Truist Overhauls Payments Sales Leadership to Capitalize on Treasury Growth
Event summary
- Truist named Geoff Gursel as Head of Middle Market Payments Sales and Steven Shipp as Head of Small Business Payments Sales on March 10, 2026.
- The appointments follow 13% growth in treasury management fees in 2025, driven by new client acquisition and deeper relationships.
- Truist's Wholesale Banking segment saw higher profitability due to payments growth.
- Gursel brings 20 years of experience from Citi, while Shipp has 25 years at Truist.
The big picture
Truist's expansion of its Enterprise Payments sales leadership reflects a strategic response to evolving client behavior, with commercial and middle-market clients increasingly consolidating their payment and cash-management activities. The bank's 13% growth in treasury management fees in 2025 highlights the profitability of this segment, positioning Truist to compete more aggressively in the payments space. With total assets of $548 billion as of December 31, 2025, Truist is leveraging its scale to drive deeper client relationships and integrated payment capabilities.
What we're watching
- Execution Risk
- Whether Truist can sustain its 13% treasury management fee growth with the new leadership structure.
- Market Share
- How the segment-aligned sales model will impact Truist's ability to capture greater market share in payments.
- Client Behavior
- The pace at which commercial and middle-market clients continue to consolidate payment and cash-management activity with Truist.
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