Less transitions to parent company Central Florida Investments to evaluate new business opportunities.
- Westgate Resorts expanded to nearly 60 properties, including international growth into Canada and Mexico.
- Company added strategic partnerships with Chuck E. Cheese and Choice Hotels in 2025.
The big picture
Westgate Resorts' promotion of Jared Saft to COO underscores its aggressive expansion strategy, including international growth and high-profile partnerships. The move comes as the timeshare industry faces increasing competition and regulatory scrutiny, making operational efficiency and strategic alliances critical. With nearly 60 properties and a focus on family-friendly destinations, Westgate is positioning itself for long-term growth, but execution risks remain high.
What we're watching
- Operational Integration
- How Saft will manage the operational challenges of a near-tripling of the resort portfolio.
- Strategic Partnerships
- Whether the partnerships with Chuck E. Cheese and Choice Hotels will drive meaningful revenue growth.
- International Expansion
- The pace at which Westgate can sustain growth in Canada and Mexico while maintaining operational excellence.
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