Virtualware Shifts Focus to North America as Region Drives 40% of 2025 Revenue

Event summary

  • Virtualware reported that North America accounted for 40% of its €4.32 million revenue in 2025, up from prior years.
  • The company aims to increase North American revenue share to 50-60% through expanded business development and strategic partnerships.
  • Virtualware closed 2025 with record bookings exceeding €8 million, with 93% linked to its VIROO platform.
  • The company guided for 30% organic revenue growth in 2026, targeting €5.7-€6 million in revenue and an EBITDA margin of 20-25%.
  • Virtualware is expanding into new verticals, including defense and energy, with recent deployments in Canada and the U.S.

The big picture

Virtualware's strategic pivot towards North America reflects a broader industry trend of enterprises leveraging XR technologies for training and operational efficiency. The company's focus on high-growth verticals like defense and energy, coupled with its expanding university partnerships, positions it to capitalize on the increasing demand for immersive training solutions. With guided revenue growth of 30% for 2026, Virtualware's ability to execute on its strategic plan will be critical in maintaining its market leadership.

What we're watching

Geographic Expansion
How Virtualware's increased focus on North America will affect its revenue diversification and market positioning.
Vertical Integration
Whether the company's expansion into defense and energy sectors can sustain long-term growth.
Strategic Partnerships
The pace at which Virtualware's university and industry partnerships will drive adoption of its XR technologies.