Imposter Fraud Costs US Consumers Billions, Fueled by AI Concerns
Event summary
- A new TNS eBook reveals 80% of Americans believe imposter scams increased in 2025.
- 77% of US adults are very concerned about AI-powered impersonation for account access.
- Imposter fraud now represents the second-largest fraud category, costing Americans ~$3 billion annually.
- 54% of Americans personally know someone who lost money to an imposter scam, impacting financial services, insurance, healthcare, hospitality, and retail.
- TNS analyzes over one billion call events daily, positioning them to identify robocalls.
The big picture
The rise of AI-powered imposter fraud represents a significant threat to consumer trust and financial institutions, particularly those reliant on voice-based customer interactions. The $3 billion annual cost underscores the urgency for businesses to invest in robust fraud prevention measures. TNS's positioning as a market leader in call analytics and robocall mitigation suggests a growing demand for specialized security solutions within the communications sector.
What we're watching
- Regulatory Response
- Increased consumer concern over AI-driven fraud will likely accelerate regulatory scrutiny of voice channel technologies and data security practices.
- Adoption Rate
- The pace at which high-touch businesses adopt TNS’s Identity Analytics Suite and similar solutions will determine the effectiveness of mitigating fraud losses.
- Competitive Landscape
- How TNS’s scale in call event analysis (1 billion daily) positions them against emerging competitors offering similar fraud prevention services will be a key factor in market share.
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