RE/MAX Productivity Dominance Signals Franchise Model Resilience

Event summary

  • RE/MAX agents have maintained a 2-to-1 productivity advantage over competitors for 18 consecutive years, averaging 11.7 transaction sides in 2025.
  • RE/MAX agents generated 68% more sales volume ($5.3 million vs. $3.2 million) compared to competitors in 2025.
  • RE/MAX brokerages represent 23% of the 1,267 brokerages qualifying for the RealTrends Verified threshold (500+ closed sides).
  • RE/MAX holds 81 of the top 100 brokerage rankings by transaction sides per agent.

The big picture

RE/MAX's consistent outperformance highlights the enduring value of a well-established franchise model in the real estate sector. While the industry faces disruption from online platforms and changing consumer preferences, RE/MAX's agent productivity demonstrates a resilience rooted in established brand recognition and a focus on agent support. The company's significant representation in top-performing brokerages underscores its continued influence within the broader real estate landscape.

What we're watching

Franchise Evolution
The sustained productivity advantage suggests the RE/MAX franchise model remains competitive, but increased competition in the real estate tech space could erode this advantage if RE/MAX fails to innovate its agent support tools.
Market Saturation
The 18-year streak raises questions about the sustainability of such a large productivity gap; market saturation and changing consumer behavior could eventually limit further gains.
Agent Retention
Continued high productivity is crucial for retaining top agents; any decline in agent satisfaction or increased poaching by competitors could quickly impact RE/MAX's market position.