Wearable Devices Ltd.

https://www.wearabledevices.co.il

Wearable Devices Ltd. is an Israeli technology company specializing in AI-powered, touchless sensing wearables, pioneering the next generation of human-computer interaction through non-invasive neural input technology. Founded in 2014, the company's core mission is to decode the human hand to enable context-aware, AI-powered technology that seamlessly integrates into daily life. Headquartered in Yokneam Illit, Israel, Wearable Devices aims to develop a neural data intelligence layer that translates human intent, state, and context into meaningful interaction through advanced neural sensing and adaptive algorithms.

The company's product portfolio includes the Mudra Band, a smart band designed for the Apple Watch and Apple ecosystem, providing intuitive and seamless device control. Complementing this is the Mudra Link, a universal neural gesture control wristband compatible with a wide range of devices, including Android, Windows, AR/XR headsets, PCs, and other Bluetooth-enabled systems. Wearable Devices leverages proprietary Surface Nerve Conductance (SNC) sensors and AI algorithms, including Deep Learning and Convolutional Neural Networks, to translate subtle finger and wrist movements into digital commands. The company operates a dual-channel model, serving both business-to-consumer (B2C) markets with its products and business-to-business (B2B) partners through licensing, development kits (Mudra Dev Kit), and integration programs.

Led by co-founder and CEO Asher Dahan, along with co-founders Guy Wagner (Chief Scientific Officer and President) and Leeor Langer (CTO), Wearable Devices Ltd. is publicly traded on NASDAQ under the ticker WLDS. Recent developments include a collaboration with Meta-Bounds in April 2026 to integrate Mudra neural wristband technology into AR hardware for intuitive spatial interaction, with demonstrations planned for AWE 2026. In the same month, the company received a U.S. Patent Notice of Allowance for biometric user authentication in gesture and voice-controlled interface devices. Earlier in March 2026, Wearable Devices strengthened its AI Advisory Board with former Google and Qualcomm executives to advance its ai6 Labs initiative and reported a 23.9% revenue increase to $647,000 for the full year 2025, with $18.4 million in cash.

Latest updates

Wearable Devices Secures Patent for Biometric Authentication in Gesture Control

Event summary

  • Wearable Devices Ltd. (WLDS, WLDSW) received a Notice of Allowance from the USPTO for a continuation patent related to biometric user authentication.
  • The patent covers combining gesture sensors with biopotential sensors to create personalized gesture signatures for user verification.
  • The technology aims to enhance security for payments, user detection, and authorization within Wearable Devices’ Mudra platform.
  • The patent strengthens Wearable Devices’ intellectual property portfolio in AI-powered neural input wearables.

The big picture

Wearable Devices’ patent represents a significant step towards more secure and personalized user experiences in the burgeoning XR and smart environment markets. The convergence of gesture control, voice interfaces, and biometric authentication addresses a critical security gap in touchless interaction, but the company faces the challenge of translating this innovation into commercially viable products and navigating potential regulatory hurdles. This patent strengthens their position in a market increasingly focused on natural and intuitive human-computer interaction.

What we're watching

Commercialization
The speed at which Wearable Devices can integrate this biometric authentication into its Mudra platform and other products will determine the technology's near-term revenue impact.
Competitive Response
How competitors in the human-computer interaction space react to this patent and whether they attempt to design around the claims will influence Wearable Devices’ long-term market position.
Regulatory Scrutiny
Increased use of biometric data, particularly in wearables, may attract regulatory scrutiny regarding data privacy and security, potentially impacting Wearable Devices’ adoption rates.

Wearable Devices Secures $5M via Warrant Inducement

Event summary

  • Wearable Devices Ltd. (WLDS, WLDSW) has completed a warrant inducement transaction with an existing institutional investor.
  • The transaction raises gross proceeds of approximately $5.0 million.
  • The investor will receive new warrants to purchase up to 5,082,873 ordinary shares at an exercise price of $1.51.
  • The closing is expected on April 21, 2026, subject to customary conditions.
  • Proceeds will be used for working capital and general corporate purposes.

The big picture

Wearable Devices’ reliance on warrant inducement transactions to raise capital suggests ongoing challenges in accessing traditional funding sources. This strategy, while providing immediate liquidity, introduces dilution and can signal concerns among broader investors. The company’s focus on AI-powered wearables within the XR market faces increasing competition, making efficient capital deployment critical for maintaining market share and achieving profitability.

What we're watching

Capital Structure
The issuance of new warrants significantly dilutes existing shareholders and increases the company's outstanding share count, which warrants close monitoring of future equity offerings.
Investor Relations
The reliance on an existing institutional investor suggests potential challenges in attracting broader investor interest, and future fundraising efforts may be crucial to observe.
Financial Health
The allocation of proceeds to working capital indicates a potential need for immediate operational support, and the company's ability to efficiently deploy these funds will be key to sustaining growth.

Wearable Devices Integrates Neural Control into AR with Meta-Bounds

Event summary

  • Wearable Devices Ltd. (WLDS) is partnering with Meta-Bounds to integrate Mudra’s neural wristband technology into Meta-Bounds’ augmented reality hardware.
  • The initial focus is on developing basic 'spatial interaction' control for AR glasses, with a public demonstration planned for AWE 2026.
  • The long-term commercial model involves Mudra becoming a premium accessory for Meta-Bounds’ enterprise B2B clients.
  • Meta-Bounds has previously collaborated with numerous tech conglomerates, including SoftBank, OPPO, ZTE, Lenovo, Baidu, Transsion, Otsuka, and DreamSmart.

The big picture

This collaboration represents a significant step towards more intuitive and natural AR interfaces, moving beyond traditional controllers and voice commands. Meta-Bounds’ extensive network of partnerships and manufacturing capabilities, coupled with Wearable Devices’ neural input technology, positions the combined entity to compete in the burgeoning enterprise AR market, which is expected to reach tens of billions of dollars in the coming years. However, the success of this venture depends on overcoming the technical challenges of integrating neural interfaces and establishing a viable commercial model.

What we're watching

Commercialization
The success of this partnership hinges on Meta-Bounds’ ability to effectively integrate Mudra into its enterprise AR offerings and generate meaningful revenue from the premium accessory model.
Competitive Landscape
How Wearable Devices’ neural control technology will differentiate itself from emerging gesture and voice control solutions in the increasingly crowded AR market remains to be seen.
Execution Risk
The complexity of integrating neural interface technology into AR hardware introduces significant execution risk, and any delays or technical challenges could impact the timeline and success of the collaboration.

Wearable Devices Bolsters AI Strategy with Google, Qualcomm Veterans

Event summary

  • Wearable Devices Ltd. expanded its AI advisory board, adding Leor Stern (formerly Google, Cronologics) and retaining Pankaj Kedia (formerly Qualcomm, Intel).
  • The additions support ai6 Labs, a recently launched division focused on neural AI technology using electromyography (EMG) and the Mudra platform.
  • Ron Kaldes, previously Head of Growth, AI & Innovation, also remains in place, focusing on the Mudra Experience Studio for XR and AI developers.
  • The advisory board aims to accelerate the development of touchless, intent-driven human-machine interfaces.

The big picture

Wearable Devices is attempting to establish a leadership position in the nascent neural interface market, a space increasingly critical for the future of XR and human-computer interaction. The addition of experienced advisors from Google and Qualcomm signals a significant investment in this strategy, but also highlights the competitive pressures and technological hurdles involved in bringing this vision to fruition. The company's success will depend on translating research into commercially viable products and securing partnerships to expand its reach.

What we're watching

Partnerships
The success of Wearable Devices' strategy hinges on securing key partnerships to integrate its Mudra platform into broader XR and AI ecosystems, and Leor Stern's experience will be critical to this effort.
Execution Risk
The integration of ai6 Labs' research, commercialization, and experimentation efforts into a cohesive 'virtuous cycle' will be a key determinant of Wearable Devices' ability to maintain its competitive edge.
Market Adoption
Whether the market will embrace neural gesture standardization and AI-assisted development remains uncertain, and Wearable Devices' ability to demonstrate tangible user benefits will be crucial for widespread adoption.

Wearable Devices Boosts Cash Reserves Amidst Modest Revenue Growth

Event summary

  • Wearable Devices Ltd. (WLDS) reported $647 million in revenue for FY2025, a 23.9% increase year-over-year.
  • The company raised $24.4 million in gross proceeds from equity offerings during 2025, ending the year with $18.4 million in cash.
  • Sales of the Mudra Link and Mudra Band products increased by 28.5% year-over-year.
  • Wearable Devices introduced the Mudra Experience Studio (Studio) to facilitate gesture control integration for XR and AI developers.
  • The company executed a series of reverse stock splits throughout 2025, culminating in a 1-for-3 split on March 11, 2026.

The big picture

Wearable Devices is attempting to transition from a consumer-focused wearable company to a B2B provider of gesture control technology. The $18.4 million cash position provides runway for continued investment in ai6 Labs and the Mudra Experience Studio, but the company's ability to generate substantial revenue from B2B partnerships will be critical to its long-term success. The current valuation reflects significant expectations for this transition, which carries execution risk.

What we're watching

Revenue Scalability
Whether Wearable Devices can sustain its revenue growth trajectory given the relatively small revenue base and reliance on niche products remains a key question.
B2B Adoption
The success of the Mudra Experience Studio hinges on adoption by XR and AI developers; slow uptake could limit the company's ability to generate significant B2B revenue.
Profitability
Continued investment in R&D and ai6 Labs, while necessary for long-term growth, will likely keep Wearable Devices in a net loss position; the timeline for achieving profitability is uncertain.

Wearable Devices Initiates 1-for-3 Reverse Split to Maintain Nasdaq Listing

Event summary

  • Wearable Devices Ltd. (WLDS, WLDSW) announced a 1-for-3 reverse stock split affecting both ordinary shares and warrants.
  • The split is intended to restore compliance with Nasdaq’s $1.00 minimum bid price requirement.
  • The reverse split was approved by shareholders on February 19, 2026, and will take effect on March 11, 2026.
  • Following the split, the number of outstanding ordinary shares will decrease from approximately 10.6 million to 3.5 million.

The big picture

The reverse stock split highlights Wearable Devices' ongoing struggle to maintain Nasdaq listing requirements, a common challenge for smaller, growth-oriented companies. This action is a reactive measure, and the company's long-term viability hinges on demonstrating sustainable revenue growth and profitability. The move underscores the risks associated with investing in companies with volatile stock prices and regulatory compliance issues.

What we're watching

Listing Stability
Whether Wearable Devices can sustain the increased share price post-split and avoid triggering further delisting concerns, given its recent history of non-compliance.
Investor Sentiment
How the reverse split impacts investor confidence and trading volume, as reverse splits are often perceived negatively by the market.
Fundamental Performance
The extent to which Wearable Devices can improve its underlying business performance to justify a higher valuation and reduce reliance on artificial price adjustments.

Wearable Devices Pivots to AI-Driven Gesture Platform with Mudra Studio

Event summary

  • Wearable Devices Ltd. will debut 'Mudra Experience Studio' at MWC Barcelona 2026 (March 2-5, 2026).
  • Mudra Experience Studio enables creation of neural input experiences using text prompts and Generative AI tools, streamlining development.
  • The platform integrates with the 'Mudra Link' wristband, offering cross-platform neural gesture control (Android, iOS, PC).
  • Wearable Devices operates under a dual-channel model: direct-to-consumer sales and enterprise licensing.

The big picture

Wearable Devices is shifting from a hardware-centric wearable company to a platform provider, aiming to commoditize neural input and expand its revenue streams beyond device sales. This strategic pivot leverages the current boom in generative AI tools and the growing demand for more intuitive XR interfaces, but introduces new dependencies on developer adoption and competitive positioning. The move signals an attempt to capture a larger share of the burgeoning XR market, which is projected to reach hundreds of billions of dollars in the coming years.

What we're watching

Platform Adoption
The success of Mudra Experience Studio hinges on its ability to attract developers and integrate into existing XR and AI workflows; limited adoption could stifle Wearable Devices' growth ambitions.
Competitive Landscape
While Wearable Devices emphasizes ease of use, the platform will face competition from established AI development tools and potentially new entrants leveraging similar prompt-based approaches.
Enterprise Integration
The company’s reliance on enterprise licensing for revenue requires successful partnerships and integrations, and the pace of these deals will be a key indicator of long-term viability.

Wearable Devices Launches ai6 Labs, Bets $20M on Neural AI Ecosystem

Event summary

  • Wearable Devices Ltd. launched ai6 Labs, a new ecosystem focused on neural AI and human-machine interaction.
  • The company is allocating over $20 million, raised in 2025, to fund ai6 Labs’ operations.
  • ai6 Labs utilizes Electromyography technology and Mudra innovation to decode human intent and translate it into digital commands.
  • The platform is structured around three pillars: foundational research, commercialization, and an AI accelerator.

The big picture

Wearable Devices' launch of ai6 Labs represents a significant strategic bet on the convergence of AI, XR, and brain-computer interfaces. The $20 million investment signals a shift towards a vertically integrated model, aiming to capture value across the entire innovation chain. This move positions the company to capitalize on the growing demand for intuitive human-machine interfaces, but also exposes it to the risks associated with a high-stakes, long-term research and development program.

What we're watching

Execution Risk
The success of ai6 Labs hinges on Wearable Devices’ ability to integrate research, product development, and AI experimentation into a self-sustaining cycle, a complex undertaking with potential bottlenecks.
Market Adoption
The viability of Wearable Devices’ neural input technology will depend on broader adoption of XR and brain-computer interfaces, which remain nascent markets with uncertain growth trajectories.
Competitive Landscape
While Wearable Devices claims to be leading in non-invasive neural input, the company faces intensifying competition from larger tech players investing heavily in AI and wearable technologies, potentially eroding its technological moat.

Wearable Devices Launches ai6 Labs to Capture AI Intent Data

Event summary

  • Wearable Devices Ltd. (WLDS) launched ai6 Labs, a new platform focused on capturing human intent for AI systems.
  • ai6 Labs utilizes a Large MUAP Model (LMM) and aims to bridge the gap between human intent and machine execution.
  • The platform is positioned as foundational infrastructure for autonomous AI applications, including robotics and XR environments.
  • Wearable Devices operates a dual-channel model, selling both consumer wearables (Mudra Band, Mudra Link) and enterprise input solutions.

The big picture

The emergence of agentic AI necessitates robust methods for translating human intent into actionable commands, a critical bottleneck currently hindering the advancement of autonomous systems. Wearable Devices' ai6 Labs represents a bet that its expertise in neural input technology can provide a foundational solution for this emerging market, potentially positioning the company as a key infrastructure provider. However, the technical challenges and competitive landscape remain significant hurdles.

What we're watching

Technical Feasibility
The success of ai6 Labs hinges on the LMM's ability to accurately and reliably translate nuanced human signals into machine instructions, a notoriously difficult technical challenge.
Market Adoption
Widespread adoption of ai6 Labs will depend on its integration into existing XR and robotics ecosystems, requiring partnerships and potentially significant modifications to current workflows.
Competitive Landscape
The intent capture space is likely to attract increased competition, and Wearable Devices must demonstrate a clear differentiation in performance and cost to maintain a leading position.

Wearable Devices Launches Developer Platform to Expand XR and AI Reach

Event summary

  • Wearable Devices Ltd. launched Mudra Experience Studio, a developer platform for XR, mobile, and AI applications.
  • The platform standardizes neural gesture input across multiple operating systems, addressing fragmentation in the XR development space.
  • Wearable Devices appointed Ron Kaldes as Head of Growth, AI & Innovation, bringing experience from Nintendo, LEGO, and Microsoft.
  • A priority waitlist for Mudra Experience Studio has been opened, indicating early demand from developers.

The big picture

Wearable Devices is strategically shifting from a hardware-focused company to a full-stack platform provider, a common but challenging transition for device manufacturers. The Mudra Experience Studio represents an attempt to capture a larger share of the rapidly growing XR and AI development market, which is currently fragmented and lacks standardized input methods. This move positions Wearable Devices to benefit from the increasing demand for spatial computing applications, but also exposes them to competition from larger tech giants.

What we're watching

Platform Adoption
The success of Mudra Experience Studio hinges on attracting and retaining a critical mass of developers; slow adoption could limit Wearable Devices’ platform ambitions.
Competitive Response
Major XR players like Apple and Meta may develop competing gesture standardization initiatives, potentially eroding Mudra’s first-mover advantage.
AI Integration
The effectiveness of Mudra’s AI-assisted development tools will be crucial for developer productivity and overall platform appeal.

Wearable Devices Launches ai6 Labs to Accelerate Neural AI Development

Event summary

  • Wearable Devices Ltd. (WLDS, WLDSW) launched ai6 Labs, a new ecosystem focused on bridging human intent and digital reality.
  • ai6 Labs integrates research, product development, and AI experimentation using Electromyography and Mudra innovation.
  • The ecosystem is structured around a 'Foundation Layer' (neural research), a 'Revenue and Ecosystem Growth' pillar, and an 'AI Accelerator'.
  • Wearable Devices is already selling Mudra Band and Mudra Link wearables, using a dual-channel sales model (direct-to-consumer and enterprise licensing).

The big picture

Wearable Devices' launch of ai6 Labs represents a strategic bet on the convergence of AI, XR, and BCI. The company is attempting to create a vertically integrated model, unusual in a space often characterized by fragmented research and specialized hardware. This move positions Wearable Devices to capitalize on the anticipated growth in the neural interface market, but also exposes it to significant execution risk and competitive pressure from larger, better-capitalized firms.

What we're watching

Technology Risk
The success of ai6 Labs hinges on the scalability and accuracy of its neural data interpretation – a significant technological hurdle given the complexity of biological signals.
Commercialization
The ability to translate ai6 Labs’ research into commercially viable products will determine its long-term financial impact, and the company's claims of 'scalable monetization' require validation.
Competitive Landscape
As the broader XR and BCI markets mature, Wearable Devices will need to demonstrate a clear differentiation for ai6 Labs beyond existing solutions, particularly given the entrance of larger players.

Wearable Devices Rides XR Glasses Boom with Touchless Control Tech

Event summary

  • Wearable Devices Ltd. (WLDS) reported a successful 2025, capitalizing on the surging smart glasses market.
  • IDC forecasts XR glasses shipments to grow 320% in 2025, reaching 10.6 million units, with a CAGR of 29.3% through 2029.
  • The company’s Mudra Band and Mudra Link products enable touch-free control for smart glasses, addressing a key consumer demand.
  • Wearable Devices has established partnerships with smart glasses manufacturers like Xreal, Rokid, RayNeo, and Virtue to integrate its technology.

The big picture

Wearable Devices is strategically positioned to benefit from the accelerating adoption of XR glasses, a market expected to reach 105.7 million device shipments by 2029. The company’s Mudra technology addresses a critical pain point – intuitive control – in a rapidly evolving consumer electronics category. However, the company’s reliance on partnerships with other hardware manufacturers introduces a degree of dependency and potential vulnerability to shifts in their strategies.

What we're watching

Market Saturation
The projected 29.3% CAGR in XR glasses shipments is aggressive; sustained growth will depend on continued innovation and broader consumer use cases beyond gaming and entertainment.
Competitive Landscape
While Wearable Devices currently holds a niche in touchless control, larger tech companies may develop competing solutions, potentially eroding Mudra’s market share.
AI Integration
The company’s focus on ‘Vibe Coding’ and edge AI capabilities carries execution risk; success hinges on translating these initiatives into tangible product features and developer adoption.

Wearable Devices Partners with Rokid to Integrate Neural Control into AR Glasses

Event summary

  • Wearable Devices Ltd. (WLDS) and Rokid have partnered to integrate Wearable Devices’ Mudra Link wristband for gesture control with Rokid Glasses, Rokid’s AI and AR glasses.
  • The collaboration aims to simplify user interaction with Rokid Glasses, focusing on compatibility and joint marketing efforts.
  • A consumer bundle is planned for Q2 2026, with a public demonstration at CES 2026.
  • Rokid Glasses weigh 49 grams and feature a 12MP camera, Micro LED waveguide displays, and integrated audio.

The big picture

The partnership signifies a growing recognition that user experience is paramount for the mainstream adoption of AR glasses. By integrating intuitive gesture control, Wearable Devices and Rokid aim to address a key friction point – complex input methods – and unlock the potential of Rokid’s lightweight AR glasses for broader consumer use. This collaboration also highlights the increasing trend of specialized hardware companies partnering with platform providers to enhance functionality and appeal.

What we're watching

Market Adoption
The success of this partnership hinges on consumer adoption of gesture-based control for AR glasses, which remains a nascent market segment.
Competitive Landscape
How Wearable Devices and Rokid’s combined offering will differentiate from other AR glasses and input methods, particularly as larger tech companies enter the space, will be crucial.
Execution Risk
The Q2 2026 launch timeline is ambitious; delays in product readiness or go-to-market execution could negatively impact both companies’ near-term performance.

Wearable Devices Advances Neural Interface Tech, Targets XR Ecosystem

Event summary

  • Wearable Devices Ltd. (WLDS) is showcasing its Mudra Link neural band at CES 2026.
  • The company is demonstrating neural-click speed testing, gesture creation, and smart-screen control.
  • Wearable Devices is integrating its technology with Google’s extended reality (XR) operating system.
  • The Mudra Link was previously recognized with a CES Innovation Award in 2025 and 2021.

The big picture

Wearable Devices is positioning itself at the forefront of a nascent trend: neural interfaces for consumer electronics. The company’s focus on XR applications, particularly smart glasses, aligns with the broader push towards more immersive and hands-free computing experiences. However, the technology faces significant hurdles in terms of user adoption and integration with existing operating systems, and the market remains highly speculative.

What we're watching

Adoption Rate
The success of Wearable Devices hinges on developer adoption of the Mudra Link API, as integration into XR applications will be critical for consumer appeal.
Competitive Landscape
While Wearable Devices appears to be a leader in neural wristband input, the emergence of alternative brain-computer interface technologies could pose a long-term threat.
Partnership Risk
The reliance on partnerships with companies like Google for XR integration creates a dependency that could be impacted by shifting strategic priorities.

Wearable Devices Integrates Gesture Control into Rokid AR Glasses

Event summary

  • Wearable Devices Ltd. and Rokid have partnered to integrate Wearable Devices’ Mudra Link gesture control technology into Rokid Glasses.
  • The companies plan to release a consumer bundle of Rokid Glasses and Mudra Link in Q2 2026.
  • Rokid Glasses are described as the world’s lightest full-featured AI and AR glasses, weighing 49 grams.
  • The collaboration focuses on compatibility readiness, joint marketing, and consumer bundle planning.
  • A live demonstration of the integrated experience will be presented at CES 2026.

The big picture

The partnership signals a growing recognition that user input is a critical bottleneck for mainstream AR adoption. Rokid’s focus on lightweight design combined with Wearable Devices’ gesture control technology aims to address this challenge, potentially broadening the appeal of AR glasses beyond early adopters. The Q2 2026 launch will be a key test of whether this combined approach can overcome existing usability hurdles and drive broader consumer acceptance of AR wearables.

What we're watching

Market Adoption
The success of this partnership hinges on consumer adoption of gesture-based control within AR glasses, which remains a nascent market segment.
Competitive Landscape
The integration of Mudra Link could differentiate Rokid Glasses, but other AR/XR devices are also exploring alternative input methods, potentially creating a competitive race for user experience.
Execution Risk
Joint marketing and bundle planning initiatives carry execution risk; misalignment between Wearable Devices and Rokid’s sales and marketing strategies could hinder the consumer rollout.

Wearable Devices Advances Gesture Control Standardization for XR Devices

Event summary

  • Wearable Devices Ltd. released updates to its Mudra Link application, introducing customized presets and enhanced smart-glasses usability.
  • The updates aim to simplify gesture-based interaction and reduce onboarding friction for users of supported smart-glasses models.
  • Customized presets allow users to map gestures to specific functions, while the Mudra Link application now runs directly on select smart-glasses.
  • The updates will begin rolling out in Q1 2026, with additional models expected throughout the year.
  • Wearable Devices Ltd. trades on the Nasdaq Capital Market under the symbols “WLDS” and “WLDSW”.

The big picture

Wearable Devices is attempting to establish itself as a foundational input layer for the burgeoning XR market. As the smart-glasses category expands beyond early adopters, the need for consistent and intuitive user interfaces becomes critical. By focusing on interoperability and reducing onboarding friction, Wearable Devices aims to become the de facto standard for gesture-based control, a position that could command significant licensing revenue and influence the direction of XR device development.

What we're watching

Adoption Rate
The success of these updates hinges on the adoption rate across supported smart-glasses brands; limited adoption will undermine Wearable Devices' goal of establishing a unified input layer.
Competitive Response
Competitors in the neural input space may accelerate their own standardization efforts in response to Wearable Devices' moves, potentially intensifying competition.
Developer Ecosystem
The pace at which developers integrate Mudra’s gesture control into XR applications will determine the long-term value proposition and stickiness of the platform.
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