Securities and Investment Management Association

The Securities and Investment Management Association (SIMA) is a member-driven organization that serves as the leading voice for the Canadian securities and investment management industry. Headquartered in Toronto, Ontario, SIMA's core mission is to champion a thriving and resilient investment sector that drives economic growth, fosters innovation, and creates opportunities for Canadian investors.

SIMA empowers Canada's investment industry by providing industry intelligence, regulatory advocacy, and tools to navigate evolving regulatory landscapes and emerging market trends. The association's services include market intelligence, operational support, data-driven insights, research initiatives, and industry reporting. It caters to investment fund managers, investment and mutual fund dealers, and other capital markets participants, overseeing approximately $4 trillion in assets for over 20 million investors.

Formerly known as The Investment Funds Institute of Canada (IFIC), the organization rebranded to SIMA in March 2025 to reflect its expanded mandate and broader scope, which now includes capital markets participants. Andy Mitchell serves as the President and CEO, with Judy Goldring as the Chair of the Board of Directors. SIMA is positioned as a key advocate in public policy discussions, strengthening its data and research capabilities, and deepening engagement with regulators and stakeholders to support the industry.