Retail Council of Canada

Retail Council of Canada (RCC), also known by its French name Conseil canadien du commerce de détail, is a not-for-profit trade association established in 1963. Headquartered in Toronto, Ontario, with additional offices across Canada including Halifax, Montreal, Ottawa, Winnipeg, Edmonton, and Vancouver, RCC serves as the authoritative "Voice of Retail™" in Canada. Its core mission is to advocate for, promote, and protect the retail industry through effective advocacy, communications, education, and research, ultimately enhancing opportunities for retail success and increasing awareness of the sector's significant contribution to Canadian communities and customers.

The Council represents a diverse membership base encompassing small, mid, and large retail businesses nationwide. This includes over 54,000 storefronts across various formats such as department stores, grocery chains, specialty retailers, discount stores, independent merchants, online platforms, and quick-service restaurants. RCC provides a comprehensive suite of services to its members, including group buying services, national conferences, networking events, and government relations, and it manages the voluntary retail Scanner Price Accuracy Code.

Kim Furlong currently serves as the President and CEO, a role she is set to officially assume on September 2, 2025, succeeding Diane J. Brisebois, who led the organization for over three decades. The retail sector, championed by RCC, is Canada's largest private-sector employer, providing jobs for over 2.3 million Canadians and generating more than $91 billion annually in wages and employee benefits. Recent activities include announcing the 2026 Excellence in Retailing Awards Finalists and honoring Michael Brownstein with a Lifetime Achievement Award. RCC has also been actively involved in policy discussions, such as advocating for broader tax exemptions on ready-made foods in Manitoba, and its leadership regularly provides insights on Canadian retail trends and economic pressures.