Huntington Outsources Wealth Management Tech to SEI
Event summary
- Huntington National Bank has selected SEI’s Wealth Platform (SWP) to unify its wealth management systems.
- The transition will encompass technology, operations, and asset management functions for Huntington Private Bank.
- SEI will provide Professional Services to manage integration, data conversion, and transition planning.
- As of December 31, 2025, SEI manages approximately $1.9 trillion in assets on SWP.
- SEI serves 8 of the top 20 largest U.S. banks, according to the American Bankers Association.
The big picture
Huntington's decision to outsource its wealth management technology reflects a broader trend among regional banks seeking to modernize operations and compete with larger institutions. By leveraging SEI's platform, Huntington aims to improve efficiency, scale its wealth management business, and enhance the client experience. This move also underscores the growing importance of specialized technology providers in the financial services industry, as banks increasingly rely on external partners to deliver sophisticated wealth management solutions.
What we're watching
- Execution Risk
- The success of this initiative hinges on SEI’s ability to effectively integrate SWP with Huntington’s existing core banking systems, a complex undertaking that could face delays or cost overruns.
- Competitive Response
- Other regional banks may accelerate their own outsourcing strategies for wealth management technology, potentially increasing demand for SEI’s platform and putting pressure on pricing.
- Client Retention
- How Huntington manages the transition for its advisors and high-net-worth clients will be critical; any disruption in service could lead to client attrition and impact AUM.
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