Asbury Sells Three South Carolina Dealerships to RBM in Strategic Portfolio Shift

Event summary

  • Asbury Automotive Group sold three Greenville, S.C. dealerships (Porsche, Land Rover, Nissan) to RBM of Atlanta for an undisclosed sum, closing Feb. 23, 2026.
  • The transaction included related real estate and marks RBM’s first expansion beyond metro-Atlanta.
  • Asbury retains Toyota of Greenville and its collision center, continuing a broader portfolio management initiative.
  • Presidio Group advised Asbury, its second transaction with the company in 2026 following a St. Louis dealership sale this month.

The big picture

Asbury’s sale reflects a broader trend of automotive retailers optimizing portfolios to focus on high-growth markets and brands. The transaction underscores strong demand for luxury dealerships, with RBM’s expansion signaling a competitive landscape where proven operators are aggressively acquiring desirable stores. Presidio’s advisory role highlights the increasing reliance on specialized M&A firms for strategic realignment in the sector.

What we're watching

Portfolio Discipline
Whether Asbury can sustain its disciplined approach to portfolio management amid broader industry consolidation trends.
Luxury Demand
How strong demand for luxury dealerships will continue to drive transaction volume in 2026.
Regional Expansion
The pace at which RBM integrates and grows its new Greenville dealerships beyond its Atlanta base.