Smoke Free Sweden

Smoke Free Sweden is a global health advocacy group and movement dedicated to promoting the "Swedish experience" in tobacco harm reduction to other countries. Its core mission involves raising awareness and conducting research on Sweden's successful tobacco control efforts, which integrate harm reduction methods alongside traditional approaches. The organization advocates for policies that prioritize scientific evidence, ensuring that smokers have access to viable alternative nicotine products with significantly lower negative health effects compared to conventional cigarettes.

The movement does not offer commercial products or services but instead focuses on influencing public health policy. It champions the "Swedish Model," which emphasizes making alternative nicotine products such as snus, nicotine pouches, vapes, and heated tobacco products accessible, affordable, and socially acceptable for adult smokers unable or unwilling to quit nicotine entirely. Smoke Free Sweden publishes reports and research to highlight the efficacy of this approach in reducing smoking rates and associated diseases. Its primary focus is global public health policy and advocacy, targeting policymakers and health experts worldwide to encourage the adoption of harm reduction strategies.

Sweden has recently achieved or is on the verge of achieving "smoke-free" status, defined as having less than 5% of the adult population as daily smokers, a milestone often attributed to its pragmatic stance on alternative nicotine products. Dr. Delon Human leads the Smoke Free Sweden movement. The organization actively participates in discussions surrounding EU tobacco policy, urging policymakers to consider Sweden's success and to avoid measures that might restrict safer nicotine products.