Herc Rentals Partners with UTI to Address Skilled Trades Gap
Event summary
- Universal Technical Institute (UTI) has established a ‘Work and Learn’ partnership with Herc Rentals.
- The program includes Tuition Reimbursement & Incentives (TRIP) and Early Employment (EEP) components.
- Herc Rentals will offer UTI students and alumni paid work experience, up to $5,250 annually in tuition repayment, a $3,000 toolbox, and up to $3,000 in relocation assistance.
- Herc Rentals reported $4.4 billion in revenue in 2025 and operates over 600 branches across North America.
The big picture
The partnership highlights the growing recognition among employers that addressing the skilled trades gap requires proactive investment in workforce development. With a persistent shortage of qualified technicians across industries like automotive, diesel, and HVACR, companies like Herc Rentals are increasingly turning to vocational schools to build a pipeline of talent. This trend suggests a shift away from solely relying on traditional hiring practices and towards a more collaborative approach between education and industry.
What we're watching
- Program Scale
- The success of this partnership hinges on UTI’s ability to enroll a significant number of students and alumni, and Herc Rentals’ willingness to expand the program beyond the initial cohort.
- Cost Impact
- Herc Rentals’ profitability will be affected by the ongoing costs of tuition repayment, tools, and relocation assistance, and whether these investments translate into long-term employee retention.
- Competitive Response
- Other vocational schools and equipment rental companies may follow suit, creating a more competitive landscape for attracting and retaining skilled technicians.
