AI Shopping Adoption Stalls as Consumer Trust in Autonomous Transactions Plummets
Event summary
- Riskified's Q1 2026 'Agentic Commerce Pulse' survey reveals a significant shift in consumer sentiment regarding AI-driven shopping.
- 61.5% of consumers use AI for product discovery, but only 55.0% are comfortable with AI agents making purchases.
- 46.5% of consumers do not trust any company to manage purchases for them, a marked increase from Q4 2025.
- 50.8% of consumers believe AI platforms should be responsible for unauthorized purchases, highlighting a growing accountability challenge.
The big picture
The rapid adoption of AI in product discovery is being tempered by a growing consumer distrust of fully autonomous transactions. This divergence between AI utility and consumer comfort represents a significant hurdle for the agentic commerce model, potentially slowing its maturation and requiring a greater emphasis on transparency and security. The shift in accountability expectations, with consumers placing blame on AI platforms, introduces new legal and operational complexities for the entire ecommerce ecosystem.
What we're watching
- Governance Dynamics
- The trend of consumers assigning liability to AI platforms will likely accelerate, forcing merchants and platform providers to re-evaluate risk management and insurance strategies.
- Regulatory Headwinds
- Increased consumer concern over AI-driven fraud and accountability could prompt regulators to introduce stricter guidelines around AI usage in commerce, potentially impacting platform design and operational costs.
- Execution Risk
- Riskified's ability to capitalize on the demand for enhanced fraud prevention and identity verification solutions will depend on its capacity to innovate and adapt its offerings to meet evolving consumer expectations.
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