Roku, Inc.

Roku, Inc. is an American technology company that operates a leading TV streaming platform. Founded in 2002 by Anthony Wood, the company's core business revolves around simplifying streaming for consumers by providing an accessible and affordable entertainment ecosystem. Its corporate headquarters are located in San Jose, California.

Roku's product and service offerings include a range of streaming devices such as Roku Streaming Players (e.g., Streaming Stick, Ultra, Streambar) and Roku TVs, which are either manufactured by Roku or licensed to OEM partners, all powered by the proprietary Roku OS. The company also offers streaming services like The Roku Channel, an ad-supported platform, and Howdy, an ad-free subscription video-on-demand (SVOD) service. Roku generates revenue through streaming TV distribution, advertising, and content subscriptions, serving primarily the North American market (U.S., Canada, Mexico) while expanding internationally.

As of April 2026, Roku has surpassed 100 million streaming households globally, marking a significant milestone in its market penetration. The company reported strong financial results for Q1 2026, with platform revenue showing substantial growth, indicating a strategic shift towards its high-margin platform business, which includes advertising and subscriptions, over device sales. Recent developments include the addition of Peacock to its premium subscriptions and the introduction of Cloud DVR features, alongside the expansion of its Howdy service to platforms like Prime Video. Anthony Wood continues to lead the company as its Founder, Chairman, and CEO. Roku maintains its position as a U.S. market leader in streaming video distribution and TV operating systems.